Tejaswini Alkute
Head- Key Accounts & Partnerships
Dubai
Summary
Experienced Key Account & Partnerships Manager with 7 years managing global clients across sports and corporate sectors, including Parimatch, Bacardi, HP, and MBP. Strong track record of delivering sponsorships and brand campaigns while working with top stakeholders like the German Football Association, ISL, and AIFF.
Overview
8
8
years of professional experience
3
3
Certifications
Work History
Head – Key Accounts & Brand Solutions
Fuel Sports Marketing
Dubai
03.2024 - Current
- Lead account management and strategic partnership execution for international clients, primarily Parimatch, a leading sports betting brand, across India and the Middle East.
- Oversaw planning, acquisition and delivery of sports sponsorship campaigns, including high-impact deals with Sunrisers Eastern Cape, Indian Super League, Sunburn, athlete partnerships and many more.
- Acted as the main point of contact for clients, ensuring rights delivery, performance reporting, and ongoing stakeholder communication.
- Coordinated with rights holders, event partners, and vendors to implement brand activations, hospitality experiences, and digital campaigns across marquee events.
- Supported commercial negotiations, contractual rights execution, and custom sponsor reporting, ensuring measurable ROI and client satisfaction.
- Managed multiple campaigns simultaneously in a high-paced, client-facing environment with a focus on India & Middle East sponsorship expansion.
Manager – Projects & Products
NODWIN Gaming
Gurugram
08.2022 - 01.2024
- Led key accounts for top tier clients such as Bacardi, HP, Coca-Cola, and more—aligning campaign strategy with brand objectives.
- Delivered Bacardi NH7 Weekender, exceeding KPIs by 250%+ across ATL, BTL, and digital with 96M+ impressions.
- Managed internal teams and external agencies to deliver events, activations, and branded experiences.
- Worked directly with CXOs to build project plans and pitches.
Manager – Key Accounts & Projects
Singh Sports Ventures
Gurugram
02.2021 - 07.2022
- Drove market entry and account servicing for MBP School of Coaches, Spain, leading to 200% client growth.
- Built a 6000+ strong football coach community through B2C and affiliate strategies.
- Managed outreach, lead generation, and sales pipeline with direct engagement of 300+ stakeholders.
Market Research & Strategy Consultant
Indo-German Chamber of Commerce
Mumbai
06.2020 - 12.2020
- Developed and delivered a strategic sports market entry plan for the German Football Association (DFB).
- Authored a research paper on the Indian football ecosystem and worked directly with European stakeholders on building sponsorship potential and positioning strategy.
Project Manager
Khelo India Youth Games 2020
Pune
12.2018 - 02.2019
- Managed recruitment and deployment of 1,200+ volunteers across India’s largest youth sports event.
- Built SOPs and coordinated with SAI, federations, and institutes for efficient delivery.
Marketing Associate
FC Pune City
Pune
10.2017 - 12.2018
- Supported sponsorship activation, fan engagement, events, and grassroots outreach in a professional football league setting.
- Contributed to ATL/BTL campaigns and matchday operations, strengthening relationships with fans and partners.
Education
PGP in Sports Marketing & Management - Business Management
Global Institute of Sports Business (Affiliated To
Mumbai, India 04.2001 -
BBA - International Business
MAEER’s MITSOM College
Pune, India 04.2001 -
Skills
Account & Partnership Management
Client Servicing Stakeholder Communication Contractual Rights Fulfilment Cross-functional Coordination CRM & Client Reporting
Sponsorship Strategy & Activation
Sponsorship Rights Delivery Hospitality Planning & Execution Brand Integration Sports & Entertainment Marketing Sponsor ROI Reporting
Project & Event Management
End-to-End Campaign Management Timeline & Budget Oversight Vendor & Agency Management On-Ground Operations Event Planning
Marketing & Communications
ATL, BTL, TTL Campaigns Integrated Marketing Strategy Digital Campaign Execution Consumer Engagement Brand Positioning
Sports Industry Expertise
Football Ecosystem (India, Europe, Middle East) Sports IP Development Athlete Marketing Fan Engagement
Technical Proficiency
MS PowerPoint, Word, Excel & Outlook Project Management Tools (Asana, Trello, Monday) Google Workspace Basic Canva & Keynote
Certification
Google Project Management Certification
Timeline
MICA Brand Communication Management
12-2024
Google Digital Marketing & E-commerce Certificate
06-2024
Head – Key Accounts & Brand Solutions
Fuel Sports Marketing
03.2024 - Current
Google Project Management Certification
10-2023
Manager – Projects & Products
NODWIN Gaming
08.2022 - 01.2024
Manager – Key Accounts & Projects
Singh Sports Ventures
02.2021 - 07.2022
Market Research & Strategy Consultant
Indo-German Chamber of Commerce
06.2020 - 12.2020
Project Manager
Khelo India Youth Games 2020
12.2018 - 02.2019
Marketing Associate
FC Pune City
10.2017 - 12.2018
PGP in Sports Marketing & Management - Business Management
Global Institute of Sports Business (Affiliated To
04.2001 -
BBA - International Business
MAEER’s MITSOM College
04.2001 -
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