Tofiq Ahmed
Dubai,United Arab Emirates
The way to get started is to quit talking and begin doing.
Walt Disney
Summary
A result driven marketing and advertising professional knowledgeable about consumer preferences and patterns. Thorough in tracking market trends, competitor activities and consumer behaviour to create highly successful campaigns. Delivers results using data-driven approaches and multi-channel marketing expertise. Organises strategies for maximum impact with optimum timing, collateral and placements. Experienced across industries and channels
Overview
13
13
years of professional experience
1
1
Certification
Work History
Marketing Officer (Contract Job)
Aquaplex FZE
Sharjah, United Arab Emirates
03.2023 - 07.2023
- Liaised with designers and external agencies to define artwork and production specifications.
- Selected advertising sites and media channels ideal and compatible with brand.
- Collected and analysed data to provide direction to marketing managers for projects.
- Researched competitors and demographics to compare and assess best marketing techniques.
- Created compelling marketing copy for print and digital formats, highlighting key selling points to increase sales.
- Tracked marketing and sales performance and innovated strategies to gain favourable results.
Marketing Specialist
Al Sharifi Watches and Electronics WLL
Kuwait City, Kuwait
10.2015 - 03.2023
- Created digital and print collateral for distribution to potential clients and markets.
- Implemented strategies to engage and attract customers, increasing brand engagement and sales.
- Crafted and implemented plans and content for social media posts to reach different targets
- Mining on consumer data to develop insight and identify performance gap in product range, pricing, promotion and product distribution and deploy omni approach in reaching consumers
- Responsible to monitor digital marketing strategies by identifying key performance metrics, and providing analysis to marketing team to understand growth driver’s
- Worked within set financial constraints, keeping marketing expenses low.
Marketing Assistant
Bosch Middle East FZE
Dubai, United Arab Emirates
01.2015 - 07.2015
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals
- Supporting seniors in their strategy by providing sales data, market trends, forecasts and new product information
- Preparing marketing communication roadmap for upcoming products for Bosch and dealers
- Researching competitors by identifying and evaluating product, market share and price, maintain PLR
- Conducted market research to refine digital advertising campaigns.
- Only intern in the Bosch to attain training at Bosch head office in Stuttgart, Germany
Business Development Executive
UNICO Management Solutions Ltd
Udaipur, India
04.2010 - 12.2011
- Strategised with sales teams to prospect and qualify potential customers within assigned geographic territories.
- Developed and implemented value-adding strategies to increase product and service profitability.
- Forecasted sales and market trends to improve business strategy.
- Generated new leads through networking at industry conferences and events.
- Completed market research to map key segments and expand customer base.
- Designed marketing collateral to build brand reputation and customer engagement.
Education
Master of Business Administration - Marketing
03.2016
- Degree Classification: Merit
Bachelor of Business Administration - Business Management
11.2009
- Degree Classification: Honors
Skills
- Branding strategy
- Sales strategies
- Client relations
- Digital marketing
- Event coordination
- Marketing and advertising
- Business communications
- Analytics and SEO
- Online and traditional marketing
- Campaign development experience
- Market research expertise
- Marketing strategy development
- Time management
Languages
English
Advanced
C1
Arabic
Intermediate
B1
Hindi
Advanced
C1
Certification
- Diploma Certificate in IT; Technologies Studied: SQL, V.B. Net C#, Microsoft Office Tools; Institute: NIIT (National Indian Institute of Technology)
Additional Information
- UAE Visit Visa- Valid Until 20th October 2023
- Kuwait Residence (Work Permit)- Valid Until 27 July 2025
Timeline
Marketing Officer (Contract Job) - Aquaplex FZE
03.2023 - 07.2023
Marketing Specialist - Al Sharifi Watches and Electronics WLL
10.2015 - 03.2023
Marketing Assistant - Bosch Middle East FZE
01.2015 - 07.2015
Business Development Executive - UNICO Management Solutions Ltd
04.2010 - 12.2011
Middlesex University - Master of Business Administration, Marketing
University of Hertfordshire - Bachelor of Business Administration, Business Management
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