Valerie Vayssiere
Dubai
Summary
A loyal, dedicated and results-driven Director of Sales and Marketing with a highly successful background achieving profitable business growth through the creation and execution of effective sales and marketing strategies. Experienced in working with luxury industries on a local and an international level with the primary focus on exceeding expectations related to customer service delivery while ensuring maximum revenue for the company. Possesses excellent interpersonal communication and negotiation skills along with the ability to develop and maintain mutually beneficial internal and external relationships. Successful in driving and leading a team to excel.
Overview
20
20
years of professional experience
Work History
Director of Sales and Marketing
Bulgari Resort, Dubai
01.2020 - Current
- Lead a team of 14 people handling Sales, Events and Communication (PR, Marketing)
- Prime objectives and achievements: Positioning the hotel as number one in STR (Rate and RevPar) and exceeding annual budget for the past 3 years
- Developing and executing sales strategies to penetrate new markets while expanding the hotel HNWI clients’ database on a local and international level
- Achieved sales goals and service hotel KPI by cultivating and securing new customer relationships.
- Implement dynamic pricing strategies to maximize revenue throughout the year
- · Monitor and report on competitor and customer activities, industry trends and market developments to adapt the sales and marketing strategies of the hotel
- Analyzed sales and marketing data to constantly improve sales and marketing strategies
- Establish and maintain strategic partnerships and alliances with others organizations in the luxury industries to enhance the hotel's reputation and positioning in the overall luxury market markets.
- Build and manage a high-performing and demanding sales team, including recruitment, training, coaching, performance and retention management (Employment Engagement Survey scored 97% in leadership index for last 2 years
- Prepare sales reports, Sales and Marketing plan along with yearly budget
- Set individual room revenue goals for the Sales and Marketing team
Director of Sales & Marketing
Fairmont Hotels, Dubai| Ajman| Fujeirah
01.2018 - 12.2019
- January 2018 till July 2019 | Director of Sales and Marketing, Fairmont Dubai
- August 2019 till December 2019 | Cluster Director of Sales and Marketing for Fairmont, Dubai, Fairmont Ajman and Fairmont Fujeirah
- Lead a team of 27 people handling Sales, Events and Communication (PR, Marketing, Digital Marketing)
- Implement strategies for all market segments to achieve a healthy STR ranking and fair market shares
- Prepare Sales Reports, annual Sales & Marketing Plan and budget
- Create an effective Sales Programs that increase awareness and positive perception of the Hotel
- Direct and manage all activities related to the Sales and Marketing department, ensuring all service standards are followed
- Ensure the achievement of sales objectives on a monthly, quarterly and yearly basis
- Ensure the integrity of key accounts, the key prospect data base and monitoring of the sales software programs for accuracy and thoroughness
- Provide guidance and direction in the development of segment action plans
- Oversee the account management of key market segments along with all group, transient, and banquet sales activities to maximize revenue for the hotel.
- Set individual room revenue goals for the Sales and Marketing team
- Develop awareness and reputation of the hotel and the brand in the local community
- Attend owners meeting on a monthly basis
Director of Sales
Ritz Carlton, Grand Canal, Abu Dhabi
06.2016 - 01.2018
- Started as Director of Sales, Goups and was promoted 4 months later to Director of Sales
- Lead a team of 14 people handling Corporate, Leisure and MICE segments
- Implement strategies for all market segments
- Develop and enhance the Ritz Carlton Abu Dhabi, Grand Canal as “a Wedding destination” for the Indian market through good relationship with wedding planners based in the UAE and India along with the knowledge of the culture
- Position the hotel in the international high end leisure market along with GCC market by looking for sales opportunities through constant contact with international and local Tour Operators as well as DMCs Develop new markets – Australia, China and South America
- Implement strategies for the Villas product for long staying guests through corporate accounts, and real estate agencies
- Drive and lead Groups department to constantly achieve a good group base on a monthly basis to ensure transient segments and group pace targets re met
- Oversee the account management system for all market segments to ensure staff’s productivity and development
- Work closely with the Director of Revenue Management in putting sales strategies to achieve budget/forecast
Director of Sales
Shangri-La Hotel, Dubai
01.2012 - 05.2015
- Actively participate in the development of sales marketing strategies for specific accounts and segments. (Corporate, Leisure and MICE)
- Recommend contracted room rates structure for the Corporate, Leisure and MICE markets
- Establish and ensure that the Account Management is adhered to by all team members in order to ensure maximum productivity and staff’s development
- Thoroughly supervise and develop top 10 accounts in all market segments with dedicated sales managers in order to maximize opportunities and revenue for the hotel
- Work closely with Director of Revenue Management in order to achieve monthly budget/forecast as well as high positioning in the STR
- Establish sales targets and implement approved sales incentive program for the sales team
- Establish job descriptions, specifications and performance standards
- Interview, hires and motivates sales team
- Provide constant training for the sales team in order to create a learning and development environment
Regional Sales Office, London
Shangri-La Hotels and Resorts
08.2003 - 01.2012
- Director of Business Development, UK Corporate and MICE along with Nordic Countries (All market segments)
- Groups Sales Manager UK
- Sales Manager, France, Belgium, Italy and Spain
- Sales co-ordinator, France, Belgium, Italy and Spain
- Reservation Manager
Education
Brevet Technicien Superior De Tourisme - Tourism And Travel Management
Ecole Professionelle De Tourisme, Communication
Toulouse06.1999
License in Languages - Tourism
Universite Du Mirail
Toulouse06.1988
Skills
Sales & Marketing Strategies
Leadership Proactive Sales
Luxury Hospitality
Luxury Sales
Client relation
Client presentation
Customer service
Result driven
Sales focused
Additional Information
Nationality: French
Single status
Clean driving license
Languages
French
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Hobbies
Yoga, Meditation, Travelling, Reading, supporting training companies in luxury hospitality module
Timeline
Director of Sales and Marketing
Bulgari Resort, Dubai
01.2020 - Current
Director of Sales & Marketing
Fairmont Hotels, Dubai| Ajman| Fujeirah
01.2018 - 12.2019
Director of Sales
Ritz Carlton, Grand Canal, Abu Dhabi
06.2016 - 01.2018
Director of Sales
Shangri-La Hotel, Dubai
01.2012 - 05.2015
Regional Sales Office, London
Shangri-La Hotels and Resorts
08.2003 - 01.2012
Brevet Technicien Superior De Tourisme - Tourism And Travel Management
Ecole Professionelle De Tourisme, Communication
License in Languages - Tourism
Universite Du Mirail
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