Tariq Judeh
Dubai
Summary
High-achieving senior executive bringing expertise in business planning, revenue development and change management. Excellent command of Interpersonal, Communication & Negotiation Skills. Demonstrated track record of accomplishments. Proven ability to learn quickly and adapt to challenging situations.
Overview
24
24
years of professional experience
Work History
VP Business Development & Partnerships
Altibbi Telehealth Services
2022.07 - Current
- Leading B2B Sales & Business Development through a team of 12 BD leads in KSA, UAE & Jordan; covering 3 main revenue verticals: Advertising Agencies, Pharmaceutical Companies & Insurance Companies.
- Worked jointly with HR to cultivate a high-performance culture within the organization by setting clear expectations for BD team, providing regular feedback, and recognizing achievement.
- Signed up strategic B2B partnerships with Key Insurance companies (e.g. Tawuniya & AXA GIG) to exclusively offer Telehealth services via GSM,Video & chat consultations; amounting an annual gross revenue of $1.8 Million USD.
- Signed up strategic B2B partnerships with Key Pharmaceutical and Advertising agencies (e.g. Pfizer, GSK, Novo Nordisk, ABBOTT, Publicis Graphics...) for ongoing patient & product awareness campaigns amounting an annual gross revenue of circa $850K USD.
- Supported Monetization Team to win strategic B2C deals with key clients (e.g. AsiaCell Iraq, Zain KSA, Saudi Tourism and Visa Services "NUSK" ...); targeting an addressable population of 500K+ customers.
- Work closely with Data Science Team to make informed data-driven business decisions by creating user-friendly dashboards to extract relevant data before pitching new leads/clients.
BD & Client Marketing Director - GCC Markets
Visa International Co.
2011.06 - 2022.05
- Responsible for executing GCC Business Marketing Strategy to grow revenue from X-Border Transactions, Premium cards launch & eCommerce verticals.
- Worked closely with key banks' Marketing teams to develop and execute Mega Above-The-Line and Digital Marketing campaigns to support business growth (e.g. Al Rajhi Bank, The Saudi British bank, SAMBA, NBK Bank, Bank Muscat, Emirates NBD...).
- Led the execution of Visa Global & Regional Sponsorship activities in GCC (e.g. FIFA World Cup, Olympic Games, Dubai Shopping Festival, Riyadh Season...) with records ROI results.
- Executed Key Merchants' tie ups and deals to support Visa Cards usage and loyalty (e.g. Jumeriah, Qatar Airways, Dubai Duty Free, Talabat...) which led to exceptional take up & cards usage results.
Head Office - Riyadh Cards Business Development Manager
The Saudi British Bank - SABB
2006.01 - 2011.05
- Worked closely with internal stakeholders ( like Marketing, Legal, Branch Network & Sales ) as well as External parties ( like Chamber of Commerce, Visa / MasterCard, Central bank) to execute mega cards marketing campaigns.
- Supported in launching new Credit Cards product offerings (e.g. Loyalty Program, Cards perks and Insurance scheme).
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives of driving Cards Acquisition & Cardholders retention and executing anti-dormancy tactics
- Strengthened communication skills through regular interactions with X-Functions across regional offices & HSBC Head Quarter in UK.
Head Office - Riyadh Sales Manager
Dar Al Hayat Newspaper
2004.12 - 2005.12
- Led national campaign of "Al Hayat Revamp" which resulted in acquiring 180K+ household annual subscriptions across major cities.
- Was responsible for recruiting & training direct sales agents, developing MKT and sales plans , corporate subscription deals while setting quarterly targets and sales commission scheme.
- Led in negotiating and signing Barter Deals with key partners to offer mega prizes for Newspaper subscribers in return of Ad sales (e.g. Al Hokair Entertainment, Al Naghi BMW, Al Othaim Jewellery & Radisson SAS Hotel).
- Worked closely with Editorial Dept to issue special appendixes for advertorial sales covering fashion, sports, automotive, National celebrations topics.
Marketing Manager
Orbit Satellite & Radio Networks
2003.12 - 2004.12
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Senior Key Account Manager
Publicis-Graphics Advertising Agency
2000.03 - 2003.12
- Met with customers to discuss and ascertain needs, tailor Marketing solutions and close deals.
- Played a key role in company growth by identifying and pursuing opportunities for expansion into new markets and industries.
- Attended monthly sales meetings and quarterly sales trainings.
- Developed comprehensive account plans for strategic growth, aligning with overall company objectives.
Education
General Secondary High School Certificate -
Model Educational School
Riyadh, Saudi ArabiaBachelor of Science (Business Marketing) -
Lebanese American University (LAU)
Beirut, Lebanon01.2000
Skills
- Employee Coaching
- Client Relationship Building
- Leadership and People Development
- Client Engagement
- Relationship and Team Building
- Revenue Generation
- Cross-Functional Collaboration
Accomplishments
- Professional Voice Over Talent Workshop; Certificate issued by The Voice Center Dubai & attested by Society of Voice Arts & Sciences New York, USA ( Feb 2024.
- President of Middle East Leadership Association (Mela), UAE Chapter. 2022-Present.
- Winner of Visa MENA President's Award For Effectively Demonstrating Visa Core Principles, 2019.
- Digital Transformation Strategy, University of California Berkeley (Executive Education Division), USA , Oct 2017.
- Marketing Strategy Training , Harvard University (Division of Continuing Education), USA Sep 2016.
-Visa Bank Cards Business School Certificate, Cambridge University, Robinson's College, UK, April 2009.
- Vice President of Lebanese American University Alumni Riyadh Chapter, 2001-2007.
Languages
Arabic
English
Awards
- VP of Jordanian Cultural Club at Lebanese American University, Beirut, Lebanon (97-98)
- Won the Students' Counsel Election at Lebanese American University, Beirut, Lebanon (99)
- Appointed as SABB Consumer Finance Div. Engagement Manager (by SABB COO Mr. Robin Jones) as to represent my respective business function in the HSBC Global People Survey (Aug 2008)
- Visa Go Beyond recognition for the best collaboration with Visa Debit Team in conducting five Kingdom-wide Visa Debit Signature workshops for Al Rajhi bank branch manages & RMs; housing 150 participants (2014)
- Visa People's Leadership Essentials, Two-Month Online Program (Nov - Dec 2020)
Hobbies and Interests
- Reading
- SCUBA Diving
- Swimming
- Traveling
Timeline
VP Business Development & Partnerships
Altibbi Telehealth Services
2022.07 - Current
BD & Client Marketing Director - GCC Markets
Visa International Co.
2011.06 - 2022.05
Head Office - Riyadh Cards Business Development Manager
The Saudi British Bank - SABB
2006.01 - 2011.05
Head Office - Riyadh Sales Manager
Dar Al Hayat Newspaper
2004.12 - 2005.12
Marketing Manager
Orbit Satellite & Radio Networks
2003.12 - 2004.12
Senior Key Account Manager
Publicis-Graphics Advertising Agency
2000.03 - 2003.12
General Secondary High School Certificate -
Model Educational School
Bachelor of Science (Business Marketing) -
Lebanese American University (LAU)
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