Tarek Mrsi
Business Development Manager
Dubai
Summary
Dynamic Retail Excellence Manager with 15+ years of proven success in luxury retail, fine jewelry, and high-end consumer sectors across the GCC. Achieved 21% ROI improvement and 34% sales growth by leading high-performing teams and implementing data-driven strategies. Demonstrated expertise in both B2B partnerships — securing high-value contracts with luxury firms — and B2C excellence through VIP client relationship management and luxury sales etiquette. Known for identifying market opportunities, strategic negotiation, and delivering actionable insights aligned with global luxury standards.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Development Manager
Asfour Crystal / Luxury Crystal
Dubai, United Arab Emirates
09.2025 - Current
- Analyzed retail KPIs (sales, traffic, conversion rate, UPT, average basket) on a weekly, monthly, and quarterly basis, implementing targeted action plans that maximized profits by 15% in Q1 2026 .
- Conducted benchmarking and luxury retail trend analysis across GCC markets, achieving a 51% market share acquisition rate .
- Executed a comprehensive expansion strategy across GCC markets (KSA, UAE, Oman), securing 4 high-value contracts across 9 major luxury hospitality projects , achieving 21% growth in Q1 2026 .
- Led 3 cross-functional teams of ~90 members across KSA, UAE, and Oman, coordinating with Head Office to align retail execution with business strategy and reducing operational costs by 13% .
- Coordinated team discussions to ensure cohesive strategies and foster relationships with global design partners.
- Mentored members across 3 countries , fostering a culture of retail excellence and luxury sales etiquette.
- Synthesized data into actionable insights through detailed reports for executive leadership, driving productivity improvements.
Retail Area Sales Manager
Huawei Technologies MENA
Dubai, UAE
07.2023 - 08.2025
- Boosted Experience Store ROI by 21%, driving 34% overall sales growth across the region.
- Built strong distributor partnerships to expand market share and enhance profitability.
- Defined and tracked KPIs, motivating managers and teams to exceed sales targets consistently.
- Implemented B2B expansion strategies and identified new market opportunities to sustain growth.
- Directed store audits, visual merchandising, and staff development initiatives across all locations.
- Designed performance-based incentive programs and led continuous coaching to elevate results and team efficiency.
Retail Sales Manager
Majliya / Fine Jewelry - Al Zubair Group
GCC, UAE
02.2021 - 06.2023
- Led Majliya's regional expansion across UAE, KSA, and Qatar, achieving 125% of annual sales targets and 35% retail growth.
- Served Royal and VIP clientele, delivering bespoke jewelry valued at $500K–$800K per order and boosting custom orders by 15%.
- Strengthened ties with government and corporate clients, driving repeat business and referrals that raised client retention by 30%.
- Enhanced coordination between factory, admin, and showrooms; launched new website and retail space (+200 sq ft), improving profit by 113%.
- Conducted market research and supplier negotiations to optimize costs and secure premium partnerships.
- Recruited, trained, and mentored teams across GCC, ensuring operational consistency and luxury service standards.
Deputy Manager
BOUCHERON - Paris - Al Tayer Group
Dubai, UAE
05.2016 - 01.2021
- Drove 20% revenue growth by mastering sales and cross-selling techniques.
- Managed multi-store operations, ensuring smooth retail, production, and dispatch coordination.
- Led and motivated sales teams across the UAE, achieving exceptional client satisfaction and retention.
- Oversaw stock distribution, merchandising, and product launches in alignment with brand standards.
- Analyzed market trends and competitors, executing marketing initiatives that boosted profitability and brand visibility.
RTW Department Manager
Giorgio Armani / Luxury Fashion - Al Tayer Group
Dubai, UAE
08.2010 - 04.2016
- Consistently achieved 116% of monthly sales targets, driving store profitability and growth.
- Led visual merchandising and brand presentation in compliance with Armani global standards.
- Reduced theft and damages by 98% through improved controls and staff accountability.
- Maintained 100% client satisfaction by ensuring luxury service excellence and deep product knowledge.
- Coordinated buyer meetings and optimized stock distribution to balance high- and low-performing categories.
- Fostered team motivation, streamlined workflows, and enhanced operational efficiency through strong leadership.
Fine Jewelry & Watches Department Manager
Paris Gallery LLC
Dubai, UAE
04.2007 - 07.2010
- Managed a luxury portfolio including Cartier, Chopard, Dior, Versace, and Montblanc, ensuring top-tier retail standards.
- Drove 120% annual profit growth through effective product launches and client relationship development.
- Trained new hires in upselling and cross-selling, enhancing performance within 3 months.
- Supervised 2,000+ inventory units with 0% internal loss, optimizing stock control and reporting.
- Maintained seamless operations during peak sales through efficient task delegation and planning.
- Collaborated with management on strategic sales plans based on performance insights and customer trends.
Event Manager
Nestle MENA Nestle
Dubai, UAE
08.2005 - 03.2007
- Led 18 promoters in high-impact regional campaigns, boosting product visibility and sales.
- Spearheaded the launch of KITKAT Crunchy Caramel and managed daily Nescafé promotional operations.
- Planned event logistics, scheduling, and marketing initiatives to ensure seamless execution.
- Implemented structured workflows and training programs, enhancing team productivity and efficiency.
- Collaborated with management to define roles, optimize customer engagement, and improve feedback systems.
Retail Sales Manager
Stefanel / Fashion
Damascus, Syria
09.2000 - 07.2005
- Implemented training and support for 40+ sales associates across five store locations to maintain high sales performance standards.
- Enhanced customer satisfaction through targeted training on product knowledge and sales techniques.
- Directed staffing and scheduling operations, ensuring smooth daily performance across all branches.
- Launched multiple new stores in key cities, tailoring assortments to local market preferences.
Education
MBA - Marketing Management And Research
SBS
Switzerland 05-2027
BBA Bachelor - Business Administration & Management
Alarabiya University
Beirut, Lebanon01-2013
High School Diploma - undefined
Institute Damascus
Damascus, Syria01-2004
Skills
- Brand awareness
- Territory management
- Industry networking
- Client Account Management
- Market Analysis & Research
- B2B, B2C sales
- Scheduling, Reporting
- Relationship building
- Upbeat
- Performance monitoring
- Team building
- Staff Management, Training
Certification
- BOUCHERON Ambassador, BOUCHERON Paris 02/2020
- Sales Techniques, Management & Marketing, Udemy Online 2019
- CEO Leadership & Strategic Management Certificate, Tamken Training Center, Dubai - 04/2026
- Postgraduate Chief Executive Officer (CEO) Development certificate, CAMBRIDGE, London 04/2026
LANGUAGES
Arabic (Native)
English (Fluent)
French
Elementary (A2)
Timeline
Development Manager
Asfour Crystal / Luxury Crystal
09.2025 - Current
Retail Area Sales Manager
Huawei Technologies MENA
07.2023 - 08.2025
Retail Sales Manager
Majliya / Fine Jewelry - Al Zubair Group
02.2021 - 06.2023
Deputy Manager
BOUCHERON - Paris - Al Tayer Group
05.2016 - 01.2021
RTW Department Manager
Giorgio Armani / Luxury Fashion - Al Tayer Group
08.2010 - 04.2016
Fine Jewelry & Watches Department Manager
Paris Gallery LLC
04.2007 - 07.2010
Event Manager
Nestle MENA Nestle
08.2005 - 03.2007
Retail Sales Manager
Stefanel / Fashion
09.2000 - 07.2005
High School Diploma - undefined
Institute Damascus
MBA - Marketing Management And Research
SBS
BBA Bachelor - Business Administration & Management
Alarabiya University