Talal Asim
Dubai,United Arab Emirates
Summary
Adaptable and driven with keen understanding of market trends and consumer behaviour, bringing strong analytical skills and creative problem-solving abilities. Proven capability in project management and content creation, paired with excellent communication and teamwork skills. Ready to contribute to brand growth and innovative marketing strategies in marketing & business development role.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work History
Marketing Executive
Scania Group
Genk, Belgium
11.2023 - 11.2024
- Enhanced Scania spare parts division's organic traffic by 35% with Google Analytics and SEMrush
- Worked across marketing and sales departments to manage projects with Asana
- Enhanced sales pipeline efficiency through Salesforce CRM, boosting lead generation and ROI
- Automated email marketing campaigns with Mailchimp, improving customer engagement and retention by 20%
- Managed Hootsuite marketing efforts enhancing engagement for Scania's sustainability and electric vehicles by 16%
Business Development Executive
Corda Campus
Hasselt, Belgium
02.2022 - 07.2023
- Created comprehensive models to address client needs and drive business development by increasing occupancy by 14%
- Conducted market research to identify key business opportunities in the Belgian start-up sector
- Built strong client relationships by understanding their requirements and delivering tailored solutions, resulting in a 17% increase in customer retention and satisfaction in Corda incubator for startups
- Informed strategic planning for attracting tech startups through Corda Campus programmes
- Provided actionable recommendations to optimize marketing and sales processes, enhancing profitability of Corda Campus and improving ROI by 12%
SOCIAL MEDIA MANAGER/COPYWRITER
NISHAT HOTELS & PROPERTIES LIMITED
Lahore, Pakistan
04.2018 - 08.2020
- Create clear, concise, and persuasive written content for a variety of marketing materials, including website copy, blog posts, social media updates, email campaigns, and advertising materials for Emporium mall, Nishat hotel and Fun Factory Park
- Maintained consistent brand voice across all copy to drive mall footfall and hotel occupancy
- Gathered information and data to create well-informed content for Nishat Hotel and Emporium Mall
- Managed a community of 1.5M followers and executed social media strategies through Hootsuite, improving user engagement across Emporium Mall and Nishat Hotel
- Monitored campaign performance and refined strategies using Google Analytics and Excel
Education
Masters Of Management - International Marketing Strategy
Hasselt University
Belgium 09.2021 - 02.2024
Bachelor of Business Administration - Marketing & Human Resources
UCP
Pakistan 04.2013 - 12.2017
Skills
- Google Analytics
- SEMrush
- Hootsuite
- Mailchimp
- SEO strategy
- PPC management
- Data Analytics
- Google Data Studio
- Microsoft Suite
- Project Management
- Business Model Canvas
- Canva
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Certification
- Data Analyst, Data Camp, 2025, Present
- Build Your Own GPTs, Linkedin, 09/01/24
Languages
English
Native
Urdu/Hindi
Native
Awards
Best Business Strategy, KU Leuven Data 4 Good Challenge
Personal Information
Title: Marketing Strategist
Timeline
Marketing Executive
Scania Group
11.2023 - 11.2024
Business Development Executive
Corda Campus
02.2022 - 07.2023
Masters Of Management - International Marketing Strategy
Hasselt University
09.2021 - 02.2024
SOCIAL MEDIA MANAGER/COPYWRITER
NISHAT HOTELS & PROPERTIES LIMITED
04.2018 - 08.2020
Bachelor of Business Administration - Marketing & Human Resources
UCP
04.2013 - 12.2017
- Data Analyst, Data Camp, 2025, Present
- Build Your Own GPTs, Linkedin, 09/01/24
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