Operations Team Leader with proven expertise in Quick Commerce, customer service, merchant support, and last-mile delivery operations. Experienced in leading large teams, managing escalations, and improving end-to-end workflows. Skilled in SLA management, performance monitoring, process optimization, and cross-functional coordination. Known for reducing errors, improving delivery accuracy, and driving high operational performance through coaching, training, and data-driven decision-making.
Overview
11
11
years of professional experience
2
2
years of post-secondary education
Work history
Associate Team Leader (Operations)
Noon E-Commerce | Quick Commerce (NowNow)
Dubai, United Arab Emirates
04.2024 - 11.2025
Directed team of 36 agents across Customer Service, Rider Support, Fleet, and Merchant Support Teams, ensuring seamless daily operations and attainment of SLA and performance targets.
Managed complex customer, manager-level, and CEO-level escalations, delivering timely and accurate resolutions to maintain customer satisfaction and brand trust.
Monitored rider attendance and ensured timely login according to assigned shift schedules.
Investigated and resolved rider issues related to fines, location discrepancies, and shift compliance.
Managed and coordinated 3PL-related operational concerns to maintain smooth delivery performance.
Oversaw merchant onboarding, training, and full support operations, improving merchant experience, operational readiness, and platform adoption.
Played key role in onboarding and training new team members, helping them quickly understand processes, quality standards, and service expectations.
Streamlined merchant operations in fast-paced Quick Commerce environment by improving workflows, increasing SLA compliance, and reducing downtime across teams.
Achieved 95%+ SLA adherence through process improvements, operational efficiency initiatives, and prioritization of high-impact tasks.
Improved on-time delivery rates by 20% using GPS dispatching, optimized routing, and real-time monitoring tools.
Conducted monthly assessments, performance reviews, and operational briefings, reducing errors by 25% through clear communication and coaching.
Worked with low-contributing and inactive merchants to improve their performance, optimize operations, and increase engagement with platform.
Led team in achieving operational goals through effective resource management, workflow optimization, and strong cross-functional collaboration.
Developed and delivered training programs to enhance team capability, improve compliance with company standards, and strengthen technical and operational skills.
Senior Merchant & Customer Support Specialist
Noon E-Commerce (NowNow)
Dubai, UAE
04.2022 - 04.2024
Resolved complex merchant support issues, improving overall operational performance, service quality, and real-time order accuracy in fast-paced Quick Commerce environment.
Handled high-priority customer escalations, including manager call-backs, CEO-level escalations, and sensitive social media escalations, ensuring timely, accurate, and customer-focused resolutions.
Managed escalated concerns related to orders, promotions, delivery delays, and app functionality, maintaining smooth workflows during peak operational periods.
Oversaw live order and rider coordination to reduce delivery disruptions and enhance last-mile efficiency in rapid-delivery (Q-commerce) operations.
Collaborated closely with internal cross-functional teams to streamline operational processes, resolve systemic issues, and strengthen merchant engagement across platform.
Implemented structured training programs that reduced merchant onboarding time and significantly improved platform adoption and operational readiness.
Delivered high-quality customer service by proactively addressing service gaps, improving communication flow, and ensuring merchant and customer satisfaction throughout order lifecycle.
Merchant Support Executive
Noon E-Commerce (NowNow)
Dubai, UAE
11.2020 - 04.2022
- Provided inbound and outbound support to merchants, addressing inquiries on orders and app functionality.
- Managed merchant onboarding and training to improve platform use and customer service standards.
- Resolved merchant and customer issues promptly to ensure satisfaction and retention.
- Collaborated with teams to streamline operations and address merchant concerns.
Sales & Operations Leader / Office Administrator
Millennium Technology India Pvt Ltd
Mumbai, India
09.2017 - 07.2020
- Drove regional sales through telesales coordination and client relationship management.
- Acquired new dealers and established strategic partnerships to expand market presence.
- Managed administrative operations, including task delegation and performance reviews.
- Ensured timely partner payment clearance, warranty management, and training delivery.
Senior Executive – Support
Live Technology
Mumbai, India
06.2016 - 02.2017
- Managed backend sales support, inventory control, and telesales operations.
- Facilitated payment collections while maintaining strong client relationships.
- Oversaw customer care to improve service delivery and satisfaction.
Maintenance Coordinator
Rangsharda Hotel
Mumbai, India
10.2014 - 12.2015
- Conducted maintenance inspections to ensure operational efficiency.
- Resolved guest complaints promptly to enhance satisfaction.
- Assisted with event operations and logistics coordination.
Business Development Executive at Noon E-commerce Solutions one person company LLCBusiness Development Executive at Noon E-commerce Solutions one person company LLC