Tristan Muhader

• Established a sales governance framework to drive scalable business growth, including the development of a consultative solution selling process, sales execution tools, effective team allocation and structure, pricing models, and performance measurement.
• Directly manage executive relationships with key accounts such as e& Group, STC Group, Zain Group, MTN Group, Orange MEA, and various regulators.
• Led cross-functional teams for the successful completion of major projects and initiatives, resulting in increased efficiency and client satisfaction.
• Collaborated with senior management to develop strategic initiatives and long-term goals.

• Leading the commercial and operations for the MEA region to meet the financial objectives while generating long-term value for the business and shareholders.

• Hired as the first sales contributor to launch the MEA region, leading sales, marketing, and business development activities.

• Directed global accounts, leading sales and operations teams to establish strong client relationships and rebuild trust.

• Led a high-performing Account team, with 10 members, through effective coaching, mentoring, and performance management strategies.

• Led the pre-sales team in the MEA region, helping drive sales and business development activities.
• Led consulting assignments on enterprise architecture, business process reengineering (BPR), and application migration to multi-tier models.
• Evaluated existing systems architecture, recommending upgrades or modifications as needed based on analysis findings.
• Co-founded the Enterprise Architecture Committee within the consultancy group.

• Designed and implemented mission-critical systems for the telecom provider.
• Determined and implemented innovative and industry best practices using modern designs and tools.

• Led software development teams, implementing key enterprise applications.
• Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.