Summary
Work History
Education
Skills
Accomplishments
Certification
Work Availability
Quote
Timeline
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Vaishali Sarvaiya

Vaishali Sarvaiya

Dubai

Summary

Experienced, results-driven professional skilled in scaling businesses and managing million dollar ad spends. Over 8 years of expertise in performance marketing, specializes in data-driven marketing strategies, PPC strategy, and and successfully managing key Gulf clients. Successfully led the MENA accounts, optimized campaigns, and collaborated with cross-functional teams. Managed key clients like Dominos and Mundipharma, delivering exceptional results and driving marketing success.

Work History

Account Director

Logicserve Digital
Dubai
06.2022 - Current
  • Successfully scaled the business and achieved high ROI, managing multi-million-dollar ad spends across various brands and channels like Google ads, Social Media (Facebook ads), Snapchat and more
  • Drive comprehensive and data-driven digital marketing strategies in the Gulf region, boosting brand visibility, customer engagement, and market share
  • Handled key clients in the Gulf region, including Dominos, Mundipharma, Asian Paints Berger, Century Financial, and Hi Dubai
  • Possess over 8 years of experience in running performance marketing campaigns, combining technical expertise and strategic thinking
  • Lead client review meetings, provide campaign updates, ensure client satisfaction. Evaluate digital marketing performance, measure against ROI and KPIs.
  • Develop and execute client strategies, optimize campaign efficiencies and identify areas for further client support and growth opportunities
  • Utilize strong analytical skills to assess the end-to-end customer experience across multiple channels, leveraging data insights for optimization.
  • Develop and implement PPC strategies aligned with marketing and business objectives, optimizing campaign performance, and driving results

Account Director

Logicserve Digital
Mumbai
04.2021 - 05.2022
  • Data-Driven Performance Marketer leveraging powerful analysis and insights to exceed performance goals
  • Planned online marketing strategies and executed retargeting campaigns on social media platforms (Facebook, Google, Instagram, etc.) and ad network platforms
  • Targeted optimization output department across creative, geography, platform, and channel for scalable performance
  • Proficient in AB testing, Google/Social ads, and PPC
  • Strategized accounts and achieved aggressive targets, resulting in a 100% decrease in cost per quality through regional-specific strategies
  • Identified opportunities for digital marketing traffic growth to increase sales and website traffic
  • Developed and managed monthly and annual marketing budgets.

Sr. SEM Manager

Logicserve Digital
Mumbai
11.2018 - 03.2021
  • Audited provided data analysis for multiple Google ads account and recommended strategies to scale up and bring more efficiency in the account
  • Developed comprehensive campaigns encompassing account setup, strategic planning, bid management, optimization, and conducted in-depth analysis for insightful insights.
  • Developed reporting templates to provide a high-level overview on paid media performance for weekly, monthly, quarterly meeting
  • Optimized account performance through bidding, keyword expansion, ad scheduling, geo- targeting, keyword negating, landing page optimization and ad A/B testing.
  • Effectively manage and mentor teams, guiding them on strategies, enhancing their efficiency, overseeing their efforts, and driving increased productivity.

Digital Marketing Manager

White Rivers Media
Mumbai
08.2016 - 10.2018
  • Responsible for all digital paid media campaign including media planning and media buying
  • Executing multiple marketing initiatives including digital, radio, print
  • Conducted internal training sessions on Google ads, Facebook ads
  • Prepared detailed plans including campaign elements like keywords, targeting etc
  • Negotiated rates and added value with media vendors Contributed more than 70% profit margin to the firm.
  • Developed and executed A/B testing strategies to optimize campaign performance.
  • Drove cross-functional collaboration with focus on quality service delivery.
  • Monitored trends in digital marketing landscape and adjusted strategies accordingly.

Media Executive

Foxymoron
Mumbai
05.2015 - 08.2016
  • Executing and Optimizing for all SEM campaign.
  • Creating reports with analysis on performance of campaign.
    Solving client technical queries.
  • Recommending landing page designs creative, copies for the ads.
    Increased Quality Score averages to 7, which provided 43% lower cost per click (CPC) while maintaining conversion volume.
  • Discussed marketing goals with clients to identify needs and articulate details to marketing team.

Education

Master of Commerce -

Mumbai University
03.2014 - 04.2016

Skills

Performance Marketing

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Accomplishments

  • Received an award for exceptional performance and successfully boosting the revenue of the accounts by 10-fold.
  • Implemented streamlined processes within the company, specifically in areas such as finances, monthly and quarterly business reviews.
  • Successfully implemented cross-selling and upselling strategies, resulting in increased revenue generation for the company

Certification

Google ads certified, Digital Guru Black Belt Certified (Google)

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Success is not final; failure is not fatal: It is the courage to continue that counts.
Winston S. Churchill

Timeline

Account Director

Logicserve Digital
06.2022 - Current

Account Director

Logicserve Digital
04.2021 - 05.2022

Sr. SEM Manager

Logicserve Digital
11.2018 - 03.2021

Digital Marketing Manager

White Rivers Media
08.2016 - 10.2018

Media Executive

Foxymoron
05.2015 - 08.2016

Master of Commerce -

Mumbai University
03.2014 - 04.2016
Vaishali Sarvaiya