TREVOR TOWNS
Summary
- 1. General Manager
- Currently, the General Manager in the UAE oversees operations for MiFitness, responsible for strategic leadership, financial performance, and overall business growth.
- In this role, I coordinate cross-functional teams, set targets, and ensure smooth delivery of services. 2. Marketing Manager
- As part of a senior leadership role, I spearhead marketing initiatives - defining brand positioning, managing campaigns, leveraging social channels, and engaging local audiences in Dubai.
- I integrate marketing strategy with business goals, driving customer acquisition and retention. 3. Operational Manager
- In his capacity as GM, I also handle operational management - overseeing day-to-day activities, process optimisation, resource planning, and quality control.
- Ensures operational efficiency, compliance, and high standards for service delivery throughout the organization.
Overview
22
22
years of professional experience
Work History
Operational Manager
MiFitness
01.2025 - Current
- Streamlined daily operations to enhance efficiency and improve service delivery.
- Implemented inventory management procedures, reducing waste and ensuring stock availability.
- Developed standard operating procedures to improve consistency in service quality.
- Analysed customer feedback to identify areas for operational improvement and enhance satisfaction levels.
- Managed budgets for multiple projects, ensuring timely delivery and cost control.
- Developed strong relationships with vendors, resulting in better pricing negotiations and improved service levels.
Business Developer GCC Region
MiFitness
05.2023 - 12.2025
- Developed strategic partnerships to enhance business growth and market presence.
- Analyzed market trends to inform product development and marketing strategies.
- Streamlined processes to improve operational efficiency and reduce costs across projects.
- Presented comprehensive reports on business performance to senior management for decision-making.
Regional Manager
MiFitness
06.2022 - 04.2023
- Led regional operations, driving strategic initiatives to enhance service delivery and customer satisfaction.
- Analysed market trends to identify growth opportunities, enhancing competitive positioning within the region.
- Conducted regular audits of facilities, ensuring compliance with health standards and operational protocols.
- Established strong relationships with key stakeholders, facilitating partnerships that drove regional growth initiatives.
- Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
Marketing Executive
Verimark
05.2021 - 05.2022
- Company Overview: Verimark is the biggest direct TV company in South Africa.
- Developed and executed integrated marketing campaigns to enhance brand visibility.
- Analyzed market trends to inform strategic decision-making and optimize marketing efforts.
- Managed social media platforms, increasing engagement through targeted content strategies.
- Led product launches, coordinating promotional activities and ensuring successful market entry.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Planned and executed events and marketing programs to increase qualified leads.
- Verimark is the biggest direct TV company in South Africa.
Area Manager
Verimark
09.2019 - 04.2021
- Oversaw daily operations across multiple locations, ensuring consistency and efficiency in service delivery.
- Developed and implemented operational strategies to optimize workforce productivity and resource allocation.
- Trained and mentored team members, fostering a culture of continuous improvement and professional development.
- Collaborated with cross-functional teams to align objectives, enhancing communication and project execution.
- Conducted regular site evaluations to ensure compliance with company policies and industry regulations.
Sales Representative
Verimark
11.2017 - 08.2019
- Developed and maintained strong client relationships to enhance customer satisfaction and retention.
- Collaborated with cross-functional teams to streamline processes and improve service delivery.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
General Manager
Gym company
01.2015 - 11.2017
- Directed daily operations to enhance member experience and drive retention.
- Implemented strategic marketing initiatives to increase membership enrollment and engagement.
- Oversaw budget management, ensuring profitability through cost-effective operational practices.
- Developed training programs that improved staff performance and service delivery standards.
- Fostered a collaborative team environment, enhancing communication among departments.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Developed and implemented strategies to increase sales and profitability.
Vitamin & Sports Supplement Manager
Dischem
01.2007 - 12.2014
- Managed team performance through training programs and continuous feedback mechanisms.
- Implemented inventory management systems to optimize stock levels and minimize waste.
- Enhanced customer service initiatives, resulting in increased satisfaction ratings among clients.
- Managed and motivated employees to be productive and engaged in work.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Achieving departmental goals by developing and executing strategic plans and performance metrics.
Senior Promoter
Evox
02.2006 - 12.2006
- Maximized event attendance through effective planning, organization, and execution of promotional activities.
- Cultivated a positive working environment that fostered collaboration, innovation, and continuous improvement among team members.
- Enhanced customer engagement through persuasive product demonstrations and presentations.
Hockey Coach
St Catherine's Convent
03.2006 - 08.2006
- Developed and implemented training programs to enhance player skills and team performance.
- Analyzed game strategies to improve competitive edge and adapt to opponent tactics.
Senior Sales Manager
Core Velocity (Oxefit)
08.2025 - Current
- Led sales strategy development, aligning team efforts with organizational goals to drive revenue growth.
- Mentored and trained junior sales staff, enhancing skill sets and improving overall team performance.
- Analyzed market trends and customer feedback, adjusting tactics to increase customer satisfaction and retention.
- Collaborated with marketing teams to design targeted campaigns, boosting lead generation and conversion rates.
Manager
Villa Vyska (restaurant)
01.2005 - 12.2005
- Oversaw daily restaurant operations, ensuring efficient service and high-quality customer experiences.
- Implemented inventory management systems to optimize supply chain efficiency and reduce waste.
- Monitored financial performance, analyzing sales data to drive strategic decision-making and profitability.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
Waiter
By Word of Mouth
01.2004 - 12.2004
- Delivered exceptional customer service, ensuring a positive dining experience for all patrons.
Education
Executive Master of Business Administration - business administration
Kings Business College
05.2026
Grade 12 (Metric) - undefined
Randpark High School
01.2002
Honours Degree - Marketing Research
University of South Africa
01.2022
Certificate - PGCE
South Africa
01.2021
Certificate - personalised training
Trifocus
01.2017
BCom (Hons) - Business Management
University of South Africa
01.2012
BCom - Marketing
University of South Africa
01.2010
BCom - Marketing
University of Johannesburg
01.2007
Skills
- Word
- Excel
- PowerPoint
- Google tools and features
- Click View
- Syspro system operations
- DEAR inventory management
- Mondaycom
- Zoho
- Employee motivation
- Inventory management
- Data analysis
- Staff development
- Operations oversight
- Cost control
- Staff management
- Goal setting
- Cost reduction
- Schedule management
- Customer retention
- Process improvements
- Revenue generation
- Strategic planning
- KPI tracking
- P&L management
- Inventory control
- Change management
- Problem-solving
- Employee relations and conflict resolution
- Planning and implementation
- Project planning and development
- Warehouse operations
- Operational efficiency
Career Achievements
- Single-handedly set up the MiFitness branch in the UAE and promoted to business developer for the GCC region.
- Created all the policies and procedures for operations.
- Developed marketing strategies to penetrate the market.
- Established reseller partnerships with fitness companies in the UAE.
- Created marketing campaigns to ensure brand awareness.
- Set up MiFitness at the Muscles and Fitness Show in Abu Dhabi.
- Completed multiple large projects including gyms in various locations.
Personal Concerns
- Good listener, enthusiastic, and always willing to learn.
- Animal lover and against cruelty towards animals.
- Passionate about educating and adding value.
Fitness Interests
- Health, Fitness & Wellness Leadership
- Fitness Equipment Innovation
- Corporate Wellness & Lifestyle Advocacy
- Strategic Marketing in the Health & Fitness Sector
- International Travel & Cultural Fitness Trends
Personal Information
Driving License: Yes
Training
- Udemy
- Google Certified Level 1
- Google Certified Level 1 and 2 Master
- A-level Accounting
- Complete Digital Marketing Course
- Accounting Foundations
- Analytical Statistics
- Business Analysis Foundation
- Critical Thinking and Problem Solving
- Excel Associate
- Excel 2021 Essential Training
- Excel: PivotTables for Beginners
- Becoming a Great Conversationalist
- How to Manage Your Manager
- Leading with Fearless Mindfulness
- Leading with Vision
- Lessons in Enlightened Leadership
- Mindful Working
- Integrated Marketing Communications Strategies
- Cert Prep: PowerPoint Associate
- Creating Psychological Safety for Diverse Teams
- Web Scraping with Python
- Windows Tips and Tricks
- Learning Word 2021
- Word 2021 Essential Training
- Learning Scratch
- Logistic Regression in R and Excel
- Excel: VLOOKUP and XLOOKUP for Beginners
- What's trending in social media marketing?
- 20 Rules for Visual Communication
- Business-to-Business Sales
Timeline
Senior Sales Manager
Core Velocity (Oxefit)
08.2025 - Current
Operational Manager
MiFitness
01.2025 - Current
Business Developer GCC Region
MiFitness
05.2023 - 12.2025
Regional Manager
MiFitness
06.2022 - 04.2023
Marketing Executive
Verimark
05.2021 - 05.2022
Area Manager
Verimark
09.2019 - 04.2021
Sales Representative
Verimark
11.2017 - 08.2019
General Manager
Gym company
01.2015 - 11.2017
Vitamin & Sports Supplement Manager
Dischem
01.2007 - 12.2014
Hockey Coach
St Catherine's Convent
03.2006 - 08.2006
Senior Promoter
Evox
02.2006 - 12.2006
Manager
Villa Vyska (restaurant)
01.2005 - 12.2005
Waiter
By Word of Mouth
01.2004 - 12.2004
Executive Master of Business Administration - business administration
Kings Business College
Grade 12 (Metric) - undefined
Randpark High School
Honours Degree - Marketing Research
University of South Africa
Certificate - PGCE
South Africa
Certificate - personalised training
Trifocus
BCom (Hons) - Business Management
University of South Africa
BCom - Marketing
University of South Africa
BCom - Marketing
University of Johannesburg