TARUNA ROCHANI
Dubai
Summary
Taruna Rochani is a seasoned marketing professional with extensive experience in developing and executing comprehensive marketing strategies that drive business growth and brand visibility. With a career spanning over a decade, Taruna has honed her expertise in various facets of marketing, including digital marketing, content creation, social media management, and brand development. Taruna plays a pivotal role in crafting and implementing marketing campaigns that resonate with target audiences and achieve measurable results. Her strategic approach to marketing combines innovative thinking with data-driven insights, ensuring that every campaign not only meets but exceeds expectations.
Overview
1
1
Certification
10
10
years of professional experience
Work History
Brand & Marketing Manager
Media Fusion
01.2022 - Current
- Signed barter contracts for media partners and associations.
- Developed and executed comprehensive marketing strategies and campaigns that align with the company's goals and objectives.
- Coordinated with internal teams to ensure the timely delivery of project milestones such as design/ sales/ operations.
- Led, mentored, and managed a high-performing marketing team, fostering a collaborative and results-driven work environment.
- Monitored brand consistency across marketing channels and materials.
- Facilitated content writing and whatsapp marketing strategies for social channels.
- Utilized Mailchimp journeys for targeting relevant audience data.
- Host detailed professional podcast series with industry experts
- On-site marketing for events such as Smart Built Environment Forum, Sleep Expo 2020, MEFPU, BOLAT, MECHF and more.
Marketing & Online Sales Manager for F&B manufacturing & retail units
Al Bustan Investment Group
01.2021 - 01.2022
- Listed and managed brands on online platforms such as Talabat, Deliveroo, Careem, Uber Eats, NOON Food
- Sales management on online platforms.
- Planned content and managed social media calendars for Instagram, Facebook, and Twitter.
- Executed SEO strategies, Google Ads, and paid campaigns.
- Managed and monitored print media collaterals, website content, and blogs.
- Issued press releases through Kentico and Shopify.
- Prepared performance reports and managed budgets.
- Conducted marketing through radio and news advertisements.
Data & Content Consultant - Online Ordering Team
Zomato
01.2018 - 01.2021
- Customer relation management - queries/ complaints/ suggestions for O2 Team
- Backend data coding for the server.
- Managed menu prices, combos, and image changes for merchants.
- Adjusted timing and delivery hours on the backend server.
- Launched and monitored ad campaigns.
Marketing Executive for application platform 'HiDubai'
Department of Economic Development (DED)
01.2017 - 01.2018
- Back-end data entry and listing of all trade licenses for the platform.
- Verification through contact number, email, and working hours.
- Updating the latest images and contact details for each entry.
Education
Bachelors of Business Management (BBA) -
AMERICAN UNIVERSITY IN DUBAI
Skills
- AiSensy- Whatsapp Marketing
- Hootsuite
- Kentico & Shopify
- Google Analytics / GA4
- Mailchimp
- SEO & SEA Ads
- Asana & Salesforce
- Project Management
- Client- Relation Management
- Reports & Dashboard
- Teamwork
- Content Writing
- Time Management
- Leadership
- Critical Thinking
Certification
- AS & A Level Certification
- International Politics Studies Program
- KHDA Approved Digital Marketing Program
Languages
English
First Language
Hindi
Upper Intermediate
B2
Gujarati
Upper Intermediate
B2
Arabic
Elementary
A2
Timeline
Brand & Marketing Manager
Media Fusion
01.2022 - Current
Marketing & Online Sales Manager for F&B manufacturing & retail units
Al Bustan Investment Group
01.2021 - 01.2022
Data & Content Consultant - Online Ordering Team
Zomato
01.2018 - 01.2021
Marketing Executive for application platform 'HiDubai'
Department of Economic Development (DED)
01.2017 - 01.2018
Bachelors of Business Management (BBA) -
AMERICAN UNIVERSITY IN DUBAI