TAREK ALHAJEH

VRF Consulting Sales Manager, and Sales Support

• Covering over 200 consultants, Developers and MEP contractors for specifying Daikin VRF system in Abu Dhabi and Dubai market, supporting HVAC design by working close with consultants to insure Daikin products are inline with projects specifications.
• Establishing strong and large consultants network.
• Supporting consultants by providing optimized technical solution for VRV/VRF.
• Analyzing competitors product and technical comparisons.
• Preparing daily meeting reports with future plans and meeting analyses.
• Presenting annual consulting sales strategy and action plans.
• Following projects stage and status form design, tender to job in hand and finalizing with consultant, contractors and developers and updating sales team with projects status.
• Responsible for promotion, sales, pricing, forecast, and market survey.
• Conducting technical seminars for consultants, owners and developers for VRV system specially new features of VRV IV

Dealer Department Development Manager

• Develop and execute sales plans for dealer channel in alignment with company targets
• Track sales pipeline and forecasts, report on key metrics to senior leadership
• Monitor dealer performance against targets and implement corrective action plans when needed
• Conduct regular dealer visits, business reviews, and joint field calls
• Negotiate dealer agreements, pricing tiers, and rebate structures in line with company policy

• Working with developers, consultants and MEP contractors for specifying Mitsubishi Electric VRF system in region, preparing HVAC full design (including heat load calculation, fresh air handling units design using VRF, tender drawings and tender documents).
• Following projects form design stage to tender and job in hand with consultant, contractors and developers.
• Responsible for control for VRF and DX systems and configuration with all BMS protocols.
• Preparing daily meeting reports with future plans and meeting analyses.
• Technical sales negotiations including competitors comparison.
• Following up with sales engineers VRF project status.
• Responsible for promotion, sales, pricing, forecast, and market survey, firm expanding by recruiting new sales engineers or application engineers.
• Conducting technical seminars of VRF system and its benefits for consultants, owners and developers.
• Sole authorized dealer of Mitsubishi Electric

• Responsible for marketing, sales and design of FRIMEC International fan coil units, Air handling units and Fresh air handling units.
• Reporting to Sales manager in Dubai and to marketing manager in Malaysia.
• VRF consulting sales engineer.
• Working with consultants and MEP contractors for specifying Mitsubishi Electric VRF system in UAE market, preparing HVAC design including heat load calculation using HAP, fresh air handling units design, tender drawings and tender documents
• Preparing daily meeting reports with future plans and meeting analyses.
• Technical sales negotiations including competitors comparison.
• Following projects form design stage to tender and job in hand with consultant, contractors and developers.
• Responsible for promotion, sales, pricing, forecast, and market survey.
• Conducting seminars for consultants, owners and developers for VRF system

• Working as Senior Sales Engineer for LAFA LAVAL Middle East.
• Reporting to regional sales manager for ECF segment.
• Preparing daily meeting reports with future plans and meeting analyses.
• Technical sales negotiations including competitors comparison.
• Review submittals and following up with contractors and consultant.
• Responsible for handling key account companies (technical negotiations, payment, deliveries and future plans).
• Following projects form design stage to tender and job in hand
• Responsible for promotion, sales, pricing, forecast, and market survey.
• Conduct market analysis, educational and promotional presentations for clients.
• Practice relationship marketing of building long term satisfying relation with key customer in order to retain their long term preference and business.

• Working as sales engineer for MITSUBISHI ELECTRIC A/C division
• Responsible for day to day sales operation, promoting Mitsubishi Electric products (Package, ducted, decorative and VRF A/C systems)
• Responsible for promotion, sales, pricing, forecast, and market survey. Involved in stock management and negotiating prices, marketing and sales plans.
• Preform heat load calculation and A/C designs, including VRF piping design.
• Conduct market analysis, educational and promotional presentations for consultants and clients.
• Practice relationship marketing of building long term satisfying relation with key customer in order to retain their long term preference and business.
• Following progress and technical issues of project installation for all A/C systems (including piping and ducting) in commercial and residential building

• Responsible for preventive and corrective maintenance of HVAC equipment (chillers, air handling units, DX units, package units, window AC, etc.).
• Responsible for supervision and maintenance of total plant mechanical equipment (pumps, valves, centrifuges, burners…. etc.).
• Sewage Treatment Plant

• Site engineer for completion and commissioning of HVAC package unit at plant extension, connecting with BMS system.
• Site engineer for maintenance of existing HVAC system (chillers, air handling units, chilled water pumps, etc …….) and controlling contractor maintenance work.
• Function test and completion of domestic sewage treatment plant.
• 600 MW 'H' power station

• Subcontractor of Mitsubishi Heavy Industries for BOP work at ALZARA 660MW thermal power station.
• Responsibility was as follows:
• Cost calculations for fabricated and erected equipment and pipes.
• Site engineer for pipes erection.
• Site engineer for pumps alignment.
• Site engineer for insulation of pipes, Tanks and other equipment.
• Preparing daily, weekly and monthly reports, time sheets and minutes of meeting.

• Sales Engineer: responsible for marketing and site supervision for erection of PEX and Polyproporen pipes and its accessories.
• Main duty was to insure high quality and reliability of product and installation, responsible for all aspects of marketing, seals and maintenance. Viewing and studying projects and it’s costs, job finalization, and handling.
• Stoke control and store monitoring.