Vanina Susini
Meydan,Dubai, UAE
Summary
A seasoned marketing strategist with 7+ years of experience specializing in brand strategy, creative campaign planning and execution across online and offline (events, thoughts leadership, digital & social media), project management, and communications (Internal & External).
Demonstrates a strong proficiency in Marketing Strategy across B2B, B2B2C, and G2G sectors. Adept at partner and stakeholder management, audience profiling, and market research. Committed to driving impactful campaigns and fostering strategic partnerships to achieve organisational goals.
Overview
7
7
years of professional experience
Work History
Brand Strategy Manager
Home of The Crew
Dubai
01.2025 - Current
- Emirates NBD: Lead digital communications in business marketing, predominantly on EDM's through client re-brand; cutting across their various segment portfolios (customer, retail, and private).
- Emirates Islamic: Concept creation and customer journey in events to new prospects and university students
- PureHealth: Brand launch for SEHA Clinics - Brand identity, brand messaging, and stakeholder mapping for enhanced internal and external brand cohesion
Senior Consultant
Deloitte
Dubai, UAE
09.2022 - 01.2025
- UAE Gov. Entity (confidential): Brand positioning analysis and strategic roadmap, including benchmarking, brand identity and brand communication ladder
- KSA Giga Project(s) (confidential): On-site & remote project management, engagement management, business & investor journey strategy, go-to market strategy, creative campaign delivery management
- UAE Federal Authority (confidential): Social, digital, web UX, CX strategic development, content strategy, creative management
- UAE/KSA Hospitality Sector (confidential): Brand strategy, go-to-market strategy
- Internal Eminence and business development (confidential): Firm campaign creative strategy, internal communications
Sr. Marketing Strategist
Acorn Strategy
Dubai
10.2021 - 08.2022
- Spearheading full digital and advertising strategies for business development across government authorities in Saudi Arabia, Abu Dhabi, Australia, Dubai (Department of Economic Development, Cultural Development, Ministry of Culture, Tourism Australia, Tabreed, TRANSCO etc.)
- Developed full communication plans and campaign concepts for public companies in the automotive, healthcare and oil & gas sector (ADGM, WFES, ATLP, Burjeel Medical City, Mubadala Health)
- Managed business development pipeline
Sr. Marketing & Business Consultant
+HE CREW Agency
Dubai
08.2020 - 09.2021
- Internal: Head strategist and client relationship manager on business marcomms across retail, fashion, sports (B2B and B2C verticals)
- Pedal CC: Creative planning and communication channel development
- Content direction internal and to partners/influencers/publishers
Marketing Consultant
Emirates Hosptality Group
Dubai
02.2020 - 07.2020
- FMCG - Luxury Beauty: HACCI (Japan) - Developed digital framework for commerce and communications
- F&B - ARABICA (Japan)- Lead on brand creative activations, developed sales channels by repackaging and rebranding products
- F&B - Sarabeth's (USA) - Evolved the brand's strategy and positioning
Marketing Communications Consultant
AddMind Group
Dubai, DU
01.2020 - 04.2020
- White DXB and White Beach: Managing the digital and PR activity (online and offline). Redistribution of budgets to leverage top performing platforms/ publishers, creating key brand KPIs.
- Led on key concept creation, establishment of loyalty programs.
Marketing Executive and Account Manager
Hills Advertising LLC. & Phonbooth.com
Dubai
08.2018 - 12.2019
- Built portfolio of over 100 clients (all industries), specialised in digital, e-commerce, and fin-tech businesses where I fully serviced our partnerships. This included creative proposals on brand messaging, consumer behaviour analysis for advertising placements (online and offline), and project scaling.
Education
Digital Marketing & Performance
DIGITAL CERT. Astrolabs (KHDA) & Google
Dubai04.2022
Awarded Scholarship - Women in Business and Global Professional
AWARD Hult Business School
Dubai07.2020
M.Sc. - International Marketing, Specialisation in Consulting and Innovation
MASTER Hult Business School
London2018
Bachelor of Arts - Major in Philosophy and Politics, minor in Theology
BA King’s College
London2016
Skills
- Engagement & Project Management
- Brand Strategy
- Campaign & Content Strategy
- Communications (Internal & External)
- Marketing Strategy (B2B, B2B2C, G2G)
- Partner, Stakeholder Management
- Audience Profiling & Market Research
Additional Information
French (fluent), English (fluent), Spanish (proficient)
London Based Consulting Projects
- Burberry (2019): Mapping a consumer journey in line with brand and market position to upgrade the flagship Regent St. Store experience.
- The Ned London Hotel (2018): How to create a differentiated exclusive experience: via new membership and social media marketing
- Nissan (2017): How to launch new Nissan Leaf: Digital media push in Chinese market: car-sharing model (app design & prototype configuration)
- Nespresso (2017) : Reinvigorate the brand to new audiences: Digital media analysis: marketing combined with CSR/sustainability initiatives
Voluntary Experience
- Bewellbranded.com (Dubai, 2020) : Consulting on audience engagement for monetisation of platform: DIY formulas, templates, and B2B strategy
- VividCity China X MERAAS (Dubai, 2019): Appointed as VividCity's UAE representative to consult on the digital OOH opportunities in China
- Dentsu Aegis & Amplifi (London, 2016): Professional Ethics and Guidance Consultations with Dentsu Aegis, Alastair Holmes (Digital Account Executive at Amplifi)- Meeting with Cali Mckrill (Planner at Mcgarrybowen)
- Model United Nations (Paris, 2012): Security council
Timeline
Brand Strategy Manager
Home of The Crew
01.2025 - Current
Senior Consultant
Deloitte
09.2022 - 01.2025
Sr. Marketing Strategist
Acorn Strategy
10.2021 - 08.2022
Sr. Marketing & Business Consultant
+HE CREW Agency
08.2020 - 09.2021
Marketing Consultant
Emirates Hosptality Group
02.2020 - 07.2020
Marketing Communications Consultant
AddMind Group
01.2020 - 04.2020
Marketing Executive and Account Manager
Hills Advertising LLC. & Phonbooth.com
08.2018 - 12.2019
Digital Marketing & Performance
DIGITAL CERT. Astrolabs (KHDA) & Google
Awarded Scholarship - Women in Business and Global Professional
AWARD Hult Business School
M.Sc. - International Marketing, Specialisation in Consulting and Innovation
MASTER Hult Business School
Bachelor of Arts - Major in Philosophy and Politics, minor in Theology
BA King’s College
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