TAYFUN BORA KANKAYA
Dubai
Summary
Results-driven executive professional with a proven track record in strategic leadership and operational excellence. Highly skilled in driving growth through effective team collaboration, strategic planning, and resource management with more than 20 years experience. Demonstrates exceptional stakeholder communication, problem-solving, and adaptability to changing business needs. Renowned for consistently delivering impactful results and fostering a culture of high performance.
Overview
21
21
years of professional experience
Work History
Commercial Leader
Schneider Electric
01.2022 - Current
- All responsibilities, mentioned in “Channel Development Director” role
- Full P&L responsibility of Home and Distribution business for Middle East and India
- Facilitating the development of robust 5 years strategic and operational plans
- Creating value by deploying and managing the right offer portfolio in each region and design/create future offer strategies
- Drive and support key business transformations, digital transformations and e-commerce strategies according to requirements of each region
Channel Development Director
Schneider Electric
08.2019 - 01.2022
- Owning and guiding the country Annual Marketing & Sales planning for Home & Distribution business & Distribution pipe
- Support countries to build their Diffuse channel strategy and manage the Diffuse pipe channel partners
- Track Sales, Margin, P&L evolution and take action to ensure targets are met
- Challenge the countries to meet growth expectations
- Understand the global distribution transformation framework and deploy a customized transformation strategy in the country, including Commercial Policy overhaul
- Help design channel/offer marketing, digital programs for key channel partners, drive deployment
- Drive customer satisfaction (NPS) and customer journey mapping (CJM) exercises for key channel partners Help design digital customer management solutions for key channel partners, drive deployment and adaptation
- Improve sales/marketing competencies in the country business teams
- Work as a tandem with category managers (offer) to build complete GTM launch plans for hero offers
- Understand the elements of a Customer Logistic Offer for the distribution value chain
- Be the voice of the countries & customers back to upstream marketing and Home & Distribution Division
- Provide support to the countries (ie
- Coaching & development of sales/marketing teams, support on sales efficiency, animation of channels and partners, …)
- Coordinate Channel Development actions with other businesses and top leaders
Executive Officer
Panasonic Electric Works
04.2018 - 08.2019
- Executive committee member with the responsibilities of sales and marketing (MEA & Turkey)
- Main products and solutions are Wiring Devices, Switch Gear Products, lighting, KNX systems, Fire Alarm Systems, Solar Systems, Air Quality Systems
- To manage and direct all sales, marketing activities on above product group in the region
- Develop and execute the future strategies of Panasonic Life Solutions organization
- To create strategic partnerships and manage business development activities at C level
- Drive strategy and growth initiatives within the segment and region
Regional Director
General Electric Company
06.2016 - 04.2018
- Execute on assigned operating plan and targets to assure that business exceeds Orders / Sales / CM targets
- P&L Management of Turkey and Africa Region
- Manage teams which is placed in Turkey, Algeria, Morocco, Tunisia and Johannesburg
- Meet or exceed operational requirements: forecasting, analytical reporting, People Reviews, operating reviews, and cost
- Build influential relationships with panel builders, resellers, oems, contractors and end users at all levels and develop strategies to win profitable business from those customers
- Be able to build deep and meaningful customer relationships
- Develop and execute customer and segment strategies
- Integrate information, resources, and activities within the region
- Responsible for customer satisfaction, evaluation, plans, and follow through
- Demonstrate commercial and technical expertise of GE and take actions on project offices
- Drive strategy and growth initiatives within the segment and region
Country Manager
General Electric Company
07.2015 - 06.2016
- Execute on assigned operating plan and targets to assure that business exceeds Orders / Sales / CM targets
- P&L Management of Turkey
- Meet or exceed operational requirements: forecasting, analytical reporting, People Reviews, operating reviews, and cost
- Build influential relationships with panel builders, resellers, oems, contractors and end users at all levels and develop strategies to win profitable business from those customers
- Be able to build deep and meaningful customer relationships
- Develop and execute customer and segment strategies
- Integrate information, resources, and activities within the region
- Be responsible for customer satisfaction, evaluation, plans, and follow through
- Demonstrate commercial and technical expertise of GE and take actions on project offices
- Drive strategy and growth initiatives within the segment and region
- Direct, build, develop, mentor the sales team to identify and develop opportunities
Distribution Sales & Channel Manager
General Electric Company
02.2011 - 07.2015
Distribution Channel Leader
Schneider Electric
10.2008 - 02.2011
Sector Sales Consultant/Hospitals
Schneider Electric
01.2008 - 10.2008
Distribution Channel Responsible
Schneider Electric
03.2006 - 01.2008
Sales Engineer
Emta Electric
02.2004 - 03.2006
Education
KOCAELI UNIVERSTY - Electrical Engineering
KOCAELI UNIVERSTY
01-2002
KABATAS ERKEK HIGH SCHOOL -
KABATAS ERKEK HIGH SCHOOL
01-1998
Skills
- Organizational leadership
- Productivity performance
- Operational leadership
- Profit & loss
- Corporate leadership
- Risk assessments
- New market penetration
- Market strategies
- Company leadership
- Business development
- Customer-oriented
Hobbies
Playing Drums, Basketball, Reading, Travelling
Languages
English
Turkish
Timeline
Commercial Leader
Schneider Electric
01.2022 - Current
Channel Development Director
Schneider Electric
08.2019 - 01.2022
Executive Officer
Panasonic Electric Works
04.2018 - 08.2019
Regional Director
General Electric Company
06.2016 - 04.2018
Country Manager
General Electric Company
07.2015 - 06.2016
Distribution Sales & Channel Manager
General Electric Company
02.2011 - 07.2015
Distribution Channel Leader
Schneider Electric
10.2008 - 02.2011
Sector Sales Consultant/Hospitals
Schneider Electric
01.2008 - 10.2008
Distribution Channel Responsible
Schneider Electric
03.2006 - 01.2008
Sales Engineer
Emta Electric
02.2004 - 03.2006
KOCAELI UNIVERSTY - Electrical Engineering
KOCAELI UNIVERSTY
KABATAS ERKEK HIGH SCHOOL -
KABATAS ERKEK HIGH SCHOOL
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