Tofiq Ahmed
Dubai
Summary
Results-driven and successful brand associate and marketing enthusiast with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Al Sharifi Watches and Electronics WLL
04.2024 - Current
- Liaising with designers and external agencies to define artwork and production specifications.
- Selecting advertising sites and media channels ideal and compatible with brand.
- Collecting and analyzed data to provide direction to marketing managers for projects.
- Researching competitors and demographics to compare and assess best marketing techniques.
- Creating compelling marketing copy for print and digital formats, highlighting key selling points to increase sales.
- Tracking marketing and sales performance and innovated strategies to gain favorable results..
Brand Associate
Al Futtaim
08.2023 - Current
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Competitive pricing for retail, wholesale, corporate and duty free channels
- Merchandise planning, monitoring procurement and maintaining brand standards
- Monitoring weekly sales and stock allocations to all sales channels
- Promotional strategy planning to develop cost effective marketing campaigns for the UAE
- Ensuring visual merchandising standards to brands are maintained al all points of sale
- Efficient inventory management and improved markdown management
- Mentoring and training sales teams for better product knowledge which in turn improved sales performance
- Researched and identified new opportunities for product and brand development.
- Conducted research and analysis to determine brand positioning and messaging.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Marketing Specialist
Al Sharifi Watches & Electronics WLL(Retail)
10.2015 - 07.2023
- Created digital and print collateral for distribution to potential clients and markets.
- Implemented strategies to engage and attract customers, increasing brand engagement and sales.
- Crafted and implemented plans and content for social media posts to reach different targets
- Mining on consumer data to develop insight and identify performance gap in product range, pricing, promotion and product distribution and deploy omni approach in reaching consumers
- Responsible to monitor digital marketing strategies by identifying key performance metrics, and providing analysis to marketing team to understand growth driver's
Marketing Assistant
Bosch Middle East FZE
01.2015 - 07.2015
- Created digital and print collateral for distribution to potential clients and markets
- Implemented strategies to engage and attract customers, increasing brand engagement and sales.
- Crafted and implemented plans and content for social media posts to reach different targets
- Mining on consumer data to develop insight and identify performance gap in product range, pricing, promotion and product distribution and deploy omni approach in reaching consumers
- Responsible to monitor digital marketing strategies by identifying key performance metrics, and providing analysis to marketing team to understand growth driver's
Media Intern
MEC
04.2013 - 06.2013
- Collaborate with clients and the account team to understand the client's business objectives and advertising strategy.
- Effectively communicate with the creative agency team, clients and consumers to develop media strategies and campaigns.
- Identified target audiences and analyzed characteristics, behaviors and media habits.
- Determining the most suitable media mix given the nature of each client's business, budget and preferred advertising media
- Monitoring the performance of online and offline advertising campaigns and reporting the results to relevant stakeholders
Business Development Executive
UNICO Management Solutions Ltd
04.2010 - 12.2011
- Strategised with sales teams to prospect and qualify potential customers within assigned geographic territories.
- Developed and implemented value-adding strategies to increase product and service profitability.
- Forecasted sales and market trends to improve business strategy.
- Generated new leads through networking at industry conferences and events.
- Completed market research to map key segments and expand customer base.
- Designed marketing collateral to build brand reputation and customer engagement.
Education
Master of Business Administration - Marketing
Middlesex University
03.2016
Bachelor of Business Administration - Business Management
University of Hertfordshire
11.2009
Skills
- Brand Positioning
- Supply Chain Management
- Margin Monitoring
- Product Positioning
- Marketing Expertise
- Sales Strategy
- Market Analysis
- Brand Strategy
- Promotional Planning
- Sales Tracking
- Training Delivery
- Strategy Development
- Social Media Strategy
- Product Management
- Marketing Communications
- Partnership Development
- Budget Development
- Brand-Building Strategies
- Market Research
- Merchandising Strategy
- Sales Forecasting
Languages
English
Advanced
C1
Arabic
Intermediate
B1
Hindi
Advanced
C1
Certification
- Diploma Certificate in IT ; Technologies Studied: SQL, V.B. Net C#, Microsoft Office Tools; Institute: NIIT (National Indian Institute of Technology)
Additional Information
- UAE Work visa- Valid Until 16/10//2025
- Driving License- Valid Until 09/10/2025
Timeline
Marketing Specialist
Al Sharifi Watches and Electronics WLL
04.2024 - Current
Brand Associate
Al Futtaim
08.2023 - Current
Marketing Specialist
Al Sharifi Watches & Electronics WLL(Retail)
10.2015 - 07.2023
Marketing Assistant
Bosch Middle East FZE
01.2015 - 07.2015
Media Intern
MEC
04.2013 - 06.2013
Business Development Executive
UNICO Management Solutions Ltd
04.2010 - 12.2011
Bachelor of Business Administration - Business Management
University of Hertfordshire
Master of Business Administration - Marketing
Middlesex University
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