Tanmay Shukla

Dubai

Summary

Strategic E-Commerce and Quick Commerce Key Account Manager proven in driving P&L targets and maximizing category growth through data-driven supplier negotiations and cross-functional partner success initiatives. Adept at creating and transforming commercial partnerships into scalable revenue streams and driving partner success via high assortment availability and data-driven insights across the full e-commerce value chain.

Overview

years of professional experience

Work history

Manager : Commercial - Key Accounts

Apparel Group

Dubai, UAE

2025.02 - Current

Owned and managed a strategic brand Partner Portfolio in E-commerce and Quick-commerce, generating AED 25 Million in Annual Gross Merchandise Value (GMV) and driving over 20% Year-over-Year (YoY) growth by optimizing assortment and pricing strategy.
Spearheaded end-to-end onboarding and successful launch of 7 strategic retail partners (Fashion - R&B, Steve Madden, Asics, Athlete's Co ; Beauty - Forest Essentials, Rituals, Nysaa Cosmetics) across Amazon Marketplace, Instashop and Delivroo, contributing to a 30% increase in overall platform assortment.
Negotiated high-value commercial partnership agreements, including brand exclusivity and optimized commercial terms, resulting in a 15% YoY reduction in incurred costs across selling partner platforms.
Executed partner brand success strategy for Apparel Group's launch onto Shein marketplace and Talabat, unlocking new high-volume sales channels for the group and increasing partner visibility.
Drove partner brands' performance by conducting monthly business reviews with partners and senior management, leveraging data insights (e.g., Ads conversion funnels, inventory optimization, etc.), resulting in a 10% average uplift in partner brands' GMV and efficiency.
Collaborated cross-functionally with Operations, Marketing, Legal and Product teams to optimize brand visibility and identify and reduce platform friction points during the brand onboarding process.
Developed and delivered data-driven strategic recommendations on market trends, competitor analysis, and Ads campaign optimization, directly influencing management decision-making and partner inventory forecasts.

Account Manager

Amazon

Dubai, UAE

2022.11 - 2025.02

Develop and implement strategic plans to drive business growth via traffic and sales in the MENA region, handling a client portfolio generating a GMV of over $4M annually, growing it 30% YoY. Identifying new market opportunities to target and acquire customers via targeted performance campaigns with the Amazon Ads team to ensure optimization.
Driving partner revenue growth by executing commercially savvy marketing and Ads strategies including optimizing product cataloguing, boosting glanced views and conversions in partnership with the Amazon content team.
Led customer acquisition efforts through performance-based campaigns, resulting in increased website traffic and sales conversions while closing over 30 new seller/brand launches on Amazon marketplace.
Prepare management business reviews via regular marketing reports, presentations, and dashboards to communicate CPC (cost per click) campaigns' outputs, conversions, net sales, profitability etc. to the leadership.
Monitor vendor inventory to track overstocked and out-of-stock items, enabling efficient inventory management, maximizing vendor performance and profitability.
Building and maintaining strong relationships with key external and internal clients. Managed the Amazon events Calendar, coordinating with stakeholders to align on the marketing plans.

Analyst- Commercial and Supply Chain

EFS Facilities Services Group

Dubai, U.A.E.

2020.10 - 2022.10

A techno-commercial analyst responsible for commercial and financial analysis, project management, negotiations, supplier relationship management, contract management, etc
Managed over AED 5 million in annual organizational expenditure
Leveraged Excel, SQL and Power BI functions for streamlined data evaluation and presentation to the c-suite, and stakeholders
Driving timely implementation of recommendations/initiatives using MS- Projects, reporting of business benefits / impact delivered, developing understanding of key business requirements and working on a business problem
Brainstorm, design and create insightful dashboards for trend identification and enhance decision making
Orchestrating the implementation of digital supply chain solutions, along with energy efficiency technologies in the staff accommodations, generating a 24% YOY ROI.
Formulated purchase strategy for project consumables based on trends and supply chain bottlenecks during the pandemic, generating over 27% year-on-year savings
Carried out consumption analysis, cost-benefit analysis and competitor analysis for cost optimized contract renewals.

Product Innovation Associate - Payments

Finablr Ltd.

Abu Dhabi, U.A.E.

2020.01 - 2020.08

Managed a varied portfolio of projects which include UI/UX revamps, back-end AI, IoT and humanoid projects, etc.
Owned the entire product life-cycle, starting from product inception to product road-map design and driving the project completion
Responsible for leading product development and developing a marketing plan based off of real-world problem statements
Design Business Requirement Documents (BRD's) and UI/UX prototypes
Led working on product-based business development, financial and business strategy, business analysis and market research
Role required having both technical and commercial acumen about the business with communication and management skills being key

Skills

Key Account Management (KAM)
Partner/Vendor Negotiation
E-commerce
Data Analysis & Performance Metrics
Quick Commerce
P&L Management

0 -> 1 building and launching
Commercial Analysis
CPC Advertising
MS-Excel
SQL

EDUCATION

MBA: Specialism in Finance - Edinburgh Business School, Heriot Watt University

Recipient of the Provost's 'Tomorrow's Leaders' MBA Scholarship - 1 in batch
Subjects Covered - Advanced Business Negotiation, Financial Decision Making, Strategic Marketing, etc.

B.E. Electronics and Communication - Birla Institute of Technology And Science (BITS Pilani, Dubai)

Minor in Finance
Subjects covered - Principles of Economics, Financial management, Development Economics, Financial Accounting, etc.

CFA - Investment Foundations - CFA Institute

Forward Program - McKinsey & Company

Timeline