Twinkle Bachkaniwala
Chief Product Officer
mumbai
Summary
Experienced Chief Product Officer and CEO with a proven track record in strategic product development and market trend analysis within retail and distribution. Adept at leading marketing initiatives to drive revenue through innovative tactics. Skilled in team management to uphold quality standards in fast-paced environments. Dedicated professional known for meeting company goals and elevating brand reputation through creative and quality products. Inceptor, adaptable, proactive, and articulate communicator with 23 years of leadership experience.
Overview
26
26
years of professional experience
1
1
Language
Work History
Chief Product Officer
Shashi Natural And Organic Pvt Ltd
01.2016 - Current
- Successfully built a brand from inception, overseeing all aspects including branding, packaging, retail, and distribution.
- Spearheaded the development of organic and natural product lines, driving revenue growth for the company.
- Led the development of brand identity, content creation, packaging design, and managed retail and distribution channels.
- Expanded brand presence into international markets and bulk sales, ensuring sustained growth and profitability.
- Established and implemented business development strategies aligned with company objectives, market trends, and budget constraints.
- Executed comprehensive marketing plans, consistently surpassing revenue targets and achieving business objectives.
- Secured long-term partnerships with key retail accounts, employing effective strategies to maximize brand visibility and product benefits.
- Devised engaging content strategies to effectively reach and resonate with target audiences.
- Successfully diversified product offerings and captured new customer segments through strategic business optimization and product launches.
- Collaborated with design and media teams to produce high-quality creative assets.
- Mentored and coached a team of sales and marketing professionals to enhance their skills and performance.
- Supervised the development of marketing materials such as copy, images, videos, emails, and other collateral.
- Upheld and enhanced the company's reputation and positive image within target markets.
- Provided valuable insights and recommendations to management regarding marketing campaign spending and talent acquisition.
- Established pricing strategies for organic products, ensuring competitiveness and profitability.
- Worked closely with stakeholders to adapt strategies in response to evolving market trends.
- Demonstrated ability to manage multiple projects efficiently in fast-paced environments, both independently and as part of a team.
Co-Founder / Chief Product Officer
Lyef Wellness Ventures Ltd
Banglore, Karnataka
11.2022 - 01.2024
- Spearheaded the development of a product line for a startup in the nutraceutical brand sector, employing innovation to ensure a successful product launch.
- Directed the seamless execution of comprehensive product line, incorporating sustainable packaging and innovative design elements to surpass customer expectations.
- Successfully launched the new product line, resulting in a revenue increase of 5 lakh.
Ceo
Fish4Fashion
01.2006 - 12.2015
- Established manufacturing business specializing in vegan ladies' handbags and footwear accessories.
- Created diverse product ranges for prominent retail chains like Westside, Ethnicity, Bigbazaar, Spencers, Allensolly, and Hypercity under their in-house labels.
- Organized exhibitions across various cities to directly engage with customers and showcase own label products.
- Managed partnerships and resolved conflicts with manufacturers, driving operational efficiency.
- Implemented strategic initiatives for substantial and sustainable business growth.
- Cultivated strong relationships with manufacturers to optimize business operations.
- Supervised finances to minimize losses and maximize profitability.
- Negotiated with suppliers and forecasted customer demand for efficient inventory management.
- Identified and capitalized on new revenue opportunities leveraging market trends.
- Fostered loyalty and success through strong relationships with customers, vendors, and partners.
- Formulated initiatives to enhance product offerings and meet evolving customer preferences.
Proprietor
Twish
01.2000 - 09.2005
- Founded manufacturing business specializing in neckties and scarves.
- Designed trending and cost-effective products for brands like Pantaloons, Globus, Lancome, among others.
- Expanded business by developing plans, hiring staff, and securing initial investments.
- Established dominance in Mumbai market for in-house label ties and scarves.
- Evaluated suppliers to optimize cost controls and enhance operations.
Sales Executive Manager
ClubMahindra Timeshare Ltd
04.1998 - 03.1999
- Sales Executive at Club Mahindra Timeshare Group.
- Successfully managed sales of products ranging from 79,000/- to 320,000/-.
- Implemented effective sales strategies throughout the sales cycle to boost revenue.
- Proactively researched sales opportunities to surpass sales goals and increase profits.
- Cultivated and secured new customer relationships to achieve sales targets.
- Utilized internal lead referral tools to generate new business opportunities and contacts.
- Identified and recommended optimal products based on customer needs and desires.
- Engaged in friendly conversations to understand and address individual customer needs effectively.
Education
Bachelor of Science - Chemisty
South Gujarat University
MBA - Marketing
Somaiya Instititute of Management
Mumbai1996
Yoga Teacher - Yoga And MeditationTeacher Training / Life Coach
The Yoga Institute / Sri Sri School of Yoga
Mumbai / Banglore2005
Skills
Cross Functional Leadership
Product design and Product line development
Product Pricing Strategy
Product Launches & Positioning
Training and Onboarding
Relationship Building
Teamwork and Collaboration
Vendor Relations
Contract Management
Marketing Strategy
Interpersonal Communication
Problem-Solving Aptitude
Team Building
Adaptability and Flexibility
Reliability
Multitasking Abilities
Brand Development
Retail and distribution
Timeline
Co-Founder / Chief Product Officer
Lyef Wellness Ventures Ltd
11.2022 - 01.2024
Chief Product Officer
Shashi Natural And Organic Pvt Ltd
01.2016 - Current
Ceo
Fish4Fashion
01.2006 - 12.2015
Proprietor
Twish
01.2000 - 09.2005
Sales Executive Manager
ClubMahindra Timeshare Ltd
04.1998 - 03.1999
Bachelor of Science - Chemisty
South Gujarat University
MBA - Marketing
Somaiya Instititute of Management
Yoga Teacher - Yoga And MeditationTeacher Training / Life Coach
The Yoga Institute / Sri Sri School of Yoga