Trevor Towns

1. General Manager

• Currently, the General Manager in the UAE oversees operations for MiFitness, responsible for strategic leadership, financial performance, and overall business growth.
• In this role, I coordinate cross-functional teams, set targets, and ensure smooth delivery of services.

2. Marketing Manager

• As part of a senior leadership role, I spearhead marketing initiatives — defining brand positioning, managing campaigns, leveraging social channels, and engaging local audiences in Dubai.
• I integrate marketing strategy with business goals, driving customer acquisition and retention.

3. Operational Manager

• In his capacity as GM, I also handle operational management — overseeing day-to-day activities, process optimisation, resource planning, and quality control.
• Ensures operational efficiency, compliance, and high standards for service delivery throughout the organization.

• MiFitness: Single-handedly set up the Mifitness branch in the UAE and promoted to business developer for the GCC region.
• Operations: I was dropped off by myself and began my journey. I created all the policies and procedures. I found warehousing and logistics, organised stock, created the website and set up the showroom.
• Marketing: I created strategies to penetrate the market. I analysed the market by completing research and pricing models, as well as a competition analysis, to determine which segment was achievable for us to pursue.
• I used my initiative to search for sales and therefore set up a reseller partnership with all fitness companies in the UAE- Active Fitness, 1441, Athletix, Urban Cart, Miracle Fitness, Wellness Terminal, Powerhouse Fitness, Garner Fitness, etc.
• Created marketing campaign and plans to ensure brand awareness. As we were new here, I utilised social media to understand the best platforms to use to increase revenue per specific department. I analyse all social media and e-commerce data daily to ensure my strategy is efficient and positively affecting the bottom line.
• Exhibitions: I set up Mifitness at the Muscles and Fitness Show in Abu Dhabi. I set up and ran two successful Dubai Active shows.
• Sales: I complete all quotes and 3d drawings myself as well as oversee delivery and installation I am customer-centric.
• Hold 1st and 2nd place for the highest single sale for the company in the 17 years MiFitness has been operating.
• Large projects: I have completed multiple large projects, to name just a few.
• I completed the biggest ladies' gym in the UAE in RAK called Type S with no resources, just through pure communication skills and fitness knowledge.
• Completed ladies' gym in Sharja (Shape of you)
• Completed a hotel gym in Zambia (Mamba gym)
• Completed an apartment gym in Ethiopia
• Completed a new gym in Khor Fakkan (Ozone Gym)
• Completed ladies' gym in Fujairah (Rising gym)
• Completed a retreat gym in RAK (Nirvan retreat)
• Completing a gym in JLT (Rufescent hotel)
• Completed a gym in Silicon Oasis (Mypt, where Matrix was the preferred supplier)
• Completing a million Dirham deal, R-gym in Abu Dhabi
• Completing Emerald Properties and they chose me over Vision Fitness as their preferred supplier for two residential apartment buildings. The main reason was because of how I approached and communicated with them.
• We only officially opened with stock and a shared showroom in August 2023, and I have built a business with sales over 3 million AED. This might not seem much to a larger organisation. With the resources I had and the never-die attitude to ensuring Mifitness would be successful was my positive nature and my belief in my ability.
• Verimark: Promoted to Marketing Executive because of the following achievements, and my knowledge and adaptability to the retail environment. Therefore, I have been promoted twice in three years.
• My job was to source products and build relationships with suppliers. Formulated pricing for each product. Create a TV commercial advert that would be aired nationally and ensure our online presence through digital marketing is effective. Created a portfolio of profitable items and managed product life cycles.
• Verimark is the biggest direct TV company in South Africa, and the marketing department was made up of five members, including me.
• Verimark: 26 months working as Area Manager for Verimark Direct. The last 9 months, I have reached my budget every month and gone well over my budget as well. (All documents for proof can be provided)
• I am the only Area manager nationwide who has reached the above achievement.
• Verimark: Promoted to area manager while only being at the company for 18 months. Managed over one hundred employees. I was involved with all sales-related aspects for each shop, commission payroll and training.
• Verimark: A Managed Pick N Pay account is an exceedingly difficult and volatile account. Controlled the portfolio of shops from 30 to 40.
• Grew my area with five extra shops.
• Never missed a call or workday.
• Managed three hyper stores.
• Managed between 5-10 promoters.
• Only Rep hits the December trade target under the PNP account.
• Gymcompany: I achieved the highest sales in February 2017 and went well over the third target given to me.
• Consistently reached annual target
• Identified gaps in the market by hiring promotional & corporate managers.
• The facility became profitable in the first 8 months of opening and was making a 25% profit.
• Dischem: I worked my way up from Northgate, Randridge mall and Princess Crossing and finally got promoted to Fourways mall, the biggest supplement and vitamin department out of all Dischems.
• While working for Dischem I got a long service award
• Dischem Fourways was always the top two stores with Canal Walk Cape Town, our biggest competition out of all the Dischem stores nationwide.
• We consistently won the store and supplier competition.

• I am a good listener. I am an enthusiastic person who is always willing to learn. I am also considerate towards others and have a great responsibility, and I can be depended upon.
• I am a complete animal lover and am against any type of cruelty towards animals.
• My passion is educating; whatever job I have, I ensure I add value through educating all stakeholders who engage with me.

• Udemy
• Google Certified Level 1
• Google Certified Level 1 and 2 Master
• A-level Accounting
• Complete Digital Marketing Course to learn the basics of Social Media Marketing
• LinkedIn
• Accounting Foundations- Accounting Foundations understanding (GAAP).
• Analytical Statistics- CompTIA Data+.
• Business Analysis Foundation.
• Critical Thinking and Problem Solving
• Excel Associate-Microsoft specialist 2019 and office 365
• Excel 2021 Essential Training (Office 2021/LTSC)
• Excel: PivotTables for Beginners
• Becoming a Great Conversationalist
• How to Manage Your Manager
• Leading with Fearless Mindfulness
• Leading with Vision
• Lessons in Enlightened Leadership
• Mindful Working: 11 Ways to Improve How You Work
• Integrated Marketing Communications Strategies
• Cert Prep: PowerPoint Associate - Microsoft Office Specialist for Office 2019 and Office 365
• Creating Psychological Safety for Diverse Teams
• Web Scraping with Python
• Windows Tips and Tricks
• Learning Word 2021
• Word 2021 Essential Training (Office 2021/LTSC)
• Learning Scratch
• Logistic Regression in R and Excel
• Excel: VLOOKUP and XLOOKUP for Beginners
• What's trending in social media marketing?
• 20 Rules for Visual Communication
• Business-to-Business Sales

St Catherine’s Convent  Mrs Towns

Tel: 082 075 1183

Evox Dean Bekker

0800-611-711

Dischem Fourways  Gerald Shein

Dischem Randridge Johan Piek

Dischem Roodepoort Sean Bates

Dischem Northgate David Pooi

Please contact individual stores or head office to obtain the phone numbers of managers.

Gym company Ian Hepburn (Club Owner)

0833244100

Verimark Kobus Venter

0828393496 (Pick N Pay Account Manager)

Verimark Scott Alan

0837841295 (Verimark Direct Account Manager)

Verimark Simone Van Straaten

+27723455281 (Verimark director and operational manager)

MiFitness Roland Steyn

+277832308028 (Sole owner of MiFitness)-Current employer

• Health, Fitness & Wellness Leadership: Deeply committed to advancing health and wellness initiatives, with a focus on operational excellence in fitness facility management and strategic business development within the wellness industry.
• Fitness Equipment Innovation: Passionate about emerging trends in strength training equipment, gym design, and the integration of technology in fitness environments to enhance user experience and operational efficiency.
• Corporate Wellness & Lifestyle Advocacy: Active proponent of workplace wellness programs and initiatives that promote healthy, balanced lifestyles within organizational settings.
• Strategic Marketing in the Health & Fitness Sector: Focused interest in developing brand strategies, customer engagement models, and market expansion campaigns tailored to the fitness and wellness industry.
• International Travel & Cultural Fitness Trends: Enthusiastic about exploring global health and fitness cultures, with particular interest in wellness trends across the Middle East and Southern Africa