Business Analyst


Results-driven Business Development & Category Manager with 15 years of experience in the FMCG industry, specializing in perfumes and cosmetics. Proven track record in procurement, sales, brand development, and market expansion. Successfully led teams, managed key client relationships, and executed category strategies that resulted in consistent revenue growth. Adept at market analysis, stock optimization, supplier negotiations, and strategic business planning. Hands-on experience in scaling up product portfolios, launching new brands, and achieving annual targets of AED 45-50 million.
Category Management & Procurement
Brand Development & Market Expansion
Sales & Business Development
Key Account Management & Client Relationship
Inventory Management
New Product Development
Vendor Negotiation & Supplier Management
Customer Relationship Management
Team Leadership
🏆 Achieved an annual sales target of $45-$50 million in perfumes and cosmetics.
🏆 Reduced ageing stock by implementing strategic procurement and clearance plans.
🏆 Developed and launched new brands, leading to increased market share.
🏆 Negotiated better supplier deals, reducing procurement costs and improving margins.
🏆 Trained and mentored a high-performing sales team, enhancing productivity and client engagement.
Business Analyst
MS Office
AI Tools
Microsoft Certified, Dynamics 365 for Sales Functional Consultant Associate - Microsoft.
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