Business Analyst
Taheri Kothari
Business Development Manager / Category Manager
DUBAI
Summary
Results-driven Business Development & Category Manager with 15 years of experience in the FMCG industry, specializing in perfumes and cosmetics. Proven track record in procurement, sales, brand development, and market expansion. Successfully led teams, managed key client relationships, and executed category strategies that resulted in consistent revenue growth. Adept at market analysis, stock optimization, supplier negotiations, and strategic business planning. Hands-on experience in scaling up product portfolios, launching new brands, and achieving annual targets of AED 45-50 million.
Overview
17
17
years of professional experience
4
4
Languages
1
1
Certificate
Work History
Business Development /Business Development Manager /Category Sales Manager
Fakhruddin General Trading | Dubai, UAE
02.2021 - Current
- Spearheaded category management strategies for perfumes and cosmetics, optimizing product performance and sales.
- Managed procurement for 5,000+ SKUs, ensuring product availability and supplier efficiency.
- Developed new products in the perfume and cosmetics category, from concept to market launch.
- Led market expansion initiatives, identifying new business opportunities and increasing market penetration.
- Built strong relationships with key suppliers and distributors, negotiating cost-effective deals.
- Conducted detailed market analysis, developing pricing strategies based on consumer demand and competition.
- Implemented stock aging analysis, reducing obsolete inventory and improving working capital.
- Collaborated with sales and marketing teams to drive promotions, seasonal offers, and product launches.
- Provided strategic business insights through regular performance evaluations and analytics reporting.
Sales Manager
Fakhruddin General Trading | Dubai, UAE
01.2019 - Current
- Developed and executed sales strategies that increased revenue and expanded market reach.
- Strengthened key client relationships, ensuring repeat business and customer retention.
- Conducted competitor analysis to refine pricing and promotional campaigns.
- Worked with cross-functional teams to ensure smooth product distribution and stock availability.
Assistant Sales Manager
Fakhruddin General Trading | Dubai, UAE
01.2016 - Current
- Assisted in sales operations and category development, analyzing performance trends.
- Implemented customer engagement strategies, improving satisfaction and retention rates.
- Designed and executed promotional campaigns to boost sales and brand visibility.
- Coordinated with logistics teams to optimize supply chain processes.
Purchase Coordinator
Fakhruddin General Trading | Dubai, UAE
02.2012 - Current
- Negotiated favorable terms with suppliers for better pricing, delivery schedules, and payment options, leading to significant cost savings.
- Managed purchase order process from initiation to completion, including obtaining quotes, preparing documentation, tracking deliveries, and resolving discrepancies.
- Managed procurement operations, sourcing high-quality products at competitive prices.
- Developed strong supplier relationships, ensuring consistent stock availability.
- Optimized inventory levels, reducing overstocking.
- Assisted in the development of new product categories, driving portfolio expansion.
Assistant Business Development Manager
Tata AIG Life Insurance Co. Ltd.
01.2009 - 12.2011
- Recruited and managed a network of Business Associates and Financial Advisors across Gujarat.
- Developed marketing strategies to enhance team productivity and sales performance.
- Conducted product training for sales teams and advisors.
- Led promotional campaigns, expanding the company’s client base.
Sales Representative
Reliance Money Ltd.
01.2008 - 12.2009
- Managed a network of six sub-brokers in the Ahmedabad region.
- Developed sales strategies for credit cards and personal loans.
- Conducted corporate presentations and marketing campaigns to drive customer engagement.
- Provided financial consultation and resolved customer queries.
Education
MBA - Marketing Management
Indian School of Business Management
AHMEDABAD 04.2001 -
Skills
Category Management & Procurement
Accomplishments
🏆 Achieved an annual sales target of $45-$50 million in perfumes and cosmetics.
🏆 Reduced ageing stock by implementing strategic procurement and clearance plans.
🏆 Developed and launched new brands, leading to increased market share.
🏆 Negotiated better supplier deals, reducing procurement costs and improving margins.
🏆 Trained and mentored a high-performing sales team, enhancing productivity and client engagement.
Software
MS Office
AI Tools
Certification
Microsoft Certified, Dynamics 365 for Sales Functional Consultant Associate - Microsoft.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
On-SiteImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programsHealthcare benefitsPaid time offTeam Building / Company RetreatsQuote
I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.
John Cage
Languages
English
Hindi
Gujarati
Arabic
Interests
Music
Adventure
Sports
Timeline
Business Development /Business Development Manager /Category Sales Manager
Fakhruddin General Trading | Dubai, UAE
02.2021 - Current
Sales Manager
Fakhruddin General Trading | Dubai, UAE
01.2019 - Current
Assistant Sales Manager
Fakhruddin General Trading | Dubai, UAE
01.2016 - Current
Purchase Coordinator
Fakhruddin General Trading | Dubai, UAE
02.2012 - Current
Assistant Business Development Manager
Tata AIG Life Insurance Co. Ltd.
01.2009 - 12.2011
Sales Representative
Reliance Money Ltd.
01.2008 - 12.2009
MBA - Marketing Management
Indian School of Business Management
04.2001 -
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