Uzma Hassan

Directed operations across multiple domains for the launch of Zevaher, a luxury high-jewelry brand.

Responsibilities:

• Designed and executed end-to-end operational workflows encompassing logistics, regulatory compliance (AML/CFT), and e-commerce order management to ensure timely, secure, and seamless fulfillment for a high-end clientele.
• Managed the DMCC office setup project—defined project scope, coordinated vendor selection, handled procurement, and ensured workspace readiness for launch.
• Led packaging development, aligning luxury standards, technical specifications, and supply chain constraints within tight timelines.
• Developed and standardized customer service protocols and product sizing guidance to improve user experience and minimize post-sale queries.
• Directed brand and content development strategy, overseeing web content creation and ensuring consistency across digital platforms.
• Supervised photography and videography production to support brand positioning and marketing campaigns.
• Acted as liaison between internal teams and external stakeholders—including logistics providers, designers, developers, and compliance consultants—to maintain alignment on brand standards, schedules, and deliverables.
• Collaborated with the Chief Product Officer in curating jewelry designs to reflect brand identity, market positioning, and aesthetic vision.

Tools: Shopify, Zoho Projects, Zoho Bigin, myDHL+, FedEx, Brinks, UAE GoAML portal, watchdog, Canva, Microsoft 365, Adobe Suite, DMCC Portal.

Achievements: Successfully launched Zevaher’s operations from ground-up in under a year. Achieved full AML/CFT compliance and DMCC operational licensing. Reduced customer service interventions through proactive development of care and sizing standards. Delivered high-quality digital and visual brand assets that aligned with luxury market expectations. Built a cross-functional operating model uniting logistics, compliance, design, and digital teams.

Clientele: High-net-worth individuals and collectors across UAE, Singapore, and broader GCC region.

Responsibilities:

• Provided full-time care for my three children, including one with special needs. Delivered structured, home-based developmental interventions in coordination with therapists and educational professionals. Maintained a nurturing and goal-oriented environment to support academic, social, and emotional growth.

Tools:

problem-solving, adaptability, resilience, compassion, empathy, and behavioral observation. Collaborated with multidisciplinary professionals to tailor developmental strategies.

Achievement:

• Achievements: Successfully facilitated the full integration of my special needs child into mainstream school. Functioning independently and performing at par with peers.

Responsibilities:

• Managed workforce planning for 80+ personnel, including Directional Drillers, MLWD Engineers, international commuters, and Remote Operations Engineers.
• Evaluated job demands against crew certifications, competencies, and rotation schedules, ensuring optimal resource allocation.
• Liaised between Service Delivery Managers (SDMs), Field Training Champions, and the Asset Manager to ensure crews were skilled, rested, and job-ready.
• Forecasted workforce needs over a 3–6 month horizon using internal planning tools, supporting upskilling and re-certification strategies.
• Coordinated with HR and FTCs to temporarily relocate personnel with niche expertise across locations when operational demands exceeded local capacity.

Tools: iPlanner, iDistrict, Schlumberger Utilization Matrix, Competency Tracker, Internal HR & Certification Portals.

Achievements: Delivered the most efficient crew size ratios in the MEA region while maintaining workforce satisfaction and operational continuity. Enabled zero delays in crew assignments across multiple locations through proactive planning and stakeholder coordination.

Customers: Internal Schlumberger operations and clients including ADCO, ADMA, and ZADCO.

Responsibilities:

• Reviewed tool requirements across Schlumberger UAE's multiple rigs and optimized allocation through internal planning systems to ensure efficient utilization and minimal downtime.
• Analyzed tool utilization data to reduce asset turnaround time and minimize Non-Productive Time (NPT).
• Acted as liaison between the Operations Support Manager, Asset Manager, and field teams to coordinate tool preparation, dispatch, and return.
• Evaluated Tool Collar Orders (TCOs) alongside Service Delivery Managers to ensure tool availability, suitability, and operational readiness.
• Forecasted equipment needs 3–6 months in advance to inform the maintenance team’s productivity planning and ensure uninterrupted service delivery.

Tools: iPlanner, iDistrict, Qtrac, TCO System, Maintenance Planning Dashboards.

Achievements: Significantly reduced tool turnaround time and improved asset utilization across multiple rig locations. Supported segment-specific and general QHSE efforts by enhancing tool planning accuracy and readiness. Contributed to reduced NPT by ensuring timely and accurate delivery of properly maintained and configured tools.

Customers: Internal operations teams and external clients including ADCO, ADMA, and ZADCO.

Responsibilities:

• Led a remote operations team as Remote Cell Manager, overseeing real-time MWD/LWD services for rigs operated by ADCO, ADMA, and ZADCO within the UAE.
• Simultaneously managed MLWD operations for 4 to 6 rigs across international locations including Pakistan, Sudan, Iraq, and Yemen.
• Coordinated logging, drilling data acquisition, and real-time support to ensure service continuity, data accuracy, and compliance with Schlumberger D&M standards.
• Delivered technical responses to field queries and collaborated with engineers and clients to troubleshoot and optimize service delivery.

Tools: Scope Suite (PeriScope, EcoScope, StethoScope), InterACT, WellSite Advisor, WITS/WITSML, Techlog, Microsoft Teams, and Schlumberger's Real-Time Data (RTD) platform.

Achievements: Maintained consistent service quality across multi-rig operations, delivering logs, digital data, and reports within client timelines. Improved client satisfaction through timely issue resolution and proactive technical support. Successfully led remote operations across geographies, enhancing field-to-remote collaboration and operational efficiency.

Customers: ADCO, ADMA, ZADCO (UAE), and various international rigs in Pakistan, Sudan, Iraq, and Yemen.

Responsibilities:

• Acted as Cell Manager (Team Lead) for multiple rigs, overseeing MWD/LWD operations using Scope tools and ensuring high-quality service delivery and tool performance.
• Supervised wellsite execution, tool deployment, and data acquisition on land rigs across Texas for various high-profile clients.
• Provided technical leadership to field crews, ensuring adherence to Schlumberger standards, safety protocols, and client-specific drilling objectives.
• Supported formation evaluation and drilling optimization using advanced downhole tools.
• Midland, USA

Tools: Scope Suite (PeriScope, Slimpulse), InterACT, WITSML, RTD, MWD/LWD acquisition systems.

Project Assignments / Customers:

• Cactus 104, Cactus 102 rigs – Cimarex (Feb 2011 – Mar 2011)
• H&P 436 rig – Devon (Mar 2011 – Apr 2011)
• H&P 372 rig – Anadarko (May 2011 – Jun 2011)
• Cactus 101 rig – Energen Ltd, with PeriScope (Jun 2009 – Sep 2009)

Achievements: Delivered a GFE project presentation on 'Neutron-Gamma Density Operations: Chemical Source-less Formation Evaluation'—a proposal for transitioning from chemical-based logging tools to environmentally safer alternatives in Australia, Papua New Guinea, and North America.

Responsibilties:

• Served as Cell Manager (Team Lead) on multiple offshore and deepwater rigs across Australia and the Timor Sea, supervising MWD/LWD operations using advanced Scope and VISION tools.
• Oversaw tool deployment, formation evaluation, and real-time drilling data acquisition for high-profile energy clients.
• Led geothermal well operations, applying shock mitigation strategies and directional services to reduce costs and enhance drilling performance.
• Mentored junior engineers and trainees, ensuring high-quality service delivery and operational safety.

Tools: VISION Suite (arcVISION, adnVISION, sonicVISION), Scope Suite (PeriScope, EcoScope, StethoScope), InterACT, RTD, WITSML.

Project Assignments / Customers:

• Maersk Discoverer – Woodside Energy Ltd (Mar 2009 – onward)
• Ensco-104 – ConocoPhillips (Jan 2010 – Mar 2010)
• Songa Venus – CNOOC, PTTEP
• Stuart Petroleum, Albers (Aug 2009 – Dec 2009),
• Enfield operations – Woodside (Apr 2009 – Jul 2009), Southern Carnarvon Basin (Enfield/Vincent fields)
• Woodside (Jan 2009 – Mar 2009), Bass Strait – Santos Ltd (Jun 2008 – Oct 2008)
• Moomba – Geodynamics geothermal wells 'Habanero' & 'Jolokia' (Oct 2008 – Dec 2008), Bass Strait & Esso rigs – Field Engineer Trainee (Jan 2008 – Mar 2008)

Achievements & Training: Delivered successful geothermal operations with enhanced directional drilling and vibration mitigation for deep wells up to 4000m MDRT. Attended Schlumberger OFS-1, OFS-2, OFS-3, and Engineering-1 courses at the Middle East Learning Center (Abu Dhabi). Presented consistent high-performance execution on deepwater and remote rigs under strict safety and technical standards.