Taz Makeleni

The purpose of the role is to develop and execute compelling marketing
communications strategies and position Food Crowd to be a market leader in
a highly competitive eCommerce environment.

Key Responsibilities:
• Generated Google analytics and web reports detailing campaign
performance, customer engagement, and engagement trends.
• Utilized knowledge of online strategies such as search engine marketing,
product listings, affiliate, and social media marketing.
• Leveraged data insights from surveys, previous campaigns, and market
research to develop targeted marketing initiatives.
• Boosted brand awareness and generated leads while managing internal
and external integrated marketing campaigns.
• Managed marketing budget and associated P&L to develop and execute
marketing strategies.

• Identify, prioritize and secure new business opportunities across the GCC.
• Successfully achieve our predefined sales objectives, and maintain sales forecast in an accurate and thorough manner.
• Create persuasive sales presentations using market trends and case studies.
• Determined and monitored sales focus, territory and revenue quotas for sales team.
• Identified effectiveness and impact of marketing initiatives through tracking and analysis.
• Contributed to industry events and trade shows to showcase products and gather industry intelligence.

• Meet and exceed sales target of 14 million rand for traditional, digital and experiential media executions.
• Monitor and report on market and competitor activities.
• Maintain new and existing relationships with media agencies and marketing departments.
• Securing new business and working with both brands and agencies.
• Creative business development, create and execute advertising campaigns with creative agencies and clients.
• Reporting, budget management, monitoring, and evaluation of sales campaigns.