Udaya Suresh Relangi
Ras al-Khaimah
Summary
Dynamic digital marketing professional with a proven track record at Al Tareeqah Management Studies LLC, generating 1,000+ MQL leads monthly. Expertise in growth marketing and performance-based campaigns, complemented by strong content planning skills. Adept at optimizing ad spend and fostering team collaboration to achieve ambitious targets.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Officer
Al Tareeqah Management Studies LLC
08.2024 - Current
- Generated 1,000 to 2,000 MQL leads per month through strategic campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
- Managing a monthly budget of 2 Lakh AED. Optimized ad spend and campaign performance to drive high-quality leads and improve conversion rates.
- Supported a team of 25 marketers across 5 branches in the UAE and Bahrain, ensuring timely achievement of monthly targets through consistent delivery of high-quality MQL leads. Proactively addressed lead quality challenges to optimize performance.
- Managed SEO strategies for four websites: atmseducationgroup.org, sbs-uae.org, ascenciamiddleeast.com, and aibm.us, focusing on improving organic search rankings and driving targeted traffic. Implemented on-page and off-page optimization techniques to enhance both brand and non-brand visibility.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Worked on increasing organic leads by refining content strategies, optimizing keywords, and enhancing user experience across all websites. Analyzed performance data to adjust tactics, ensuring steady growth in organic traffic and lead generation.
Assistant Manager - Digital Marketing
SmartIMS India Pvt Ltd
07.2021 - 02.2023
- Coordinate with leadership teams to Create Lead Generation Strategies and Allocate Suitable Budgets to market Microsoft Dynamics 365, Guidewire, IOT, Lifesciences, and Mobile App Development services.
- Coordinate with marketing and sales teams to increase leads by employing offline and online marketing activities such as Public Relations, Webinars, and Expos in APAC countries.
- Increase Guidewire Sales leads in 2021 & 2022 by developing digital marketing strategies through Paid Marketing, Organic SEO Strategy, and Social Media Promotions across APAC Countries.
- Managing digital marketing team to execute lead generation landing pages for ads, social media planning and execution for followers and connections, content management for SEO ranking, analytical tagging integrations, blog marketing ideas.
- Maintaining and improving website architecture with server configurations for best visitor flow and engagement.
- Administer monthly and quarterly marketing performance reports to be keep leadership team aware of past works while keeping them informed about the next step of plans with budget requirement in advance.
- Manage third-party platforms Clutch, Gartner to reach global recognition.
- Detailed research about market trends and emerging industry innovations to create fresh ideas for every campaign.
Head of Digital Marketing
Adweta Digital Marketing Agency
01.2020 - 06.2021
- Maintain outstanding customer relationships by providing excellent SEO, paid ads, social media marketing, online reputation management, e-commerce marketing services, and resolving issues promptly and effectively.
- Works in close liaison with clients to provide marketing strategy, paid campaigns, organic campaigns and google analytics to deliver monthly expectations.
- Build a brand from scratch with unique social media marketing strategies that increase brand reach every day.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Marketing B2B, B2C and Ecommerce products and events on Facebook, Instagram, YouTube, TikTok, and Telegram.
- Developing SEO strategies to organically upsurge website ranking in multiple countries.
- Evaluating On-Page and Off-Page strategies developed by company's experienced SEO team.
- Track sales, click-through rates and conversion rates by marketing campaign through organic and paid campaigns.
- Develop digital marketing strategies to increasing leads on digital marketing services across Pan India and APAC countries through UI & UX landing page design.
- Educate team about latest digital marketing and analytics tools like Klout, Hootsuite, Flikover, Sem Rush, MOZ, CRM, Canva and other tools to fulfil the digital marketing gaps.
Digital Marketing - Specialist
Tvisha Technologies Pvt
10.2015 - 08.2020
- Supervised and executed SEO practices which resulted in an increase of website and mobile application direct/organic traffic by 93% in 1 Year.
- App promotion, improvising the downloads, engaged app users to target worldwide, increased 2 million organic app users' traffic within 8 months by ASO strategy, paid ads, referral marketing, and affiliate marketing.
- Hiring a challenging and enthusiastic digital marketing team for further upgrading digital marketing works like SEO, social media, and online reputation management activities.
- Improvised the local and global software lead generation gradually improve mentation from zero to 500 leads organically within 6 months.
- Leads value generated from 1lakh project to 2Cr project from Dubai. Organic signup.
- Establishing Geekschip Digital marketing company under Tvisha. Digital Marketing Analyst
Team Lead - Digital Marketing
Geekschip Digital Marketing Agency
08.2016 - 01.2020
- Lead a team of 20 professionals including website developers, content writers, and graphic designers, SEO, SMM, sales.
- Responsible for AdWords, Organic SEO, keyword ranking, social media marketing, and landing page development for (Lead Generation) campaign for the academic year 2016-19; handled a budget of 2.5Cr over a period of 3 years.
- Conceptualized, designed, and developed company websites, microsites, landing pages, and social media accounts to provide a good impression and accessibility to customers.
- Enhanced tracking by selecting most relevant KPIs for monitoring and reporting.
- Built and managed relationships with clients, monitoring related costs of outputs with attention to detail.
- Applied best practice design and UX/UI principles and development of wireframes and concepts for collaborative discussion.
- Handling wordpress blogs, HTML & CSS landing pages to promote content to increase organic SEO keyword ranking to generate MQL leads.
Digital Marketing Analyst
Sreyas Holistic Remedies Pvt Ltd
10.2012 - 08.2015
- Supervised & executed SEO practices, Social promotions, and digital ads which resulted in an increase of website direct/organic/Paid traffic by 80% relevant within 3 months 100% lead growth improvised, and within 50% of ad budget.
- On-page (Meta tags & descriptions), Off-page (Keyword analysis, Competitor Analysis, Web 2.0 submissions, Directory Submissions, Quora Submissions, Image submissions).
- Closely monitoring and coordinating with BD team to understand competitive signups from third party sites like Justdial and SEO and ads.
- Stayed updated on the latest digital marketing trends through regular networking and researching online daily.
- Worked with tireless energy and enthusiasm to deliver against digital marketing targets, regularly exceeding profit KPIs.
Education
MBA - Marketing & HR
JNTU - K University
INDIA03-2012
BBA - Commerce
Andhra University
INDIA05-2009
Skills
- Growth Marketing
- 360 Degree Digital Strategist
- Performance campaign marketing
- B2B, B2C MQL Lead generation
- Content planning and development
- 2 Million Ad spent on Google ads
- 1 Million Ad spent on Meta Ads
- Influence marketing
- Text, Image & Video content creation
- Competitive analysis
- Experience on Ahrefs, SEMRUSH, Canva, Klout, Hootsuite, Hubspot, Microsoft clarity Google Looker studio
Certification
• Star Supporter of the Year (Olivaclinic.com for Digital lead generation), 2013
• Promoted as Digital marketing Manager (Geekschip.com for New branch of Tvisha)2016.
• Difference Maker Award (SmartIMS) 2021
Timeline
Senior Digital Marketing Officer
Al Tareeqah Management Studies LLC
08.2024 - Current
Assistant Manager - Digital Marketing
SmartIMS India Pvt Ltd
07.2021 - 02.2023
Head of Digital Marketing
Adweta Digital Marketing Agency
01.2020 - 06.2021
Team Lead - Digital Marketing
Geekschip Digital Marketing Agency
08.2016 - 01.2020
Digital Marketing - Specialist
Tvisha Technologies Pvt
10.2015 - 08.2020
Digital Marketing Analyst
Sreyas Holistic Remedies Pvt Ltd
10.2012 - 08.2015
MBA - Marketing & HR
JNTU - K University
BBA - Commerce
Andhra University
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