Urot Marlou
Director Of Sales
Dubai
Summary
Energetic leader promotes 17 years of hotel and tourism industry experience with superior record of accomplishment. Ambitious and highly motivated Director surpasses demanding objectives and achieves or exceeds set goals.
Overview
17
17
years of professional experience
13
13
years of post-secondary education
Work History
Director and Head of Operation
Gateway Express Travel and Tours
Dubai
02.2021 - Current
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Worked closely with organizational leadership and board of directors to guide operational strategy for GETT Network .
- Monitored and coordinated workflows to optimize resources of their events calendar on monthly basis.
- Formed strategic partnerships for B2B and connected with potential clients to drive business development.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals for profitable revenue result.
- Collaborated with management and fellow supervisors to organize operations and achieve demanding schedule targets.
- Established departmental performance goals and provided feedback for underperforming areas.
Director of Sales
Grand Excelsior Hotel Deira
Dubai
03.2020 - 01.2021
- Forecasted sales and established processes to achieve sales objectives.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Managed and motivated sales team to increase revenue from 80=100% occupancy
- Captured and completed sales with customer-savvy quotes, proposals and contract management strategies.
- Managed accounts to retain existing relationships and grow share of business.
- Monitored sales team performance, analyzed sales data and reported information to general managers.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Cluster Director of Sales-Leisure
TIME Hotels
Dubai
04.2016 - 03.2020
- Collaborated with team members to achieve target results.
- Ensure department operational budget is adhered to including effective cost control and procedures for approval expenditure.
- Exceeded goals through effective task prioritization and great work ethic from prospect various sources to expand account base
- Assist in pricing decisions and the development of the annual budget for assigned segments.
- Demonstrate professional presentation skills at Industry Trade Shows, Sales Events and Networking functions.
- Participate in client familiarization trips, site inspections, sales trips, and roadshow as required to meet the sales target.
- To be familiar with the products, services, rates new developments of our key competitors, and awareness of general industry trends.
- Maintain accurate management status reporting on business results, and associated action planning.
- Awarded as sales employee of the year.
Cluster Assistant Director of Sales
Metropolitan Palace Hotel and Metropolitan Hotel Deira (Habtoor Hospitality)
Dubai
03.2014 - 02.2016
- Assists in the development, implementation and sustaining of aggressive solicitation program focused on increasing business.
- Work with the management team to create and implement a sales plan addressing revenue, customers and the market for the segment led by DOS
- Participate in sales calls with members of sales team to acquire new business and/or close on business
- Execute and supports the operational aspects of business booked ( generating proposals, writing contract and customer correspondence)
- Create and implement packages and promotions for periods of low occupancy
- Incorporate guest satisfaction as a component of department meetings with focus on continuous improvement.
- Awarded as best sales of the year.
Cluster Sales Manager
Ramada Hotel Bur Dubai and Ramada Jumeirah Hotel (Ishraq Hospitality)
Dubai
07.2012 - 03.2014
- Developed unique ways to drive sales through events, community activities and local marketing campaigns.
- Implement and execute all sales objectives and action plans to reach and exceeded targets set.
- Promote and produce sales leads for Ramada within its respective areas
- Establish that selling strategies are adhered to during negotiations and maximize up selling opportunities whenever possible.
- Establish parameters, quotes and negotiate prices within the customers for transient and group business in connection with properties.
Sales Manager-Leisure
Grand Millennium Hotel Al Barsha
Dubai
10.2009 - 07.2012
- Evaluated performance against goals and implemented appropriate development plans.
- Prepare weekly or monthly activity and production reports for the Director of Sales
- Assist in pricing decisions and development of the annual budget for assigned segment(s)
- Research to modify existing or develop new wholesale contracts needed based on the hotel and/or market conditions.
- Organize and participate in meet and greet for familiarization trips for clients and agents.
- Travel to conduct domestic and international sales calls as indicated by the annual Sales Travel Plan and report on each trip via pre and post travel reports
- Solicit new business opportunities from international operators, travel agents and wholesalers through sound business practices.
- Awarded as best Customer Service employee of the year.
Sales Executive
Hawthorn Hotel Deira
Dubai
07.2008 - 09.2009
- Evaluated costs against expected market price points and set structures to achieve revenue targets.
- Gather market and customer information
- Respond to incoming emails and phone calls
- Cold calls to arrange meetings with potential customers to prospect new business
- Review own sales performance, aiming to meet or exceed targets
Business Development Manager
Desert Rangers Travel and Tours
Dubai
04.2006 - 07.2008
- Reached out to potential customers via telephone, email and in-person inquiries.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Generated new business with marketing initiatives and strategic plans.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Collected data and performed customer needs analysis.
- Represented company and promoted products at conferences and industry events.
HR Coordinator
Metropolitan Catering Services (Habtoor Hospitality)
Dubai
04.2005 - 04.2006
- Supported HR functions with emphasis on record keeping, data entry and general HR tasks.
- Maintained human resources information system and kept employee files up to date and accurate.
- Assisted with recruitment process by posting job ads, filtering applications, scheduling interviews, assisting in interview process and drafting offer letters.
- Explained employee compensation, benefits, schedules, working conditions and promotion opportunities.
- Conducted background checks on candidates by obtaining information from law enforcement officials, previous employers and references.
- Captured key feedback from employees during exit interviews.
Education
Bachelor of Science - Airline Management
Royal Christian College
Cebu, Philippines 03.1989 - 04.1992
Bachelor of Science - Elementary Education - Major in English
University of Cebu - Lapu-Lapu And Mandaue
Mandaue City, Cebu, Philippines 05.2003 - 10.2004
Master of Business Administration -Business Mgmt.
Swiss Business School - ATMS
Sharjah, UAE 03.2014 - Current
Skills
Understanding of business functions
undefinedTimeline
Director and Head of Operation
Gateway Express Travel and Tours
02.2021 - Current
Director of Sales
Grand Excelsior Hotel Deira
03.2020 - 01.2021
Cluster Director of Sales-Leisure
TIME Hotels
04.2016 - 03.2020
Cluster Assistant Director of Sales
Metropolitan Palace Hotel and Metropolitan Hotel Deira (Habtoor Hospitality)
03.2014 - 02.2016
Master of Business Administration -Business Mgmt.
Swiss Business School - ATMS
03.2014 - Current
Cluster Sales Manager
Ramada Hotel Bur Dubai and Ramada Jumeirah Hotel (Ishraq Hospitality)
07.2012 - 03.2014
Sales Manager-Leisure
Grand Millennium Hotel Al Barsha
10.2009 - 07.2012
Sales Executive
Hawthorn Hotel Deira
07.2008 - 09.2009
Business Development Manager
Desert Rangers Travel and Tours
04.2006 - 07.2008
HR Coordinator
Metropolitan Catering Services (Habtoor Hospitality)
04.2005 - 04.2006
Bachelor of Science - Elementary Education - Major in English
University of Cebu - Lapu-Lapu And Mandaue
05.2003 - 10.2004
Bachelor of Science - Airline Management
Royal Christian College
03.1989 - 04.1992
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