Analysed consumer data to predict future purchasing trends for informed decision-making.
Evaluated products to select mix meeting current customer demand.
Researched and applied proven marketing techniques to drive sales.
Followed industry trends and set pricing strategies to maximise business returns.
Planned logistical operations for safe transportation, storage and sale of goods.
Pursued new business opportunities by forging strong networks and contacting potential buyers.
Kept business in compliance with internal controls, industry regulations and health and safety requirements.
Directed retail and wholesale operations, scrutinising and improving existing processes to boost efficiency.
Determined strategic direction of organisation based on industry knowledge and market research.
Monitored competitor activities, responding creatively to maintain relevancy and competitive edge.
Oversaw business staffing and training, building successful, customer-focused team.
Enforced service standards to maintain establishment reputation for excellence.
Collaborated with cross-company departments, developing new strategies to capitalise on emerging customer trends.
Leveraged strong working knowledge of products and systems within [Type] industry.
Compared supplier risks to make balanced, strategic purchasing choices.
Established clear budgets with sound controls to keep business operating with optimum finances.
Retail Sales Executive
Abayas
Colombo , Sri Lanka
07.2008 - 05.2023
Created unique customer packages to strategically upsell on accessories, extended warranty and finance packages, increasing average sales value by [Number]%.
Maximised all leads, converting [Number]% of initial appointments into confirmed [Type] sales.
Managed [Number] inbound calls daily from retail customers, handling queries relating to products, refunds and purchasing options.
Championed outstanding customer service to help capture repeat [Number]% increase in repeat business rate.
Maximised brand visibility and awareness by implementing store merchandising initiatives and maintaining optimal stock levels.
Elevated customer experiences from first point of contact, conducting thorough needs analysis to identify optimal solution.
Captured and communicated insightful and actionable market intelligence feedback to [Job title] to influence [Type] decision making.
Cultivated relationships with key retail decision makers including [Type] suppliers and store managers.
Skilfully built rapport with [Type] clients, identifying their [Type] needs and proactively promoting appropriate [Type] products.
Expertly closed sales [Number]% faster than previous averages, whilst maintaining outstanding level of customer service.
Employed commercial drive to consistently meet or exceed personal sales targets, achieving [Result].
Employed active listening and product expertise to successfully resolve inbound queries.
Demonstrated exceptional knowledge of [Type] products when consulting customers on purchase decision making.
Planned and executed promotions and sales to increase sales.
Trained new employees in company policies and procedures.
Supervised employees, providing coaching and mentorship to optimise productivity.
Collaborated with HR department to recruit and hire new employees to meet section staffing needs.
Oversaw ordering, receiving and merchandising of new stock.
Held regular staff meetings to brief team on new products and promotions.
Toured sales floor regularly, talking to colleagues and customers and identifying prroblems, and resolving urgent issues.
Analysed daily, weekly and monthly sales figures to determine section profitability.
Set team KPIs to meet section and store sales targets.
Promoted brands and audited performance of key product lines.
Enforced legal, safety and health guidelines among team members to stay compliant.
Established and monitored section budget, making every effort to maximise efficiency and profits.
Monitored stock levels and made key decisions about stock control.
Performed regular performance appraisals, working with individuals to devise plans towards making necessary improvements.
Managed New Product Development (NPD) processes within section to facilitate successful trials and product launches.
Conducted disciplinary action in line with store policies and termination of employees when necessary.
Generated incident reports and implemented preventative action to eliminate reoccurrence of similar issues.
Maintained section service levels and premises at per with company standards.
Stayed up-to-date with industry market trends, understanding forthcoming customer initiatives and monitoring competitor activity.
Organised staff professional development training to improve service delivery.
Merchandiser
Arpico
Colombo, Sri Lanka
03.2009 - 09.2011
Replenished key ranges to achieve strong stock availability.
Planned warehouse intakes and outbound stock flows to drive efficiencies.
Oversaw clear, accurate pricing for outgoing stock.
Enhanced target sales, buying margins and gross profit margins.
Achieved impressive cost reductions by assessing alternative purchasing decisions.
Processed and priced new items to optimise customer interest.
Analysed sales to identify top-performing products.
Managed inventory to secure high-performing seasonal collections in line with customer demand.
Improved displays and installed POS tailored to individual store features.
Coordinated in-store displays according to promotional plans outlined by vendors.
Reduced surplus stock by creating promotions and clearance lines.
Produced attractive signage for products, offers and sales promotions.
Assessed existing product ranges, formulating plans for future items.
Used product recommendation tools to upsell goods and increase orders.
Collaborated with production department to balance product volumes with demand.
Developed and implemented sales strategies to maximise profits.
Customised product pricing and packaging for different markets, boosting sales.
Cross-checked returns against costs for profit margin calculations.
Employed data and insight to drive merchandising actions and amplify revenue.
Monitored industry trends, pinpointing new opportunities for sales.