Talal AlZahrani

• · Build long-term Market Access and Public Affairs strategic plan for function that aligns functional objectives with Global/Regional strategies.
• · Integrate pricing and access strategy in coherent and actionable manner for affiliate.
• Plan for and manage resources and skills within function to meet short- mid- and long-term needs including training needs, competency gap, succession planning and other.
• Communicate shared vision and business priorities for Pricing, Market Access and Public Affairs functional area.
• Manage Pricing, Market Access and Public Affairs team in order to ensure working environment conducive to high performance and team is appropriate developed.
• Actively lead functional team by delegating responsibly, managing performance, recognizing and rewarding achievements and identifying ways to improve.
• Provide guidance and direction to affiliate MAPA functions while communicating and representing their goals and expectations to BA/IO.
• Be local ambassador for Business Ethics within affiliate and ensure full compliance with all Business Ethics SOPs.

• Key responsibilities:
• Build and execute Government Affairs (GA) plans in KSA to build external engagement
• Monitor development of policy environment in Saudi and track development within government that could affect healthcare sector and GSK business specifically
• Provide proactive and reactive strategic advices and counsel to LT to support development of appropriate government engagement, address key business challenges and build GA capabilities
• Support development and dissemination of internal/external narrative for KSA
• Develop/drive strategies for internal and external communication including GM communication agenda and priorities.
• Design, develop and implement local strategic & tactical GA plans and campaigns to support Commercial objectives of key brands
• Build strong personal network with key policy stakeholders across KSA government, public sector, Industry and influencers
• Drive organization of GA activities to maximize engagement of leadership team with key external stakeholders in Saudi Arabia
• Support to develop and execute access strategies for innovation.
• Ensure driving new business opportunities and to look for strategic methods to capitalize on current business.
• Support to formulate and implement market development strategies and tactics related to identified market segments.

Key Responsibilities:

• Prepare and coordinate implementation of market access plan to bring incremental sales value to Novartis.
• Establishing Novartis as strategic/ preferred partner throughout offering value added service
• Implementation and management of commercial programs and agreements to maximize sales benefit to Novartis
• Managing tenders and monitoring Novartis performance to secure financial targets
• Competitive Intelligence, identification & feedback of commercial threats & opportunities through market changes
• Brand protection plans
• Anticipating future payer needs and securing that these are reflected in product development process
• Designing & implementation of customized models to improve patients’ access and outcomes
• Analyze and Shape Payer Market
• Understand patient flow, unmet needs and treatment pathways
• Develop & implement a stakeholder management plan in order to drive Government Affairs & business priorities
• influence policy making decisions
• appropriate response to on-going reforms, supporting development of consistent, long term sustainable business strategies
• Support CEC discussions and ensure Govt. affairs priorities/issues are aligned across divisions
• Update senior management on all country related matters
• Proactively establish Novartis as differentiated partner on Healthcare system thinking
• Build & maintain relationships with key stakeholders
• Monitor external environment
• Develop external Communication materials

Key Responsibilities:

• Sets business plans priorities for assigned Key Accounts
• Ensures cross-functional alignment of these plans with Marketing, Sales, Market Access and other key functions.
• Allocates resources across Key Accounts to meet business plan.
• Ensures fulfillment of contractual obligations with Key Account customers.
• Acts as point of integration for services across Novartis portfolio in specific Key Accounts.
• Ensures achievement of Key Account plans and delivery of required financial results.
• Provides expert insight into local healthcare system, legislation and their impact on Key Accounts.
• Builds and sustains long term professional partnerships with customers and Key Accounts that create appropriate mutual benefits.
• Ensures access and influence to Key Account and legislative decision-makers
• Performs and reports on competitive intelligence activities on Key Accounts.
• Supporting and aligning tenders pricing.
• Mapping out and updating kingdom market channels.
• Establishing and building up plans for pipeline products and preparing market.

Products:

Diovan, Galvus, Exforge, Xolair, Aclasta, Tegretol, Vit D3 and Exforge HCT

Key Responsibilities:

• Establishing and developing productive diversified MOH team for western region.
• Developing effective relation with MOH KOL’s.
• Expanding Diovan business.
• Establishing Diabetes business in MOH.
• Creating opportunities for combination products (Exforge and Exforge HCT).
• Achieving yearly Budget.
• KOL engagement planning and expanding Novartis relationship with medical supplies heads.

Products:

Crestor, Seroquel, symbicort, Nexium, Meronem and Pulmicort

Key Responsibilities:

• Achieve Financial targets.
• Developing performing Team (12 Medical Reps.) : coaching, guidance, delegation, counseling and follow up.
• Planning and analyzing of assigned areas to identify business opportunities and develop new approaches.
• Reporting to business Manager and aligning marketing strategies with four Product Managers.
• Successful product Launches.
• Lead team in organizing AV Actions, Speaker tours, Patients' awareness days and Conferences’ arrangements.
• Field activities (Double visits, KOL list).
• Achieving target of over 50 million SR.
• Forecasting and targets calculations
• Stock control and following issues in both agents Al Naghy and SITCO.

Government Sector Sales representative for the following products :

Seroquel (antipsychotic)

Nexium (PPI)

Symbicort (asthma).

Sales representative for Sevoflorane (Anesthetic), Hospital products (Infusion Pumps, catheters and all injection products)