Summary
Overview
Work history
Education
Skills
Websites
Certification
Timeline
Generic

Tintu Varghese

Dublin,Ireland

Summary

Customer-focused data management analyst expertise in CRM, reporting, and application support with over 10 years of extensive IT experience in leveraging business analysis, data management and process optimization to drive impactful results. Proven expertise in utilizing tools such as Python, Salesforce, SQL, Oracle BI and Power BI to enhance data integrity and inform strategic decision-making. Passionate about developing innovative solutions and fostering collaboration across cross-functional teams to achieve business objectives.

Overview

15
15
years of professional experience
4031
4031
years of post-secondary education
1
1
Certification

Work history

Senior Data Analyst (CRM Analytics & Reporting) • Full-time

Al Habtoor Motors LLC – Mitsubishi Motors UAE
Dubai
09.2022 - 10.2024
  • Led requirement-gathering sessions to translate complex business needs into clear, actionable technical documentation.
  • Collaborated on the development of automated reporting dashboards leveraging SAP S4HANA and SAP Marketing Cloud data via Python, SQL, and Power BI, enhancing business insights and decision-making.
  • Implemented a scalable ETL framework to process sales and aftersales data into Genesys Cloud CRM, enabling advanced campaign segmentation and CRM and Campaign performance tracking.
  • Designed and managed targeted multi-channel Marketing campaigns in SAP and Genesys Cloud to ensure timely acknowledgment of leads captured from various social media platforms and enabled CRM teams to maximize conversions by introducing tailored offers and streamlining opportunity handed over to showrooms, service center departments.
  • Automated cross-departmental reporting pipelines, reducing manual workload by 20% and delivering high-accuracy, scheduled reports to marketing, sales, and IT leadership.
  • Played a pivotal role in transitioning from Vocalcom to Genesys Cloud by redefining campaign logic, optimizing lead routing, and enhancing conversion metrics visibility.
  • Delivered actionable insights through dashboard creation, driving a 15% increase in customer retention via optimized segmentation and customer experience strategies.
  • Automated the end-to-end processing and calculation of CSAT and NPS surveys using Python, integrated with the Qualtrics system.
  • Launched data-driven marketing and customer satisfaction initiatives that contributed to a 20% increase in customer loyalty and supported strategic CRM growth.
  • Automated reporting on lead generation and conversion metrics for marketing campaigns, tracking leads, opportunities won and lost, and conducting outreach to lost customers to uncover reasons for churn. Additionally, developed customer lifetime value (CLV) reports to inform strategic decision-making.

Information Architect / Business Data Analyst

Dubai Holdings Group
Dubai
11.2021 - 05.2022
  • Managed process, and decision-making framework for the management of data (PII) and Application High-Level Architecture for Data Protection project development teams and business users.
  • Worked closely with the Technical and Data Protection teams to track personally identifiable information in various IT applications/APIs
  • Contributed to the GDPR aligned Salesforce CRM implementation project, collaborating with cross-functional teams to migrate legacy customer data and map service workflows to Salesforce modules.
  • Participated in requirements gathering workshops with stakeholders to align business needs with Salesforce capabilities.

Business Support Analyst

Mecton International Foods Co. LLC
Dubai
06.2015 - 10.2021
  • Acted as the liaison among product, IT, and sales teams to understand the customer demands to prepare new features
  • Identified and analyzed systems requirements and defined project scope
  • Contributed to project planning sessions with stakeholders and technical managers
  • Tracked and interpreted customer sales figures, and data using SQL, and MS Excels to Report custom behavior

Lead QA & Associate Business Analyst

Botree Software International Pvt. Ltd
Chennai
10.2009 - 01.2015
  • UAT conducted with the cross-functional business teams to ensure the DMS system was aligned with the vision of the business users.
  • Experience in B2B, B2C, and e-commerce portals web application developments Analyzed user requirements, performed impact analysis, and generated system requirements documents.
  • Functional testing on each component of Applications
  • Educated stakeholders on data protection tactics to reduce breaches
  • Improved service-user experiences through effective communication and efficient, accurate issue resolution.

Education

MBA - Information Systems Management

Jaipur National University
India
07.2021

Bachelor of Science - Electronics And Communication Engineering

Anna University
Chennai, India
09.2010

Skills

  • Data Analytics & Visualization: Power BI, DAX, Data Collection, Cleaning, and Transformation, Data Visualization Techniques

    Databases & Querying: SQL (MSSQL, MySQL), Pivot Queries, MS Access, Advanced SQL Queries

    Programming & Tools: Python (Pandas, Jupyter Notebook), MS Office Suite (Excel, PowerPoint, Word)

    Business Analysis & Requirements: Requirement Gathering & Documentation, Applications UAT, SWOT Analysis

    Project & Framework Knowledge: PMP Training (PMI & Great Learning), CBAP Training, TOGAF Online Training, ITIL V4 (Knowledge Academy)

    Professional Skills: Effective Communication, Problem Solving, Critical & Analytical Thinking, Teamwork, Planning & Work Organization

Websites

Certification

  • CBAP – Business Analysis (Basic Training)
  • TOGAF – Enterprise Architecture (Online Training)
  • PMP – Project Management (PMI & Great Learning)
  • ITIL V4 – Service Management (Knowledge Academy)

Timeline

Senior Data Analyst (CRM Analytics & Reporting) • Full-time

Al Habtoor Motors LLC – Mitsubishi Motors UAE
09.2022 - 10.2024

Information Architect / Business Data Analyst

Dubai Holdings Group
11.2021 - 05.2022

Business Support Analyst

Mecton International Foods Co. LLC
06.2015 - 10.2021

Lead QA & Associate Business Analyst

Botree Software International Pvt. Ltd
10.2009 - 01.2015

MBA - Information Systems Management

Jaipur National University

Bachelor of Science - Electronics And Communication Engineering

Anna University

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