Summary
Overview
Work History
Education
Skills
Websites
Personal Information
Timeline
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Tania Merlin

Tania Merlin

Inside Sales Specialist

Summary

Highly motivated, detailed oriented and multi faceted professional with 6+ years of progressive experience in FMCG. Adept at identifying issues, numbers analysis in sales and its counterparts to ensure smooth flow of operations.

Overview

8
8
years of professional experience
2013
2013
years of post-secondary education
2
2
Languages

Work History

Inside Sales Specialist

Dohler Middle East
10.2023 - Current
  • Streamlined the Lead to order process through inbuilt system and organize customer information, and monitor sales performance.
  • Maintain monthly forecast base on the volume contracts and call off's agreed between Doehler and customer-analysis on historical trends to attain accuracy
  • Monitor forecast accuracy on a monthly basis as agreed on call off's
  • Ensuring exceptional customer service by addressing concerns promptly, ensuring repeat business and generating positive referrals.
  • Working on estimated closing on a weekly basis to ensure the monthly sales is captured-coordination between Invoicing team , sales team and customers.
  • Review Quotes,Creating Price agreements and Volume contracts getting the monthly call offs in a timely manner for the multiple deliveries throughout the year
  • Analyzing LY sales vs CY sales-Identifying gaps and communicating to the sales team for potential business
  • Reviewing seasonal demand materials and communicating to Sales
  • Supply chain-Monitors orders and lead time to production liaising between customer service team to make sure shipments are within the call off's.
  • Notifying BU and pricing managers to ensure a competitive price for not loosing business
  • Payment follow ups and customer complaints
  • Customer portfolio -GCC
  • SAP


Trade Marketing Executive

NTDE-Mondelez
07.2023 - 10.2023
  • Ensure & deliver against the annual communication plan which has the product road maps according to the market insights which is already set by the Principle
  • Target setting-Regular and Promotional targets and category wise splits
  • Reinforce right volume of stocks and communicating to the supply chain to plan for the seasonal calendars shared by each customer group
  • Sharing the budget working with the principle for the approval
  • Preparing the activation plans-customer wise/Outlet wise for selected SKU's within the promotional budget
  • Prepaying monthly claim file and segregating them under the right project codes coordinating with Finance

(Role paused -MDLZ discontinued distribution agreement with NTDE)


Sales Analyst

Gulfco-Mars & Wrigley's
01.2021 - 06.2023
  • Preparing daily, monthly and yearly reports on the basis of sales-Client wise analysis, SKU wise, Month wise analysis.
  • Channel wise-customer wise, Further breaking down into Category-Brand and SKU wise Sales analysis for different workings.
  • Yearly-Monthly target setting Channel wise and TL wise from the shared Mars Periodical target source file.
  • Implementing timely plans of Promotional activities/volume drive program (to meet the incremental target/progressive rebate set in BDA.
  • Monitoring Expiries-Preparing Sales vs expiry reports to present before Principal, timely claim as with % agreed.
  • Monitor In-house spends vs Supplier spends as a base for P&L analysis.
  • Maintaining a budget tracker-Developed an automated effective excel dashboard to show actual spends vs targeted spends based on yearly target provided by Mars conjointly with their budget proposed.
  • Timely submission of Principal-required reports on a 13-month on a year basis.

Import Analyst

Safco International General Trading llc
06.2018 - 06.2019
  • Worked as a liaise with Imports, Local purchase & sales team.
  • Monitoring the import quantities, stock on hand and upcoming shipments.
  • Cost effective execution and timely approvals for Import quantities. (Considers shelf life and lead time).
  • Analyze the sales and pressurize the sales team for their total involvement in stock movement.
  • Anticipate research and report on future seasonal changes to the team and management.
  • Monitoring near expiries and liquidation.
  • Costing and Margin review.

Retail Analyst

Truebell Marketing & Trading llc
01.2017 - 06.2018
  • Analyze, report and review business and sales data on a daily basis to the Senior Management.-SAP exposure.
  • Formulate monthly and quarterly target plans for the Sales Team.
  • Customer communication and coordination with major retail groups
  • Preparing Listing forms for Carrefour and ENOC, Ensuring new SKU's are placed in the market within the stipulated time-Preparing Listing tracker.
  • Communications on the inventory levels and sending plans to arrange sufficient stocks for the locally procured items.
  • Preparing Sales vs Expiry reports, taking calls on liquidating near expiry stocks.
  • Developed and implemented an efficacious forecasting tool for the organization, to purchase and manage inventory levels for short shelf life Chilled food categories.
  • Communicating to sales team on the promotional plans set by Trade Marketing team and ensuring it's implemented-Tracking the Promo set SKU's in values.

Education

Master of Business Administration - Finance, Marketing

Chinmaya Institute of Technology

Bachelor of Computer Application - C++, Java, SQL

Kannur University

Skills

  • Problem analysis and solving
  • Numeracy
  • Forecasting and budgeting
  • SAP & T-codes
  • MS Office-Powerpoint & Excel

Personal Information

  • Date of Birth: 08/11/90
  • Nationality: Indian
  • Marital Status: Married
  • Visa Status: Employment visa

Timeline

Inside Sales Specialist

Dohler Middle East
10.2023 - Current

Trade Marketing Executive

NTDE-Mondelez
07.2023 - 10.2023

Sales Analyst

Gulfco-Mars & Wrigley's
01.2021 - 06.2023

Import Analyst

Safco International General Trading llc
06.2018 - 06.2019

Retail Analyst

Truebell Marketing & Trading llc
01.2017 - 06.2018

Bachelor of Computer Application - C++, Java, SQL

Kannur University

Master of Business Administration - Finance, Marketing

Chinmaya Institute of Technology
Tania MerlinInside Sales Specialist