Tofiq Ahmed
Dubai
Summary
Knowledgeable merchandising professional who overcame retail challenges with impactful merchandising strategies that increases product visibility and customer engagement. Professional with proven track record of enhancing store aesthetics and driving customer engagement.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Visual Merchandiser
Al Sharifi Watches & Electronics WLL
04.2024 - 12.2025
- Created interior displays to promote products in alignment with corporate sales objectives.
- Streamlined layout of 12 stores in the country to maximize space utilization, resulting in better product visibility and accessibility.
- Conducted regular competitor analysis to stay informed of industry trends and adapt strategies accordingly.
- Gathered and analyzed data to assess customer preferences and trends in order to capitalize on current market conditions.
- Maintained consistent brand identity across multiple retail locations, ensuring a unified shopping experience for customers.
- Evaluated in-store analytics to refine merchandising tactics based on customer behavior and preferences.
- Oversaw budget allocation for all aspects of visual merchandising projects, delivering high-quality outcomes within financial constraints.
Visual Merchandiser
Al Futtaim Group
08.2023 - 04.2024
- Worked with store managers to implement new displays, promotions and store layout changes.
- Assisted with special event planning and execution, incorporating creative visual elements to enhance the overall atmosphere and support promotional objectives.
- Coordinated with marketing team to create cohesive in-store promotional materials for special events and sales campaigns such as national day, Eid, Dubai shopping festival
- Enhanced store sales by creating visually appealing and strategically placed product displays for Al Futtaim (The Watch House) all across the UAE
- Collaborated with management to develop seasonal merchandising strategies for optimal customer engagement.
- Analyzed sales data to identify trends and adjust visual merchandising plans accordingly, maximizing revenue potential.
- Implemented inventory control measures to reduce shrinkage rates while maintaining attractive product displays.
Visual Merchandiser
Al Sharifi Watches and Electronics WLL(Retail)
07.2019 - 07.2023
- Optimized product and display locations to generate maximum visual impact.
- Created interior displays to promote products in line with corporate sales objectives.
- Liaised with store owners and managers to optimize set up of visual merchandising campaigns.
- Determined selection of products and display items for collections and promotional events.
- Reviewed product performance on periodic basis to refine marketing and merchandising strategies.
- Monitored adherence to company standards for consistent visual merchandising practices.
- Designed display signage to captivate customers' attention and provide details for products and promotions.
Visual Merchandising Assistant
Al Sharifi Watches & Electronics WLL(Retail)
10.2015 - 06.2019
- Planned aesthetically pleasing displays to showcase company products and capture new sales.
- Promoted seasonal products and trends to promote movement of stock.
- Optimised product and display locations to generate maximum visual impact.
- Helped to increase in-store foot traffic by creating winning visual displays.
- Updated floor design for facility to make best use of sales space, enhancing product presentation.
- Produced post-campaign reports to analyse KPIs.
Marketing Assistant
Bosch Middle East FZE
01.2015 - 07.2015
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals
- Supporting seniors in their strategy by providing sales data, market trends, forecasts and new product information
- Preparing marketing communication roadmap for upcoming products for Bosch and dealers
- Researching competitors by identifying and evaluating product, market share and price, maintain PLR
- Conducted market research to refine digital advertising campaigns.
- Only intern in the Bosch to attain training at Bosch head office in Stuttgart, Germany
Business Development Executive
UNICO Management Solutions Ltd
04.2010 - 12.2011
- Strategized with sales teams to prospect and qualify potential customers within assigned geographic territories.
- Developed and implemented value-adding strategies to increase product and service profitability.
- Forecasted sales and market trends to improve business strategy.
- Generated new leads through networking at industry conferences and events.
- Completed market research to map key segments and expand customer base.
- Designed marketing collateral to build brand reputation and customer engagement.
Education
Master of Business Administration - Marketing
Middlesex University
Dubai, UAE03.2016
Bachelor of Business Administration - Business Management
University of Hertfordshire
Hatfield, UK11.2009
Skills
- Merchandising and display management
- Stocking and replenishing
- Overstock management
- Shop events and promotions
- Interior and exterior displays
- Promotions planning
- Corporate visual standards
- Brand alignment
- Merchandising budget management
- Maintaining stock levels
- Merchandise planning
- Trend identification
- Fashion industry awareness
- Visual displays
- In-store support
Languages
English
Advanced
C1
Arabic
Intermediate
B1
Hindi
Advanced
C1
Certification
- Diploma Certificate in IT ; Technologies Studied: SQL, V.B. Net C#, Microsoft Office Tools; Institute: NIIT (National Indian Institute of Technology)
Additional Information
- UAE Visit Visa- Valid Until 15th March 2025
- Kuwait Residence (Work Permit)- Valid Until 27 July 2025
Personal Information
Timeline
Visual Merchandiser
Al Sharifi Watches & Electronics WLL
04.2024 - 12.2025
Visual Merchandiser
Al Futtaim Group
08.2023 - 04.2024
Visual Merchandiser
Al Sharifi Watches and Electronics WLL(Retail)
07.2019 - 07.2023
Visual Merchandising Assistant
Al Sharifi Watches & Electronics WLL(Retail)
10.2015 - 06.2019
Marketing Assistant
Bosch Middle East FZE
01.2015 - 07.2015
Business Development Executive
UNICO Management Solutions Ltd
04.2010 - 12.2011
Master of Business Administration - Marketing
Middlesex University
Bachelor of Business Administration - Business Management
University of Hertfordshire
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