Terri Matope
Dubai
Summary
Seasoned Strategy Manager with many years' experience driving business development initiatives. Expertise in developing sales plans and incentives programs. Seeking to leverage background to take next career step with a respected organization that values hard work, talent and proven track record of success in executing effective strategies to grow sales, increase market share, and enhance performance.
Overview
9
9
years of professional experience
Work History
Growth Strategy Consultant
Embark
09.2024 - Current
- Consult businesses on CRM, automation, and AI-driven marketing to drive growth.
- Identify, engage, and convert potential clients across various industries.
- Analyze business workflows to provide tailored automation strategies that boost revenue and efficiency.
- Present and implement solutions to enhance customer engagement, streamline operations, and increase conversions.
- Manage a strong sales pipeline with consistent follow-ups and deal closures.
- Stay updated on industry trends and competitor offerings to position Embark+ effectively.
Head of Business Strategy & Growth
Purrple Orryx Events
Dubai
03.2024 - 02.2025
- Responsible for driving our growth and expanding our market presence
- I led the strategic planning and execution of business development initiatives, foster long-term client relationships, and ensure the continued success and expansion of the business in the event management industry
- Key Responsibilities:
- Strategic Growth - develop and implement business development strategies to drive revenue growth and market expansion
- Client Relationship Management - build and maintain strong relationships with existing and prospective clients, ensuring high levels of satisfaction and repeat business
- Market Analysis - conduct market research to identify new opportunities, trends, and competitive landscape to inform strategic decisions
- Proposal Development - oversee the preparation and presentation of proposals and pitches to secure new business opportunities
- Collaboration - work closely with the Managing Director and Creative Director to align business development strategies with the company's vision and goals
- Team Leadership - lead and mentor the business development team, fostering a collaborative and high-performance environment
- Performance Tracking - monitor and analyze key performance indicators to measure the success of business development initiatives and make data-driven adjustments as needed
Senior Business Strategy Manager B2B
TBD Media Group
Dubai
04.2023 - 03.2024
- Leading film, audio, television and music production by securing investor financing, collaborating with the director, creating a distribution deal with a studio, and organizing marketing campaigns to promote the production
- To oversee Campaign Planning, coordinating the Marketing, Press, Media Planning and Creative teams so that all key campaigns deliver against the objectives
- Working closely with interviewees & participants to define the creative vision for each film
- Identifying and pursuing opportunities to extend brand and audience reach for campaigns
- Securing commercial deals in the region of AED 700,000 - 800,000 per month
- Total individual quarterly revenue in the region of AED 2,100,000 - 2,500,000
Head of Sales
Enhance Fitness
12.2018 - 04.2023
- Responsible for leading and executing the sales strategy to drive revenue growth and market expansion
- Overseeing a team of sales executives, guiding them in achieving individual and collective sales targets while ensuring exceptional customer service and satisfaction
- Pivotal in shaping the company's growth trajectory and maintaining its position as a market leader
- - Facilitating the ongoing training of our salespeople
- - Set clear sales targets, KPIs, and metrics to track progress and ensure alignment with organizational goals
- - Lead by example in prospecting, pitching, and closing high-value client accounts, leveraging my network and industry expertise
- - Creating the sales funnel through Salesforce and optimize efficiency and effectiveness of the team
- - Own recruiting, objectives setting, coaching and performance monitoring of sales representatives
- - Present sales, revenue and expenses reports and realistic forecasts to the management team
- - Identify emerging markets and market shifts while being fully aware of new products and competition status
- - Accountable for the successful achievement of the organizations monthly sales
- (since installed have significantly increased the overall revenue brought in)
- - Managing all aspects of running an efficient sales team, including supervising, coaching and setting individual sales targets for up to 12 sales executives
- - Continue to lead on sales calls with the assigned leads myself and explore new methods of lead generation for the business
- - Tracking and sharing with management sales goals and reporting results on a daily, weekly and monthly basis
- - Supervising that the sales funnel is being adhered to and updated daily in Salesforce by all sales executives
- - Recruit, onboard, and train a high-performing team of sales executives, fostering a culture of excellence, accountability, and continuous improvement
- - Work closely with cross-functional teams to ensure seamless execution and delivery to clients
Sales & Client Management Specialist
Enhance Fitness
Dubai
06.2018 - 03.2021
- - Creating the sales process for Enhance Fitness from the ground up
- - Achieve and exceed monthly session target and closing set number of new leads per week
- - Upsell and renew packages for existing clients in a timely manner to maintain client retention
- - Performing all basic system transactions pertaining to billing and contracts
- - Developing and maintaining relationships with current clients on a name to name basis
- - Notifying Head of Sales of any clients' complaints or grievances and assisting in appropriate response
- - Being knowledgeable of all products and programs and building value
- - Being responsive to member feedback and complaints and working towards timely resolution
- - Consistently looking for opportunities to gain new clients and elevate service levels
- - Actively build a network of contacts through prospecting and referrals
- - Utilize owned media such as Instagram and Facebook to drive new leads
- - Develop the B2B and DTC sales strategies with the Head of Sales for each month
- - Conduct market research and identify new commercial partnership opportunities
- - Schedule meetings with potential partnership opportunities and prepare necessary pitch decks ahead of the meeting
- - Follow up after each meeting with meeting minutes, next steps and an action plan to close on target
- - Prepare daily, weekly and monthly reports
- - Work closely with Head of Trainers to identify trainers with gaps in schedules and match them with new client prospects
- - Work closely with Head of Marketing to build relevant strategies to drive new leads to the sales team
Sales Account Manager (Advertising)
Zomato
Dubai
01.2018 - 06.2018
- - Help restaurants market themselves better by selling advertising space to them on Zomato
- - Effectively search prospective clients and generate sales leads
- Leads could range from take-away joints to 5 Star properties
- - Advise clients on relevant and impactful marketing communication to be displayed on their advertising space on Zomato
- Amplify the impact of marketing campaigns by distributing Zomato's marketing merchandise to restaurants for display
- - Prepare result reports for advertising campaigns and interpret them for clients
- Also, suggest measures to improve the effectiveness of the marketing campaign
- - Manage end-to-end client relationship including pitching, negotiation, contracting, billing / invoicing, payment collection, graphic design support (with the help of the Graphics Team), campaign activations, result tracking and troubleshooting
- - Manage critical client accounts which have higher degree of complexity in terms of client servicing
Sales Account Executive
City Card FZ LLC
Dubai
11.2015 - 04.2018
- - Worked with attractions to get buy one get one free by contacting and meeting with new potential business partners
- - Maintaining and identifying new sales leads, pitching City Card and how it would benefit their business such as Majid Al Futtaim and MERAS group
- - Maintaining fruitful relationships with existing customers by following up clients continuously and responding to client enquiries
- - As well as making and negotiating agreements that benefited the company and the partners
Education
Bachelor of Arts - Tourism Management And Marketing
Middlesex University
London08-2015
Skills
- CRM management
- Automation strategy
- Market analysis
- Sales forecasting
- Proposal development
- Data-driven decision making
- Client relationship management
- Team leadership
- Strategic planning
- Relationship building
- Problem solving
- Stakeholder management
- Innovation strategy
- Customer experience
Affiliations
- Enjoy playing padel
- Avid football supporter "You'll Never Walk Alone"
- Gym goer & runner on occasion
References
References available upon request.
Timeline
Growth Strategy Consultant
Embark
09.2024 - Current
Head of Business Strategy & Growth
Purrple Orryx Events
03.2024 - 02.2025
Senior Business Strategy Manager B2B
TBD Media Group
04.2023 - 03.2024
Head of Sales
Enhance Fitness
12.2018 - 04.2023
Sales & Client Management Specialist
Enhance Fitness
06.2018 - 03.2021
Sales Account Manager (Advertising)
Zomato
01.2018 - 06.2018
Sales Account Executive
City Card FZ LLC
11.2015 - 04.2018
Bachelor of Arts - Tourism Management And Marketing
Middlesex University
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