UROŠ MITRAŠINOVIĆ

Multi-market operator with 13+ years of experience across the U.S., Europe, and Middle East (8), leading high-growth hospitality operations, launching kitchens, and building scalable backend systems. I specialize in turning F&B chaos into lean, data-driven machines through automation, forecasting, and system design. Skilled at bridging operations with business intelligence ,designing, predictive models, and performance frameworks that reduce error and increase throughput. I build frameworks that scale, and are easily applicable too all levels of organization.

• Dubai Chefs Collective
• On The Hose - Newsletter

Certifications

• The Science of Gastronomy The Hong Kong University of Science and Technology on Coursera.
  Completed: 2014
• Options Trading & Investment Market Psychology
  Online Trading Academy – Dubai Branch — Completed: 2023
  

• HostGPT: Custom AI assistant for kitchen ops and P&L support
• OnTheHouse Newsletter: F&B leadership, operation, trends tips & tricks

• Bar Assistant (2004–2007)
• Exit Festival - Event Set Up & Bar Manager(Novi Sad) (2006–2016)
• Tour Guide Assistant – Jungle Tribe Travel Agency (2015–2016)
• Fireworks & Special Effects Assistant (2012–2016)
• Feature-Based Solid Modeling & 3D Assembly Modeling (2008–2012)

THE BEST OF DUBAI: A DINING EXPERIENCE

Jan 2020-Dec 2020 Featured Chef

THE BEST OF DUBAI: THE DINING DESTINATION -

Jan 2021 - Dec 2021 Featured Chef

2022 THE BEST OF DUBAI GASTRONOMY

Jan 2022 - Dec 2022 Featured Chef

Leadership Philosophy
I don't lead with inspiration. I lead with standards. I've scrubbed floors, fixed broken kitchens, fired underperformers, and built teams that didn't just survive chaos — they used it as fuel.

I don't do motivation speeches. I do clarity: Here's the target. Here's the plan. Here's your job. Let's go.

Leadership isn't about making people feel good. It's about making them better. That means pressure. That means accountability. Than means transparency and communication. That means not letting comfort sneak in and make us into cowards.

I care about my team, but I care more about what they become. If they're not growing, I'm not leading.

My job is simple: Build people. Build systems. Leave them better then I found them.

Values & Vision
I'm not here to follow traditions. I'm here to break what's broken and double down on what works.

I don't care about titles, compliments or awards. I care about results. I've spent nights fixing systems no one understood, and mornings coaching rookies into professionals , because that's how you build businesses that stay standing when everything else is collapsing.

If you want someone to maintain the status quo, and keep things tidy , I can recommend someone, no issues. If you want someone to build, scale, and leave no excuses standing , I'm your guy. Lets start building!