Varnika Singh
Dubai
Summary
Growth strategist with a successful career in devising smart business plans for setting up new venture operations profitably and enabling stunning organizational turnarounds by crafting and effectuating robust sales and operations strategies. Experienced in sales & operations management in international markets with retail & consulting industries.
Overview
11
11
years of professional experience
Work History
Seller Acquisition Manager
Veppy
11.2022 - Current
- Onboarding & Growth: Responsible for onboarding and growing the largest and highest potential sellers of all categories(Men's fashion, Kids, etc) in UAE, directly managing a team of account executives.
- Merchant operations: effectively prioritizing and leading a pipeline of sellers to consistently meet/exceed quarterly targets. To classify and analyze merchant data, formulate different operation strategies and plans according to different tier/ layer of merchants, and build up the growth of different merchants.
- Promotion and sales: collaborating with internal/external team, driving the sales of the managed category.
- Conducting deep dive analysis on issues affecting Seller business performance and providing the Voice of the Seller as an input into product development and process improvement.
Business Development Manager
Headfield Solutions Pvt Ltd
10.2021 - 10.2022
- The primary focus being bringing new business from new and existing clients.
• Define and develop lead generation strategies and marketing plans for new accounts & to further penetrate existing accounts.
• Maintain an ongoing relationship with prospective clients, continuously assessing and communicating how Head Field as a Staffing Solutions can meet their needs.
• Negotiate contractual terms and conditions for employment services, and works with the operations and recruiting teams to ensure smooth handoffs.
▪ Work on getting Contract Staffing requirements from direct clients /Tier-1 Vendors and closing open positions.
▪ Cold calling and Market research to locate the potential Vendors/Clients.
▪ Provide timely feedback to the management regarding performance, activity reports and account strategy concerns.
▪ Expertise generating new business for IT Staff Augmentation Services/ Virtual Assistant Services
▪ Excellent interpersonal, rapport-building and negotiation skills.
▪ Expert in Delivery Management / Client Servicing.
Boutique Manager
Bateel International
10.2020 - 09.2021
- Prepared yearly and quarterly budgets as well as effective strategies to consistently meet financial targets.
- Created comfortable and inviting boutique environment to make customers feel welcomed and happy to make purchases.
- Managed team of full-time and part-time staff, trained new workers and monitored performance.
- Tracked store inventory and coordinated new purchases to keep adequate merchandise on hand for sustained sales.
- Responsible for day to day operations of the store and additional warehouse at cold storage facility
- Responsible for maximizing sales at all store and online channels.
- Managing inventory, sales, orders & customer data at four online platforms- TataCliq, Bateel International website, Indian partner app & Swiggy.
- Responsible to train store associates for next level assessment.
- Responsible for marketing and advertising of the brand in local regions.
- Responsible to bring in maximum bulk & corporate orders.
Head of Operations- Retail
XIMIVOGUE
11.2018 - 10.2020
- Traveled to all locations across the country to manage each store and perform reviews of individual managers and employees.
- Developed processes to save on costs and prevent losses.
- Enhanced regional branch performance by implementing proven management processes to increase revenue.
- Set, enforced and optimized internal policies to maintain responsiveness to demands.
- Suggested corrective services to handle customer complaints.
- Devised processes to boost long-term business success and increase profit levels.
- Helped plan marketing strategies.
- Trained new employees on proper protocols and customer service standards.
- Implemented ticket tracking system and worked with team to create customized system for improved tracking and logging of work issues.
- Assisted in recruiting, hiring and training of team members.
- Trained and guided team members to maintain high productivity and performance metrics.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
Store Manager
Reliance Brands Ltd (Scotch & Soda)
01.2018 - 09.2018
- Managed inventory control, cash control and store opening and closing procedures.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Completed point of sale opening and closing procedures.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Supervised guests at front counter, answering questions regarding products.
- Rotated stock to achieve optimum appeal and minimize shrinkage.
Store Manager
Store Manager Arvind Lifestyle Brands Limited (GANT)
06.2016 - 01.2018
- Responsible to lead India's flagship store of the brand; 1780 sqft with a team of 8+2.
- Responsible for all day to day store operations (roaster management, team management, inventory management)
- Responsible for training new recruits (associates & managers for all the stores across region) for the brand as a part of their induction process.
- Responsible to train store associates for next level assessment Responsible for marketing and advertising of the brand in local regions.
- Building customer database to enhance Brand's business and brand image. Help merchandising team plan for next season B&M, by providing customer feedback on newly introduced styles.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Bolstered sales volume by implementing incentive program and initiating advanced employee training.
Retail Operations Management Trainee
Bestseller Retail India Pvt Ltd
06.2014 - 06.2016
- Went through 1 year of planned training track to learn about different departments of retail like buying, merchandising. inventory management, visual merchandising & sales.
- Served as a sales associate and executed functions related to achieving sales targets and gaining knowledge for the project to be presented further
- Promoted and held responsibilities as a senior sales associate at a store. Participated in team management activities.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Education
Bachelor of Science - Hospitality Administration And Management
Institute of Hotel Management
Jaipur, India08.2014
Skills
- Research & Lead Generation
- Communication & Skilled Negotiation
- Quantitative Analysis
- Report Management & Presentation
- Trends Analysis & forecasting
- Critical Thinking
- Competition Mapping
- Vendor Management
Languages
English
Hindi
Timeline
Seller Acquisition Manager
Veppy
11.2022 - Current
Business Development Manager
Headfield Solutions Pvt Ltd
10.2021 - 10.2022
Boutique Manager
Bateel International
10.2020 - 09.2021
Head of Operations- Retail
XIMIVOGUE
11.2018 - 10.2020
Store Manager
Reliance Brands Ltd (Scotch & Soda)
01.2018 - 09.2018
Store Manager
Store Manager Arvind Lifestyle Brands Limited (GANT)
06.2016 - 01.2018
Retail Operations Management Trainee
Bestseller Retail India Pvt Ltd
06.2014 - 06.2016
Bachelor of Science - Hospitality Administration And Management
Institute of Hotel Management
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