Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Timeline
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Tala Sabra

Tala Sabra

Dubai

Summary

Results-driven marketing and social media professional with over five years of experience in developing and executing innovative marketing strategies across diverse platforms. Proven track record in enhancing brand visibility and engagement, achieving measurable growth in follower counts and client retention. Adept at leveraging data analysis and market research to inform strategic decisions and optimize campaign performance. Strong communicator and collaborator, skilled in managing client relationships and leading cross-functional teams to deliver high-impact projects. Passionate about creating compelling content and driving successful marketing initiatives that align with business goals.

Overview

7
7
years of professional experience

Work History

Marketing & Social Media Manager

AVAR
Dubai
05.2024 - Current
  • Facilitate administrative support for the operations team, optimizing workflows in correspondence, documentation, and data management.
  • Spearhead the conceptualization, development, and implementation of dynamic marketing campaigns and strategies, achieving a 30% increase in brand visibility and engagement.
  • Direct the creation and dissemination of impactful marketing materials, including brochures, newsletters, and social media content, ensuring a consistent and compelling brand narrative.
  • Evaluate and track the effectiveness of marketing initiatives through comprehensive analysis, leveraging insights to enhance campaign performance and achieve a 25% increase in ROI.
  • Perform in-depth market research and trend analysis to guide strategic marketing initiatives, aligning with consumer interests and market demands.
  • Cultivate the company's social media presence by crafting engaging content, scheduling posts, and fostering audience interaction, resulting in a 40% growth in followers within six months.
  • Partner with the design team to develop visually striking marketing collateral that captivates target audiences and drives customer interaction.

Marketing Coordinator/Handover

Emaar Group
Dubai
08.2023 - 04.2024
  • Acted as the primary point of contact for customers, addressing handover-related inquiries and ensuring a smooth transition for property ownership.
  • Collaborated with cross-functional teams to streamline business operations, enhancing overall efficiency by 20% in service delivery.
  • Orchestrated the design and implementation of integrated marketing campaigns across multiple platforms, driving engagement and visibility by 30%.
  • Managed and curated content for social media channels, resulting in a 50% increase in followers and significantly boosting brand presence.
  • Achieved a measurable increase in brand awareness through targeted outreach and community engagement initiatives, contributing to a 25% rise in customer inquiries.
  • Conducted comprehensive market analysis to uncover trends, assess competitor strategies, and identify innovative approaches to enhance business visibility.
  • Formulated and executed a strategic marketing plan aimed at driving sales growth by 15% and maximizing profitability, while reinforcing brand reputation and recognition.

Marketing Executive

The Marketing Boutique
Dubai
08.2021 - 03.2023
  • Developed and implemented a robust social media strategy across platforms including Google (Search and Display), Facebook, LinkedIn, and YouTube, resulting in a 40% increase in brand awareness and engagement.
  • Cultivated and maintained strong client relationships, effectively addressing inquiries and enhancing brand loyalty, contributing to a 30% rise in client retention.
  • Represented the company at major technology events such as GITEX and GISEC, collaborating with clients like CrowdStrike, ExtraHop, and Veritas to elevate their visibility and networking opportunities.
  • Led project management initiatives for high-profile events, including the CrowdStrike Adversary Roadshow at the Music Hall Dubai, F1 in Abu Dhabi, and Black Hat in KSA (Riyadh), ensuring flawless execution and achieving 95% client satisfaction.
  • Utilized tools such as Sprout Social for effective social media management, encompassing content creation, performance analysis, and community engagement, which streamlined processes and enhanced results by 25%.
  • Coordinated PR packages for clients and events, ensuring all requirements were met and successfully facilitating impactful PR campaigns that boosted media coverage by 20%.

Project Executive

Canadian University Dubai
Dubai
01.2019 - 12.2019
  • Led multiple advertising campaigns in partnership with Memac Ogilvy, including the successful 'Future of Dubai Design District' initiative, aimed at attracting international tourists and enhancing brand visibility.
  • Coordinated strategic planning, budgeting, and execution for the 'How to Get Polaroid Back in the Market' campaign with Leo Burnett, ensuring seamless project progression and value delivery through ongoing collaboration with team members and stakeholders.
  • Demonstrated proficiency in understanding business processes and requirements, contributing to effective project management and successful campaign outcomes.

Education

Bachelor of Arts - Advertising

Canadian University Dubai
12.2020

Skills

  • Digital Marketing
  • Social Media Management
  • Content Creation
  • Campaign Strategy
  • Client Relationship Management
  • Market Research
  • Data Analysis
  • Project Coordination
  • Brand Development
  • SEO Optimization
  • Event Management
  • Team Collaboration
  • Budget Management
  • CRM Proficiency
  • Public Relations
  • Communication Skills
  • Creative Problem Solving
  • Trend Analysis
  • Performance Metrics
  • Time Management

Languages

Arabic
English

Personal Information

Nationality: Lebanese

Timeline

Marketing & Social Media Manager

AVAR
05.2024 - Current

Marketing Coordinator/Handover

Emaar Group
08.2023 - 04.2024

Marketing Executive

The Marketing Boutique
08.2021 - 03.2023

Project Executive

Canadian University Dubai
01.2019 - 12.2019

Bachelor of Arts - Advertising

Canadian University Dubai

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Tala Sabra