Summary
Overview
Work History
Education
Skills
Timeline
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Twinkle Bachkaniwala

Chief Product Officer
mumbai

Summary

Experienced Chief Product Officer and CEO with a proven track record in strategic product development and market trend analysis within retail and distribution. Adept at leading marketing initiatives to drive revenue through innovative tactics. Skilled in team management to uphold quality standards in fast-paced environments. Dedicated professional known for meeting company goals and elevating brand reputation through creative and quality products. Inceptor, adaptable, proactive, and articulate communicator with 23 years of leadership experience.

Overview

26
26
years of professional experience
1
1
Language

Work History

Chief Product Officer

Shashi Natural And Organic Pvt Ltd
01.2016 - Current


  • Successfully built a brand from inception, overseeing all aspects including branding, packaging, retail, and distribution.
  • Spearheaded the development of organic and natural product lines, driving revenue growth for the company.
  • Led the development of brand identity, content creation, packaging design, and managed retail and distribution channels.
  • Expanded brand presence into international markets and bulk sales, ensuring sustained growth and profitability.
  • Established and implemented business development strategies aligned with company objectives, market trends, and budget constraints.
  • Executed comprehensive marketing plans, consistently surpassing revenue targets and achieving business objectives.
  • Secured long-term partnerships with key retail accounts, employing effective strategies to maximize brand visibility and product benefits.
  • Devised engaging content strategies to effectively reach and resonate with target audiences.
  • Successfully diversified product offerings and captured new customer segments through strategic business optimization and product launches.
  • Collaborated with design and media teams to produce high-quality creative assets.
  • Mentored and coached a team of sales and marketing professionals to enhance their skills and performance.
  • Supervised the development of marketing materials such as copy, images, videos, emails, and other collateral.
  • Upheld and enhanced the company's reputation and positive image within target markets.
  • Provided valuable insights and recommendations to management regarding marketing campaign spending and talent acquisition.
  • Established pricing strategies for organic products, ensuring competitiveness and profitability.
  • Worked closely with stakeholders to adapt strategies in response to evolving market trends.
  • Demonstrated ability to manage multiple projects efficiently in fast-paced environments, both independently and as part of a team.

Co-Founder / Chief Product Officer

Lyef Wellness Ventures Ltd
Banglore, Karnataka
11.2022 - 01.2024
  • Spearheaded the development of a product line for a startup in the nutraceutical brand sector, employing innovation to ensure a successful product launch.
  • Directed the seamless execution of comprehensive product line, incorporating sustainable packaging and innovative design elements to surpass customer expectations.
  • Successfully launched the new product line, resulting in a revenue increase of 5 lakh.

Ceo

Fish4Fashion
01.2006 - 12.2015
  • Established manufacturing business specializing in vegan ladies' handbags and footwear accessories.
  • Created diverse product ranges for prominent retail chains like Westside, Ethnicity, Bigbazaar, Spencers, Allensolly, and Hypercity under their in-house labels.
  • Organized exhibitions across various cities to directly engage with customers and showcase own label products.
  • Managed partnerships and resolved conflicts with manufacturers, driving operational efficiency.
  • Implemented strategic initiatives for substantial and sustainable business growth.
  • Cultivated strong relationships with manufacturers to optimize business operations.
  • Supervised finances to minimize losses and maximize profitability.
  • Negotiated with suppliers and forecasted customer demand for efficient inventory management.
  • Identified and capitalized on new revenue opportunities leveraging market trends.
  • Fostered loyalty and success through strong relationships with customers, vendors, and partners.
  • Formulated initiatives to enhance product offerings and meet evolving customer preferences.

Proprietor

Twish
01.2000 - 09.2005
  • Founded manufacturing business specializing in neckties and scarves.
  • Designed trending and cost-effective products for brands like Pantaloons, Globus, Lancome, among others.
  • Expanded business by developing plans, hiring staff, and securing initial investments.
  • Established dominance in Mumbai market for in-house label ties and scarves.
  • Evaluated suppliers to optimize cost controls and enhance operations.

Sales Executive Manager

ClubMahindra Timeshare Ltd
04.1998 - 03.1999
  • Sales Executive at Club Mahindra Timeshare Group.
  • Successfully managed sales of products ranging from 79,000/- to 320,000/-.
  • Implemented effective sales strategies throughout the sales cycle to boost revenue.
  • Proactively researched sales opportunities to surpass sales goals and increase profits.
  • Cultivated and secured new customer relationships to achieve sales targets.
  • Utilized internal lead referral tools to generate new business opportunities and contacts.
  • Identified and recommended optimal products based on customer needs and desires.
  • Engaged in friendly conversations to understand and address individual customer needs effectively.

Education

Bachelor of Science - Chemisty

South Gujarat University

MBA - Marketing

Somaiya Instititute of Management
Mumbai
1996

Yoga Teacher - Yoga And MeditationTeacher Training / Life Coach

The Yoga Institute / Sri Sri School of Yoga
Mumbai / Banglore
2005

Skills

    Cross Functional Leadership

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Timeline

Co-Founder / Chief Product Officer

Lyef Wellness Ventures Ltd
11.2022 - 01.2024

Chief Product Officer

Shashi Natural And Organic Pvt Ltd
01.2016 - Current

Ceo

Fish4Fashion
01.2006 - 12.2015

Proprietor

Twish
01.2000 - 09.2005

Sales Executive Manager

ClubMahindra Timeshare Ltd
04.1998 - 03.1999

Bachelor of Science - Chemisty

South Gujarat University

MBA - Marketing

Somaiya Instititute of Management

Yoga Teacher - Yoga And MeditationTeacher Training / Life Coach

The Yoga Institute / Sri Sri School of Yoga

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Twinkle BachkaniwalaChief Product Officer