Tania Gemayel
Dubai
Summary
Performance-oriented Marketing & Project Manager with 9+ years of experience (2016-present) and 5+ years in the UAE (2020-present). Media buying and paid growth across Meta Ads, LinkedIn ads and Google Ads, supporting UAE, KSA and Lebanon markets; strong KPI reporting, optimization, and creative collaboration.
Overview
10
10
years of professional experience
Work History
Marketing Manager & Senior Media Buyer
KIDZAPP
08.2021 - Current
- Managed media buying across platforms (including Google Ads and paid social): messaging, creatives, optimization, and reporting.
- Converted business goals into channel plans, activation calendars, and measurable KPIs; supported UX/UI improvements for conversion.
- Built sponsorship decks and supported event sponsorship initiatives to drive partnerships and growth.
- Developed and implemented digital marketing strategies to enhance brand awareness and customer engagement.
- Collaborated with sales teams to align marketing initiatives with revenue goals and customer acquisition strategies.
- Oversaw budget allocation for marketing projects, ensuring efficient use of resources to maximize ROI.
- Analyzed campaign performance data to adjust tactics and maximize ROI.
- Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
Marketing & Project Manager
CREAVAST
05.2020 - Current
- Led end-to-end marketing project delivery across UAE and KSA, aligning scope, timelines, and stakeholders.
- Owned performance marketing execution and optimization on Meta Ads and Google Ads (campaign structure, targeting, retargeting, budget pacing, reporting).
- Turned around a beauty e-commerce account by introducing analytics/reporting and A/B testing; achieved ROAS up to 100 and reduced cost per purchase to under $1.
- Produced weekly/monthly insights and creative briefs with content/design teams to improve campaign effectiveness (angles, messaging, formats).
Account Manager
PHOENICIA REAL ESTATE
02.2019 - 05.2020
- Managed project plans/calendars and cross-department coordination; produced monthly status reporting.
Marketing Executive
PHOENICIA REAL ESTATE
01.2016 - 05.2020
- Defined target audiences through research and data analysis; supported digital campaign execution and optimization.
Education
Certificate - Digital Marketing
Holy Spirit University of Kaslik (USEK)
01.2018
Diploma - Digital Marketing
Shaw Academy
01.2016
Skills
- Paid Media
- Media Buying
- Meta Ads Manager
- Google Ads
- ROAS
- CPA/CAC
- Cost per Purchase
- Targeting
- Retargeting
- Budget Pacing
- Optimization
- KPI Dashboards
- Reporting
- A/B Testing
- Creative Briefs
- Iteration
- Project Management
- Stakeholder Management
- Cross-Functional Leadership
Tools And Languages
Meta Ads Manager, Google Ads, Analytics, Trello, Asana, Slack, Arabic (Native), French (Professional), English (Professional)
Timeline
Marketing Manager & Senior Media Buyer
KIDZAPP
08.2021 - Current
Marketing & Project Manager
CREAVAST
05.2020 - Current
Account Manager
PHOENICIA REAL ESTATE
02.2019 - 05.2020
Marketing Executive
PHOENICIA REAL ESTATE
01.2016 - 05.2020
Certificate - Digital Marketing
Holy Spirit University of Kaslik (USEK)
Diploma - Digital Marketing
Shaw Academy