Summary
Overview
Work history
Education
Skills
Timeline
Generic

Udit Goel

Dubai,UAE

Summary

Accomplished professional with expertise in PnL & Category management, business planning and strategy, and marketing and merchandising. Demonstrates proficiency in assortment analytics, pricing and analytics, and growth and retention strategies. Adept at leveraging QCommerce to drive business success across different market and industry

Overview

9
9
years of professional experience
5
5
years of post-secondary education

Work history

Senior Manager

Careem
Dubai, UAE
07.2024 - 06.2025
  • Own P&L for Careem Quick Commerce (Groceries) in UAE & KSA, managing $200M top-line and bottom-line
  • Manage monthly P&L and lead product roadmap and strategy across category marketing, pricing, merchandising, events calendar, search & sorting algorithm, and assortment.
  • Increased Average Order Value by 30%, and delivered highest AOV in quick commerce industry in GCC region adding $60M to topline.
  • Improved order profitability by 28%, delivering $12M to bottom line.
  • Redesigned assortment strategy by customer segment, brand and competition mapping; rationalized SKUs by 30% with no sales impact, reducing aging inventory 45% and overall inventory by 20%.
  • Implemented automated pricing engine with comptition bechamrked pricing and improved competitvness indx by 300 bps.
  • Launched private label, reaching 5% share on platform at 10% incremental margin.
  • Boosted UltraFresh categories bill penetration by 7pp, improving retention (+5pp), conversion (+4%), and AOV (+15%)

Director - Category

Zepto
Mumbai, India
11.2022 - 07.2024
  • Own PnL for Staples, Fruits & Vegetables (FnV), Meat and Dairy category with annualized GMV of $450 Million.
  • Managed business planning, pricing, marketing, merchandising, events, user retention, buyer penetration, expiry & wastage, search, assortment, availability, and category profitability.
  • Scaled Staples 2.5× from $60M to $150M with a 250bps net margin increase.
  • Drove Fruits & Vegetables to $150M annualized sales at 32% NM, contributing one-third of platform's bottom line.
  • Doubled Meat category from $7.5M to $15M with 500bps margin improvement.
  • Improved Dairy NM by 200 bps through sales mix shift towards high margins products.
  • Implemented automated pricing and improved net margin by 200bps and price index by 400bps.
  • Boosted staples buyer penetration by 300bps via sampling, cohort pricing, cross-selling, improving CRM (+50% CTR), and digital campaigns (-40% CAC)
  • Improved staples AOV by 20% and Fruits & Vegetables AOV by 30% by optimizing mix (+500bps), running events (weekly fests, offer of day/week), cohorted pricing, MOV based offers, targeting ELC users and FTBs, and running bundles.
  • Enhanced banner CTRs by 150bps and CRM CTRs by 25% through SKU targeting and cohort-based content optimization
  • Reduced FnV expiry by 40% (to 1.5% of GMV), adding $100K/month to P&L through automated liquidation—lowest in grocery retail. Improved FnV availability from 90% to 94% by integrating price elasticity and impression sensitivity into demand forecasting.
  • Launched private label in staples and achieved 30% share in 3 months generating $5 Mn/year in bottom line

Senior Business Manager - Revenue

Gameskraft
Bengaluru, India
02.2022 - 10.2022
  • Managed P&L for RummyCulture, India's largest online Rummy platform ($1.1B annual GMV)
  • Led business planning, events, promotions calendar, CRM, retention & reactivation, DAU & MAU, fraud control, and funnel optimization.
  • Delivered 2.7× industry growth, adding $150M in annual sales and $55M in net margin (+500bps NM improvement).
  • Designed LTV- and age-based retention/reactivation campaigns using RFM framework, increasing organic reactivation from 0.8% to 1.8% and lapsed reactivation from 1.5% to 4%.
  • Boosted user engagement from 45% to 94% via gamified constructs (scratch cards, spin wheels, quests, rapid quests, booster hours), driving +10% DAUs and +13% power users.
  • Improved ARPU by 18% (INR 4,000 → INR 4,700), with a 33% rise in power user ARPU, adding $4.5M to bottom line.
  • Increased RPM (Revenue Per Minute) by 10% and session length by 12% through high-value game migration, realtime rewards, and personalized CRM.
  • Built model to identify high-value players early in journey, improving conversion rate and ARPU.
  • Boosted CRM CTRs by 250% through persona-based cohorts and localized content.
  • Partnered with Data Science on fraud detection models and owned product roadmap and funnel optimization.

Category Manager - Flights

Rehlat
Hyderabad, India
06.2021 - 01.2022
  • Managed flight category P&L at Rehlate with $150M annual sales.
  • Doubled daily bookings and increased revenue per booking by 60%, adding $1M incremental margin monthly.
  • Grew ancillary revenue 2.5× by launching add-ons like Price Lock, Flexible ReScheduling, Wallet Cashback generating incremental margin of $1 Mn/month.
  • Implemented scraping and auto-pricing tools, driving 30% booking growth through real-time pricing.
  • Developed flight search tracking model to identify gaps and optimize assortment.

Assistant Manager - Revenue

Fursan Travel
Bahrain
09.2018 - 05.2021
  • Managed e-commerce vertical Flights category and P&L with annualized sales of $150 Mn/year.
  • Responsible for monthly promotion calendar, pricing and margin. Handled competetiveness and demand forecasting by analyzing travel mix, route share, airline pricing, and market benchmarking.
  • Positioned travel portal among top 5 players in Saudi Arabia & Bahrain and clocked $150 Mn in first year. Improved EBITDA by 30% and added $2.5 Mn in bottom line.
  • Responsible for margin contracts with airlines, content aggregators, payment gateway and affiliate channel.

Category Manager

Bigbasket
New Delhi, India
05.2016 - 12.2017
  • Managed BigBasket's $5M private label P&L; delivered 60% YoY growth and +600bps net margin.
  • Increased category contribution (10% → 16%), basket value (+75%), penetration (+88%), and repeat rate (+58%).
  • Launched two national brands with GTM strategy; scaled to top-3 rank within 3 months of launch. Led commodity procurement and hedging with national supplier.
  • Built replenshiment model using time series, standard deviation, seasonality, and supply metrics, achieving 98% in-stock with 8-day inventory cover, cutting working capital by 40%.

Education

MBA - General Management

Institute Of Rural Management
07.2014 - 04.2016

BA - Economics

Ambedkar University
07.2011 - 04.2014

Skills

  • PnL Management
  • Business Planning & Strategy
  • Category Marketing & Merchandising
  • Assortment Analytics
  • Pricing & Analytics
  • Growth & Retention
  • Vendor Management
  • Demand Forecasting

Timeline

Senior Manager

Careem
07.2024 - 06.2025

Director - Category

Zepto
11.2022 - 07.2024

Senior Business Manager - Revenue

Gameskraft
02.2022 - 10.2022

Category Manager - Flights

Rehlat
06.2021 - 01.2022

Assistant Manager - Revenue

Fursan Travel
09.2018 - 05.2021

Category Manager

Bigbasket
05.2016 - 12.2017

MBA - General Management

Institute Of Rural Management
07.2014 - 04.2016

BA - Economics

Ambedkar University
07.2011 - 04.2014

Similar Profiles

Create profile
Udit Goel