Tarek Kassar
Dubai
Summary
Techno Commercial professional with extensive sales experience in EEMEA. Specializes in growing business and driving innovation in life science, applied markets, analytical chemistry, and research. My expertise lies in serving customer segments such as Water Quality, Quality Control Labs, Private Testing Labs, Analytical Chemistry, Forensic, Environmental, Pharmaceutical Labs, Food Safety, Industrial Customers, Universities, and Research Centers.
I have a strong background in product management and development. Successfully contributed to product launches and enhancements aligning with market needs and customer expectations. Proficient in cross-functional collaboration and effective problem-solving for achieving positive outcomes.
Overview
33
33
years of professional experience
1
1
Certification
Work History
Product Specialist Laboratory Product Division
Thermo Fisher Scientific
07.2017 - Current
- Driving sales of Orion Electrochemistry, pH, conductivity, DO, ORP meters, Colorimeters, Spectrophotometers, Titrators and online analysers; Barnstead Laboratory & Clinical Water Purification Systems; Heratherm Incubators, Ovens and Environmental Chambers; Every Day Every Lab Products, Hotplates, Mixers, Electrophoresis products, furnaces and Vacuum Concentrators
- Applied Markets Champion supported the Lab Production Division and other Thermo Fisher Scientific Divisions to expand Thermo Fisher Scientific footprint in industrial markets
- Conducted product training for the EM sales organization and distributors
- Provided application and field support to Area Management
- Acted as a backup for Centrifugation Product Specialist since 2020
- Secured major Lab & Clinical water purification contracts in the Emerging Markets & gained market share from major competitors
- Year Over Year double digit growth of the Orion WAI Electrochemistry Business in the EM Region
- Above 100% performance to plan in 2017 & 2022
Sales Manager – (M&M Division, GCC Region)
Thermo Fisher Scientific
05.2014 - 07.2017
- Driving sales of ARL Spectrometers, Optical Emission XRF, XRD, online (Cross belt) analyzers business in the industrial markets such as metal industry, aluminum plants, cement factories and Oil & Gas refineries
- Maintaining and developing high level relationships with key opinion leaders across the various market segments
- Forecasting sales & Monitor market dynamic (internal and external)
- Direct & indirect selling into defined accounts by Thermo Fisher Scientific (TFS) management
- Performing regular Business Review with channel partners
- Systematic Attack of Competition Strongholds
- Regularly utilize financial tools and CRMs to drive territory success and achieve plan
- Identified & developed new business channels for BHM & Gauging products lines in the GCC
- Coached & developed channel partners’ sales team to promote Thermo Fisher Scientific (M&M) products
- Achieved CY2014 AOP bookings
- Achieved CY2015 AOP bookings
- Exceeded CY2016 AOP bookings
- Received Thermo Fisher Award in recognition of Commercial Intensity and Outstanding Sales success in 2016
Sales Manager – (GCC Region)
Gulf Bio Analytical
04.2013 - 04.2014
- Driving sales of Agilent (Spectroscopy Division), Atomic Absorption Spectrometers, Inductively Coupled Plasma (ICP), UV, UV-Visible, and NIR spectrophotometers
- Achieved sustained growth of Agilent Spectroscopy Business in the Gulf Region by selling to new accounts and furthering relationships with existing accounts & Key Account Management
- Development and deployment of the business plan mutually agreed upon by Agilent (quota, service level, technical support & promotions)
- Assisted GBA Country Managers & GBA Projects Team when required to improve the business in assigned GCC territories for various products lines such as Mass Spectrometry, Liquid & Gas Chromatography
- Grew Agilent (Spectroscopy Division) market in the GCC region
- Penetrated Key Accounts such as Dubai Municipality, Abu Dhabi Municipality, UAE University, KSU/Girls College Project (KSA), King Saud University to name a few
- Expanded Agilent Business in Northern Iraq (Kurdistan region)
Sales Manager – (MENA Region)
Gulf Scientific Corporation
06.1992 - 03.2013
- Led Gulf Scientific Corporation Analytical Business throughout the MENA region (January 2012- March 2013)
- Led a team of more than 10 sales professionals
- For the full Liquid Chromatography (Waters), Spectroscopy (Agilent), Gas Chromatography & Mass Spectrometry (Waters) portfolio
Business Manager (Agilent Group)
Gulf Scientific Corporation
01.2011 - 01.2012
- Driving sales of Agilent (Spectroscopy Division), Atomic Absorption Spectrometers, Inductively Coupled Plasma (ICP), UV, UV-Visible, and NIR spectrophotometers (Gulf, Middle East & North Africa)
U.A.E Sales Manager
Gulf Scientific Corporation
06.2000 - 12.2010
- Led Gulf Scientific Corporation Analytical Business in U.A.E
- Developed and deployed business plans
- Established and maintained in-depth product / marketplace knowledge of GSC’s Sales Team
- Managed sales force to ensure adequate coverage of all sectors of the market
- I was responsible for driving sales and providing support for Millipore Laboratory Water Purification, Clinical Water Purification, Sterile Filtration, Sterility Testing, Ultra-filtration, and Filtration in the medical field, as well as environmental and industrial quality control products before being promoted to Sales Manager
- Increased GSC (UAE) sales by 40% in 2005
- Increased GSC (UAE) sales by 50% in 2006
- Increased GSC (UAE) sales by 20% in 2007
- Increased GSC (UAE) sales by 25% in 2008
- Increased GSC (UAE) sales by 25% in 2009
- Increased GSC (UAE) sales from 5 to 35 million Dirham during my tenure as U.A.E Sales Manager
- Contributed for the prestigious 'Best Supplier Award' awarded by Dubai Government/Municipality for Gulf Scientific Corporation on January 31, 2005 during the Regional Laboratory Exhibition (ARABLAB 2005)
Education
Ph.D. - Business Administration- Notable
UCN
01.2015
MA - Coaching & Mentoring- Distinction
Middlesex University
01.2019
MBA -
Columbia Southern University
01.2004
BS - Environmental Health
American University of Beirut
01.1989
Skills
- Customer engagement
- Product training
- Product launches
- Pricing strategy
- Product marketing
- Sales expertise
- Database management
- Sales support
- Product performance monitoring
- Competitive analysis
- Problem-solving
- Teamwork and collaboration
- Customer needs assessment
- Active listening
- Attention to detail
- Collaborative team player
- Interpersonal skills
- Customer communication and empathy
- Excellent positive attitude
- Stakeholder management
- Business analysis
- Product positioning
- Market analysis
Certification
- Practical Process Improvement (PPi)
- Six Sigma Green Belt
- Lean Six Sigma Primer
- Total Quality Management
- Certified Executive & Team Coach
- Certified Practitioner of Neuro-Linguistic Programming
- Certified Trainer
Languages
French
Fluent
English
Fluent
Arabic
Mother tongue
Nationalities
- Canadian
Community Service
Active Member, Women’s Employee Resource Group, ME Chapter, Thermo Fisher Scientific
Contacts
Dr. Tarek Kassar, tarek_kassar@yahoo.com, +971 56 464 9299, Science Park, Dubai, Dubai, UAE
Affiliations
- Certified ACC ICF Coach
Biker
I enjoy riding my motorcycle on Sundays, exploring new routes and enjoying the open road.
Timeline
Product Specialist Laboratory Product Division
Thermo Fisher Scientific
07.2017 - Current
Sales Manager – (M&M Division, GCC Region)
Thermo Fisher Scientific
05.2014 - 07.2017
Sales Manager – (GCC Region)
Gulf Bio Analytical
04.2013 - 04.2014
Business Manager (Agilent Group)
Gulf Scientific Corporation
01.2011 - 01.2012
U.A.E Sales Manager
Gulf Scientific Corporation
06.2000 - 12.2010
Sales Manager – (MENA Region)
Gulf Scientific Corporation
06.1992 - 03.2013
MA - Coaching & Mentoring- Distinction
Middlesex University
MBA -
Columbia Southern University
BS - Environmental Health
American University of Beirut
Ph.D. - Business Administration- Notable
UCN
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