Results-driven technology executive with 15+ years of experience leading digital transformation initiatives in commercial banking. Successfully launched a comprehensive digital bank, streamlined digital onboarding with government entity integrations, and implemented Open Banking APIs. Expertise in driving customer-centric solutions, including digital customer lifecycle management and video banking, resulting in enhanced customer experience and operational efficiency. Proven ability to lead large teams and manage complex projects, delivering on-time and within budget. Notable achievements include the launch of instant customer onboarding and digital loan processing, significantly improving SME customer experience
ØArchitected and launched a comprehensive digital banking platform for Commercial Banking, driving [quantifiable result, e.g., a 25% increase in customer acquisition within the first year].
ØRevolutionized commercial client onboarding by integrating government entity APIs, reducing onboarding time by [quantifiable result, e.g., 40%] and enhancing client experience.
ØExpanded digital service offerings to include seamless transfers, bill payments, and payroll management, resulting in [quantifiable result, e.g., a 35% increase in digital transaction volume].
ØTransformed credit and debit card services by digitizing issuance, management, and support, improving customer satisfaction scores by [quantifiable result, e.g., 20%].
ØDrove operational efficiency by digitizing key manual processes and implemented a customer rewards program, resulting in [quantifiable result, e.g., a 15% reduction in operational costs and a 10% increase in customer loyalty].
ØPioneered the development and implementation of Open Banking APIs, enabling secure data sharing and fostering innovation in financial services.
ØDiversified service offerings beyond traditional banking by introducing innovative solutions like reimbursements and video banking, enhancing customer engagement and satisfaction.
ØEngineered and deployed a comprehensive digital customer lifecycle management solution, seamlessly migrating customers and improving customer retention rates.
ØEmpowered enterprise clients with robust employee management solutions, including streamlined admin and user entitlement functionalities.
ØOrchestrated the seamless migration of customers to the new lifecycle management system, ensuring minimal disruption and enhancing overall customer experience.
ØUnified customer experience by leading the migration of all customers to a single, omni-channel platform, resulting in improved customer satisfaction and operational efficiency.
Achieved a 30% increase in operational efficiency by implementing strategic process optimization and automation initiatives
• Led the development of a digital bank for Commercial Banking from the ground up.
• Streamlined digital onboarding for commercial clients with government entity
integrations.
• Implemented a comprehensive digital customer lifecycle management solution.
• Launch of Instant Customer Onboarding platform.
• Launch of Digital & instant loan processing for SME customers.
• Launch of Web & Mobile Channels supporting Transactional Banking, Accounts,
payments, service requests, physical & virtual cards etc.
• Launch of beyond banking solution for Customers supporting Smart invoicing,
Reimbursements, Account top up, Bill payments, instant payments, Accounting
automation etc.
• Open Banking API Projects implementation to support onboarding of entities with
ADGM & AUH DED.
• Automating Customer Service requests for seamless and instant processing.
• Automating Customer KYC Screening & Migration of Customers.
• Integrations with UAE Pass, Liveliness check, OCR, EFR and Norbloc.
• Merger of First gulf bank and National Bank of Abu Dhabi.
• Launch of Loyalty platform for end users for SME customers.
• Launch of Video Banking solution.
• Contributed and defined End to End digital journeys for customer onboarding, digital
Connect via Video Banking, PL Assets automation, Trade and working capital, Credit, pre
paid and debit cards.
Certified Business Analysis Professional from IIBA, CBAP
Project Management Professional PMP
Professional Scrum Master, Scrum.org
Agile Analysis Certification, IIBA, AAC