Tannaz Rahimi
Dubai,UAE
Summary
Experienced sales, marketing and product management in well-known multinational companies with record of success in enabling strong revenue growth through end-to-end sales management. Possesses excellent track record in predicting and planning for new sales direction and market trends. Identifies new sales prospects and negotiate deals while maintaining high level of customer satisfaction. Oversees strategies and campaigns throughout product. Goal oriented, strategic and analytical thinker tenacious and resilient in the pursuit of business objectives. Leads and inspire sales and marketing staff to perform at peak levels.
Overview
14
14
years of professional experience
Work History
Samsung Sales Manager
Digikala
Tehran, Iran
09.2021 - 07.2022
- Managing Mobile phones product category in the first and biggest eCommerce company in Iran (Digikala)
- Increased year-on-year sales by 32%, implementing strategic business growth and retention initiatives.
- Have got the award of "the best team performance" among all the commercial teams after 6 months of joining the company for the best result of sales, profit and market share growth.
- Creating and developing a strategic short and long term plan for increasing market share and profit.
- Finding proper overseas supply sources to increase profitability of the business.
- Creating forecasts for product demand to ensure sustainability of inventory.
- Developing different marketing campaigns according to sell out and market share situation (promoting new products, increasing sell out,...)
- Managing both retail and market place businesses to ensure and secure profit margin of them.
- Analyzing Collected customer and market feedback and reported information to understand trends and customer needs to provide accurate sales forecast.
- Monitoring sales team performance, leading them to reach revenue and profit targets.
- Having extensive experience in understanding market condition and customers need
- Boosted profit margins through product enhancements.
- First runner of most flagship mobile phones in Iran by collaborating with sales, marketing and support teams to launch products on time and within budget.
B2B Marketing Manager
Samsung Electronics
Tehran, Iran
01.2018 - 03.2019
- Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy
- Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments (PR, digital, media, campaigns and etc.) - Perform with depth the development of a systematic communication strategy for the new product (or new product line-up) based on the environment analysis of market, competitor and product
- Drive the creative concept planning of multi-dimensional campaigns that touch various consumer touch points
- Provide a specific direction on the strategy for the product or company's overall brand, brand portfolio and naming or the high-level direction for building a unique brand image
- Manage to provide the directions such as marketing programs messages, marketing directions and performance management so that various marketing activities (PR, customer communication materials, events and etc.) can be carried out within a consistent message and a consistent tone and manner
Leader of B2B Product Managers
Samsung Electronics
Tehran, Iran
03.2015 - 12.2017
- Drive display solution products (monitor and digital signage products) in Iran branch to reach goals and objectives of sales, marketing and business development in both B2B and B2C market
- Strengthen the product's competitiveness in the market by planning differentiation strategy based on the market, customer and competitor and also technology analysis.
- Define the functionalities of the products and create short-term and mid-term roadmaps for each product.
- Identify new business areas through market, technology trend and product analysis.
- Manage the strategy for the product portfolio by considering market needs and competitiveness.
- Develop the product differentiation plan and positioning strategy based on company, competitor and market analysis and manage the definitions of the specifications.
- Make decisions for developing new products, services and business by deriving insight from the customer and company's perspective.
- Manage the preparation of advanced technologies and investment direction based on the mid to long-term commercialization concept and road-map and drive securing of the business capability for the future.
- Manage the product marketing budget to be used in effective and productive way.
- PSI (Purchase, sales, inventory) management to keep balance in line-up and have optimize level of inventory.
- Manage the products price position according to market and competitors.
- Manage the ATL and BTL campaigns for products.
Product assistant Manager
Samsung Electronics
Tehran, Iran
11.2010 - 02.2015
- PSI preparation(Purchase, Sales, Inventory) to prevent shortage and overstock and have up to date lineup
- Making Market strategy & planning, identifying, evaluating and recommending marketing opportunities
- Surveying the IT market and gaining an insight into the available products and competitors activity
- Creating different type of sales promotions to increase sales and improve market share
- Creating marketing campaigns to get effective result
- Providing marketing materials based on each product features
- Planning launch of new product lineup
- Marketing budget planning to be used in optimum way
- Preparing presentations and presenting them in meetings and conferences
- Monitoring market trends, carrying out consumer and market research, analyzing market status and making effective recommendations for sales
Product Specialist
Vista IT Distribution
Tehran, Iran
05.2008 - 10.2010
- Surveying the IT market and gaining an insight into the available products and components
- Planning for placing orders with regard to the market demands, margins and profit target
- Determining optimal bulk sales prices
- Forecasting needed items based on monthly target
- Conducting and supporting sales team
- Monitoring the market trends and competitors activities
- Contacting suppliers to schedule deliveries and resolving shortages, missed deliveries an other problems
- Preparing purchasing files , price lists and reports
Data equipment Sales Executive
Asian Access Networks
Tehran, Iran
04.2006 - 04.2008
- Increasing the ADSL Modems market share from 5%to 35% in a year
- Presenting solution for Voice over IP systems
- Analysis of customer expectations(based on technical parameters)
- Researching about XDSL Market in Iran for making new businesses
- Evaluation of Data Equipment target market.
- Forecasting the market share in the upcoming year.
- Preparing LOM and LOP based on customers inquiry
- Try to find potential markets and make them permanent clients
- Work on the basis of defined sales strategies of company
- Presenting sales and after sales services
- Process evaluation of the projects
- End to End project budget estimation
- Supervision over process of making contracts
Marketing Executive
Asian Access Networks
Tehran, Iran
08.2004 - 03.2006
- Researching the current market in country and try to have prominent attendance in the market considering the customers need
- Defining the new target markets
- Making prominent attendance in market by executing seminars, attending in the relevant exhibitions and holding meetings
- Introducing the company and increasing the market share by using effective advertisement.
Education
Master (MSc/MA) - MBA/Business/Commerce/ Management
University of Science and Technology
Tehran/Iran 2007 - 2009
Bachelor(BSc/BA) - Mathematics, Applied Math
Shahid Beheshti University
Tehran/Iran 2001 - 2006
Skills
- Lead generation
- Profit and revenue-generating strategies
- Insight analysis
- Presentation skills
- Product marketing
- Business analysis
- Project budgeting
- Product launches
- Competitive benchmarking
- Sales team management
- Sales revenue forecasting
Certification
- Simultaneous Translation . 2007 Tarjome Hamzaman e Asr . IRAN
- C++ Programming . 2002 Contronic
Languages
English
Fluent
Persian
Native
Arabic
Beginner
French
Beginner
Turkish
Elementary
Hobbies
- Playing Piano
- Gym workout
- Playing Tennis
- Listening to music and podcasts
- Watching TV series
Timeline
Samsung Sales Manager
Digikala
09.2021 - 07.2022
B2B Marketing Manager
Samsung Electronics
01.2018 - 03.2019
Leader of B2B Product Managers
Samsung Electronics
03.2015 - 12.2017
Product assistant Manager
Samsung Electronics
11.2010 - 02.2015
Product Specialist
Vista IT Distribution
05.2008 - 10.2010
Data equipment Sales Executive
Asian Access Networks
04.2006 - 04.2008
Marketing Executive
Asian Access Networks
08.2004 - 03.2006
Master (MSc/MA) - MBA/Business/Commerce/ Management
University of Science and Technology
2007 - 2009
Bachelor(BSc/BA) - Mathematics, Applied Math
Shahid Beheshti University
2001 - 2006
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