Timothy Booysen

Responsibilities as Senior UX Designer

• Collaborate closely with cross-functional teams, including product managers, engineers, marketers, and executives, to understand requirements, advocate for user needs, and champion UX design principles throughout the product development lifecycle.
• Drive continuous improvement in UX design processes, methodologies, and tools, staying abreast of industry trends and emerging technologies to innovate and enhance the user experience.
• I Oversaw the planning, execution, and delivery of UX design projects, effectively managing resources and timelines to ensure successful outcomes while maintaining a high level of quality and user satisfaction.
• I helped craft a clear vision for UX design in the organization, linking design goals with business aims and ensuring consistency across products and platforms.
• I guide and uplift a team of UX designers, creating a collaborative vibe where we support each other. I help set project priorities, aid in career growth, and assess performance.

Responsibilities as Senior Graphic Designer

• Expert in Omni-channel Design: I've crafted striking designs for both digital and print mediums, spanning online and offline channels. My knack lies in seamlessly adapting design concepts across platforms to keep the brand consistent and elevate user experience.
• Master of Creative Tools: I'm highly skilled and experienced in using a variety of creative tools and software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.), to bring creative ideas to fruition efficiently and effectively.
• Creator of Design Systems and Templates: I've led the development and implementation of design systems and templates, streamlining workflows and promoting collaboration among cross-functional teams. By standardising assets, I've ensured consistency and efficiency in our design processes.
• Comprehensive Project Support: I've been there every step of the way, from conceptualisation to final delivery. Working closely with stakeholders, I've grasped project requirements, goals, and timelines, ensuring the timely and budget-friendly completion of all design projects.
• Effective Cross-functional Collaboration: Acting as a vital link between design and other departments, I've nurtured strong relationships and open communication channels. My insights and creative solutions have contributed to various business functions and initiatives, aligning design efforts with broader organisational objectives.

• Liaise with Design Teams in China & KSA for better user interface specific to the market and collaborate between teams creating consistent quick turnaround high return assets
• Conduct user research on competitors and positioning of brand within the GCC. analyzing feedback to create better user experiences and designs, communicating effectively across all marketable channels
• Used skills in Illustrator and Photoshop and After Effects to create unique images and layouts. Effectively communicating brand offers and the APP and social platforms.
• Created quality, high-res digital image files for use in digital and traditional printing methods.
• Mastered Adobe Creative Suite and Photoshop Illustrator to support design work and image editing needs.
• Managed lifecycle design phases, from initial client brainstorms to timely project completion.

• Oversaw design development from concept to completion, including branding graphics, print design and marketing collateral.
• Design and create landing pages and banner artwork for UAE and KSA.
• Manage CRM platform Responsys by creating customer journeys and sending out weekly newsletters.
• Understanding HTML and CSS code creating custom landing pages and newsletters
• Designed Social Media assets that are engaging, elevating the brand

Responsibilities as Graphic Designer:

• Design of layouts, illustrations and typography adhering to strict brand guidelines
• Work closely with various print companies and publications managing to stay within budget and ensure artwork is delivered on time.
• Liaise with brand managers conceptualizing new promotional material
• Awareness of current trends in the same field by conducting the necessary research
• Take Photographs and editing for print and digital media
• Built and maintained digital photo archives and graphics files for department.
• Demonstrate expertise across Adobe Creative Suite as well as CorelDraw & Google Sketch

Responsibilities as Visual Merchandiser:

• Consult with area managers regarding window displays and the implementation there of
• Liaise with brands regarding promotions visual elements for in-store merchandising
• Manage projects and campaigns from start to end ensuring all artwork and assets reach stores on time and with clear guidance on how to implement
• Develop merchandising manual with all store types, guides and standardising collateral for ease of training and help streamline print orders. Giving more control to store managers, and reducing production time by cutting out multiple design requests.
• Design furniture which could be used in multiple stores reducing custom designs and cost.
• Mock up artwork in Photoshop and illustrator and Google SketchUp
• Filing and maintain records of campaigns for trend analysis

• Clean up presentations for consultant firms
• Work in a team to produce stunning slides that are consistent and complete according to client corporate identity and Brand Guidelines
• Create and standardize PowerPoint master templates to achieve cohesive brand identity, enabling consistency, streamlining processes and boosting productivity.
• Creatively interpreted client briefs to develop and produce unique, engaging design packages.
• Met client's tight deadlines through excellent workload planning and prioritisation.