Tarek Kurd Ali

• Strategic Leadership: Develop and execute country-specific strategies aligned with global business objectives to drive growth and market presence.
• Operational Oversight: Oversee daily operations, ensuring efficiency, productivity, and alignment with organizational goals.
• Team Management: Lead the recruitment, training, and development of a high-performing team while fostering a strong company culture.
• Financial Management: Prepare and manage budgets, control expenses, and ensure financial targets are met.
• Market Development and Relationship Management: Build and nurture relationships with clients, partners, and stakeholders while identifying and leveraging market opportunities.
• Compliance and Risk Management: Ensure adherence to local laws, regulations, and company policies while proactively managing risks and challenges.

• Increased customer satisfaction by far by thoroughly understanding their needs and requirements.
• Grow business size for the customers consistently by continuously proposing solutions that meet their objectives.
• Successfully handled the top 4 biggest Key Accounts in UAE worth 38% of annual gross sales.
• Establishing and overseeing internal budgets with the company and external budgets with the client.
• Conduct sales analysis of KA, action plans, and complete competitor analysis.
• Identifying business opportunities, developing strategies, and executing the plan to capture the business opportunity.
• Ensure the availability of our portfolio across all KA outlets.
• Working with design, sales team, creative, advertising, logistics, managers, marketing, and team members from other departments dedicated to the same client account to ensure the highest quality service is being met.
• Manage new product launches and ensure listing and availability in KA.
• Resolve any issues and problems faced by customers and deal with complaints to maintain trust.
• Planning and developing strategies that increase distribution and volume of all SKUs, and ensure implementation of marketing plans.
• Collaborating with the sales team to maximize profit by up-selling or cross-selling.

Drive brand awareness and communication by aligning with consumer needs and market trends. Monitor competitors and identify market opportunities through research. Manage brand budgets, collaborate with sales to achieve company goals, and develop strategic marketing campaigns. Oversee brand narrative and multi-channel communication to strengthen brand positioning.

Led the launch of a new premium brand, overseeing promotional and trade marketing activities. Manage cross-functional teams and collaborate with R&D and technical teams to deliver projects on time and within budget. Track key marketing metrics and coordinate with business units to implement business plans while ensuring budget control.

Analyze sales and cost data to track product performance and support the sales team with insights, forecasts, and customer service resources. Create promotional content, maintain marketing documentation, and ensure smooth daily operations while upholding quality, safety, and health standards.