Summary
Overview
Work History
Timeline
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Tharakeswara Reddy

Delivery Lead
Dubai,DU

Summary

Results-driven Business Analyst with over 5 years of experience in the retail industry, specializing in loyalty programs, CRM, and data analytics. Proven track record in enhancing customer engagement, driving API integrations, and delivering innovative solutions. Adept at collaborating with cross-functional teams to implement strategic initiatives and improve overall customer experience.

Overview

6
6
years of professional experience

Work History

Business Analyst

Alshaya Group
08.2018 - Current
  • AURA 2.0 mobile app
  • Played a critical role in the tech team by decoupling the UI from the backend, resulting in an enhanced user experience and faster feature releases
  • Led technical initiatives for the loyalty engine, driving changes through impact and feasibility assessments, integrations, API customization, and enhancements
  • Delivered technical solutions and refined the data model to cater to the UI on the offer and reward customizations
  • Played a critical role in the Agile Release Train (ART), collaborating with the project management team, product team, UI/UX designers, development team, and QA
  • Offered technical resolutions and walkthroughs to defer blockers and ahering to the timelines.

AURA Loyalty
  • As the technical product ownership of vendor hosted loyalty service
  • Collaborated with the product team and delivered the evolving loyalty features complying to a microservice architecture
  • Features include personalized offers and rewards, multi-use and multi-brand coupons, mission based offers, Lottery
  • Empowered customizations on the impacted APIs by exhaustively capturing the relevant attributes
  • Materialized the Organizational vision of omni channel loyalty by driving cross-platform integrations
  • Customer Experience platform
  • Showcased expertise on the customer experience platform by designing events payloads and profile data optimizations
  • Drove integrations with mobile app, Ecomm channels and multiple loyalty platforms
  • Built a cross platform customer activity view empoering automation and personalization of customer coummications
  • AURA Mobile Project
  • Led the technical solutioning and delivery of a loyalty-branded mobile service
  • Feasibility assessment of the UI/UX journeys of
  • Optimized customer data and API customizations, integrating with mobile app, data, and finance reporting
  • Supported UAT, SIT, and pre-Prod testing phases to ensure seamless implementation
  • Digital Wallet Integration
  • Delivered integration of loyalty with a wallet feature on a decoupled architecture, collaborating with product and project management teams
  • Mapped data to enable POS, data, and finance integrations, ensuring alignment with the product vision
  • Employee Discount Digitization
  • Presented a detailed solution to digitize the company's employee discount program during a hackathon
  • Integrated employee discounts with loyalty profiles, enhancing the onboarding process and digitizing the journey
  • Skills
  • CRM and Loyalty Program Management
  • Consumer Insights and Data Analysis
  • API Integration and Customization
  • Strategic Planning and Execution
  • Agile Methodology and Project Management
  • Technical Support and Troubleshooting
  • Team Leadership and People Development
  • Budget Management and Control
  • Education
  • BTech
  • Computer Science and Engineering

Indian Institute of
01.2018
  • Projects and Achievements
  • Successfully led the revamp of the AURA 2.0 loyalty mobile app, increasing user engagement by [XX]%
  • Implemented multi-use and mission-based offers, enhancing customer satisfaction and loyalty
  • Designed real-time behavior communications using Bloomreach, improving customer interaction by [XX]%
  • Presented a winning solution at a company hackathon to digitize the employee discount program.

Timeline

Business Analyst

Alshaya Group
08.2018 - Current

Indian Institute of
01.2018

AURA Loyalty

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Tharakeswara ReddyDelivery Lead