Tamer Shaikhun

Innovative, passionate and transformational leader with solid career path of diversified commercial roles of Sales, Business development, Trade Marketing and Marketing. Track record of leading sustainable growth of assigned divisions or geographies, achieving key financial, strategic, Sales and operational KPIs. In depth Understanding of P&L dynamics & various Business Models complexities are integral pillar of success. Love formulating strategies as well as executing them equally. Leading, developing and retaining talents are major ingredients to formula of success. bind vision of strategy to action through building, forming and motivating teams, designing business models, developing healthy relations with customers & partners and leading planning & operational processes to build and execute business plans with relevant CRM tools. Agility to cope with market dynamics and multi-cultural aspects of Middle East, Pakistan & Iran within several FMCG & Health Care categories, such as Home Care, Personal Care, Soft Drinks, Salty Snacks, Dairy, Canned food and OTC is key asset and enabler that helps me in achieving objectives.

• Date of Birth: 11/19/76
• Nationality: Egyptian
• Marital Status: Married and have One Kid

• Bayer Consumer Health, Gulf & Pakistan Cluster Head, 01/01/23, Present, Led commercial transformation of Gulf Sales & GTM Strategy from Distributor model to Agent Business model, achieving IMS growth of 26%, 26%, last Two consecutive years & TMS growth of 21% & 37%, last Two consecutive years., Improving Gulf Net Profit by 120% last Two years., As Gulf Regional Sales Manager, turned around Gulf region IMS, to grow by 17% @ at Net Sales bases through growing strategic categories., Led commercial team of Bayer Consumer to be the Fastest Growing OTC company in UAE and Kuwait @ 20% & 25% while Total market declined -1% and grew 16% respectively according to IQVIA reading after rebuilding and empowering sales organization., Won ME Best Practice award for successful launch of Derma range in Gulf., Unleashing financial sustainable growth of cluster through establishing all fundamentals of GTM strategies and commercial plans., Leading and onboarding Bayer distributors to implement agreed strategies in markets, achieving Bayer strategic, business, market and financial KPIs., Leading, building and developing Bayer Sales team capabilities to achieve company Sales targets, CRM-KPIs, market execution and financial KPIs., Managing partnership and operation with assigned distributors., Delivering financial KPIs of Gulf region from topline to profitability inclusive of IMS (In Market Sales) & TMS (Primary / To Market Sales)., Ensuring sustainable growth of region profitability., Leading and formulating Go To Market strategy & Co-marketing plans with Key Accounts customers across channels ensuring ultimate channel and spending mix.
• California Garden, Upper Gulf Country Manager, 01/01/18, 12/31/19, Led smooth flawless transition of UAE distributor while maintaining market leadership., Achieved UAE growth of 13% and sustained canned food market share @ 23%., Turned around KSA business from -3% to 10% vs YAGO on., Kicked off 1st Category Management project of canned food ever with Carrefour UAE leading to category growth of 9% and CG growth of 12%., Led the commercial planning to revamp California Garden brand full range which contributed to growth of canned foul 'core segment' by 17%., Established Capacity Filler brands business from scratch of $4M in One year., Managing relations and operation with assigned distributors., Leading P&L and financial KPIs of assigned geography., Optimizing Trade Spend & Sales budget., Leading Sales team and Sales operation to achieve KPIs of Sales & Distribution., Improving store execution quality & Customer commercial & financial planning., Leading business growth and co planning with KA customers.
• Fonterra Brands, Upper Gulf Country Manager, 01/01/12, 12/31/13, Achieved 15% IMS growth of Upper Gulf., Regaining market leadership position in third biggest market 'Bahrain'., Led Distributor Transition project exiting old partner and assigning a new distributor in Saudi Arabia., Grew KSA IMS 27% turning around market profitability to profitable market for the first time in last 3 years., Turning around GCC profitability by changing Promo strategy and improving Trade Spend efficiency., Winning Global Anchor award for turning around Anchor Full Cream Category profitability.
• Reckitt Benckiser, ME-Trade Marketing Manager-Dettol, 01/01/08, 12/31/09, Achieving IMS growth of 32% and NR growth of 29% on Germ Protection Category MENA '$138M'., Contributed in achieving the highest ever value market shares the last 2 years of Dettol., Launching Dettol Multi Action Cleaner in GCC & Levant increasing sales of MPC category IMS by 56%., Planning and Implementing Plan 20 Category Management Project to increase Dettol Soap Shelf Share by 30%.
• PepsiCo International, NA-Trade Marketing Manager, 01/01/04, 12/31/06, Initiating the first Pepsi Club Trade loyalty programs generating 1.5M incremental cases and $1.5M Incremental Operating profit., Developing and executing, Go To Market Strategy of the new category of bottled waters AQUAFINA achieving 10% Market Share within first 3 months, adding incremental volume of 5% to total company portfolio., Establishing Trade Marketing Function of 4 Head Counts in Pepsi and 2 Head Counts in Chipsy together with all relevant processes, guidelines, RAMs and KPI.
• Fortune Promo 7, Account Manager, 01/01/00, 12/31/02

Published two novels in Arabic across the middle east with one of the leading publish houses in Middle East. My 1st novel, nominated in the long list prize of Naguib Mahfouz awards for litereture