Uma Perumal
Dubai
Summary
Executive level Business Manager with experience in building & managing Partnerships and lead Business development activities to build new market in the region.
With over 17 years of experience in UAE & Middle east and continuous learning of new technologies, able to meet challenging business requirements of large enterprise clients in the region. Domain expert in Banking & Financial services and acquired fair knowledge on project management solutions.
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Head- Commercial & Business Alliances
Interactive Group UAE
12.2021 - Current
- Shortlist, on-board & manage Partnerships of Technology & Service providers.
- Foster and build healthy partnerships to create new business opportunities and develop new core competencies.
- Develop GTM (Goto Market) strategies annually and assume ownership for effective delivery with the selected partners.
- Create new market and assist in business development initiatives of the strategic partners.
- Co-create Marketing content with partners for active campaigns, including customized out reach activities & social media campaigns.
- Host and participate in events as an exhibitor in large events like ADIPEC & STOT ME
- Identify new Vendors/Contractors to match business requirements.
- Shortlist resources to deploy in new projects based on predefined roles & responsibilities stated by Clients.
- Manage the RFPs/EoIs/ Tenders of large enterprises with complex/multiple work packages, create winning commercial & technical proposals and conclude the final negotiations until the PO issuance stage.
- Worked effectively in fast-paced environments.
- Enable training of the technical support team for new technologies and work on getting new certifications for the team
- Skilled at working independently and collaboratively in a team environment.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Chief Operations Officer
Fragma Data Systems
04.2019 - 08.2020
- Led business planning, developed market strategy and established direct contacts with Enterprise clients, Partners & Vendors in Middle-East
- Cultivated and strengthened lasting client relationships by creating workshops on Digital transformation & managing the constant interaction
- Oversaw global business development & partner relationships, enabling footprint expansion into new markets in UAE, Saudi Arabia, Jordan & Kenya
- Supported top-level decision-making and strategy planning, forging productive relationships with top leaders in the industry Business operations
Experience in Banking & Financial Services ( UAE, India)
07.2018 - 11.2004
- Holistic experience across verticals during senior positions held in Large Banks - Bank of Singapore, Barclays, ICICI Bank, Standard Chartered & Kotak - and Private advisory - Virtus Group
- As a Director in Structured Finance and Investment Advisory to steer transactions from start to successful completion
- Build and nurture the channel of investment banking partnerships with financial houses for the group- like Trade financing, Project financing, Private equity, Syndication, funding for mergers and acquisitions etc
- Collaborate across all verticals to offer customized platforms to clients
- As Director- Private Banking was part of team that migrated from Barclays, Dubai to Bank of Singapore
- Responsible in ensuring seamless migration of clients from Barclays platform and introducing new platform in Bank of Singapore including changes in digital platform and other client impacting services
- Worked on complex solutions for client including Mortgage, Insurance and Bank Guarantee
- Concentrated continuous efforts of prospecting suitable client to match and align with right client segmentation profile of bank
- As Relationship Manager, was responsible to build AUM and manage wealth of Ultra High Networth Individuals & Entities and generate fee based income
- Successfully on-boarded a public listed financial services company having market valuation in excess of USD 200 mio
- Actively involved in branch banking activities
- Utilized prospecting techniques to identify potential clients and create opportunities to sell financial services.
Assistant Manager, International Marketing
Chaitanya Builders & Leasing Pvt Ltd
04.1998 - 06.2000
- Involved in marketing and selling of high-end residential units
- Handled sales promotion and customer relations
- Reported directly to the Executive Director.
Senior Executive - Strategic Business Research
Sun Pharmaceuticals
04.1998 - 06.2000
- Joined as Management Trainee and gained exposure in corporate planning and strategic business research
- Hands on experience in Data and Analytics with specialized research companies- ORG MARG and CMARG
- Trained in other key business units like Brand Management, Distribution and Sales, Purchase and International Markets
- Business Intelligence including in-depth analysis of products and share meaningful insights & presentations to the stakeholders.
Education
Post Graduate Program: Data Science & Machine Learning -
01.2019
MBA: Marketing Management And Research -
06.1998
Bachelor of Commerce: Accounting And Finance -
06.1996
Skills
- Partnership Management
- Business Development
- Relationship building
- Contracts & Commercials planning
- Procurement services
Certification
- 05/01/22, Bitcoin & Crytocurrencies, UC Berkely&EDX
- 07/01/20, Microsoft Azure Fundamentals ( AZ900)
- 08/01/20, IBM Cloud Pak for Data Foundations
- 08/01/20, IBM Journey to Cloud- Cloud Pak
- 06/01/20, IBM Enterprise Design Thinking
Accomplishments
- Working relationships with large enterprises in the region including ADNOC, Dolphin Energy, Dry Docks, Etisalat and IMI,KSA.
- On-boarded Strategic Business Partner for Project Controls- Cleopatra Enterprise in 2022
- Lead our participation as an Exhibitor at ADIPEC 2023, STOT ME KSA 2024 and visited other events.
- Focal point for implementation support projects at Department of Tourism & Culture, Dolphin Energy, Etisalat and ADNOC
- KSA Roadshow 2024 for new markets and organized for trainings & demos for new prospects.
- Facilitated E-learning access for the team to develop new technology skills and certifications. Organized showcase demos for the team.
- Engaged with large enterprises in the Region including Dubai Financial Markets( DFM), Emirates NBD, ADIB, Daman Insurance, AD Media, Al Masaood Automobiles, Wasl Properties for Data Analytics and AI solutions.
- Successful setting up of Regional entity for Middle-East in Dubai from inception, registration, banking and operations for FDS India.
- Onboarded key partners & Vendors including Huawei,Microsoft,IBM, SoftwareAG & Neosoft in UAE, and other partners in Saudi Arabia, Jordan Netherlands, USA, UK and Kenya.
- Fulfilled RFP / RFQ of large enterprises including Oil& gas companies, Shipping Building & Repairs, Banks, Insurance companies and Government and Government regulated bodies in UAE & KSA.
- Conducted /Organized customized Workshops in Enterprises for bridging the knowledge gap of the team and management on Data Modernization and others.
- With over 17 years of UAE work experience created a meaningful network of industry leaders especially in Energy, Shipping & Logistics, Telecom, Banking and Finance services.
Timeline
Head- Commercial & Business Alliances - Interactive Group UAE
12.2021 - Current
Chief Operations Officer - Fragma Data Systems
04.2019 - 08.2020
Experience in Banking & Financial Services ( UAE, India) -
07.2018 - 11.2004
Assistant Manager, International Marketing - Chaitanya Builders & Leasing Pvt Ltd
04.1998 - 06.2000
Senior Executive - Strategic Business Research - Sun Pharmaceuticals
04.1998 - 06.2000
University Of Chicago & Jigsaw Academy - Post Graduate Program: Data Science & Machine Learning,
University Of Madras - MBA: Marketing Management And Research,
University Of Madras - Bachelor of Commerce: Accounting And Finance,
- 05/01/22, Bitcoin & Crytocurrencies, UC Berkely&EDX
- 07/01/20, Microsoft Azure Fundamentals ( AZ900)
- 08/01/20, IBM Cloud Pak for Data Foundations
- 08/01/20, IBM Journey to Cloud- Cloud Pak
- 06/01/20, IBM Enterprise Design Thinking
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