Vartika Khanchandani
Dubai,United Arab Emirates
Summary
Currently leading client engagement and content marketing at Mashreq Corporate Banking.Experienced communications and marketing professional focused on developing and executing strategic campaigns. Drive brand awareness and engagement through innovative content creation and targeted digital marketing. Excel in fostering stakeholder relationships and leveraging data-driven insights for impactful decision-making. Skilled in integrated strategies, brand storytelling, and digital transformation. Passionate about bold ideas, authentic narratives, and bringing impact to fashion, editorial, luxury, and lifestyle brands.
Overview
1
1
years of professional experience
6
6
years of post-secondary education
Work history
Marketing & Client Engagement Specialist, Digitization Coordinator
Mashreq Corporate Banking
Dubai
2024.02 - 2025.06
- Lead strategic marketing communications for seamless migration of 2000+ regional clients across multiple markets in GCC region.
- Spearheaded production of user-focused tutorial videos, enhancing product adoption and user engagement through clear, instructional storytelling.
- Developed and executed client outreach campaigns, focused on maximizing retention, satisfaction, and long-term client value.
- Drive digital transformation initiatives, conducting client training and enablement for online platforms to ensure smooth onboarding and usage.
- Collaborated cross-functionally with internal teams to embed client feedback and insights into marketing and product strategies.
- Recognized with Mashreq GTB Spot Award at quarterly Townhall for outstanding contribution towards digitization of clients during GCC migration initiative.
Client Service & Marketing Coordinator
Manning & Co
Sydney, Australia
2022.10 - 2023.06
- Planned and executed integrated marketing campaigns for both B2B and B2C clients, aligning strategies with business objectives.
- Developed data-driven content strategies to enhance brand visibility, audience engagement, and messaging impact.
- Spearheaded SEO efforts, resulting in improved website traffic, higher search rankings, and increased conversion rates.
- Managed client relationships and end-to-end project delivery, ensuring timely execution and stakeholder satisfaction..
- Tracked industry trends staying abreast of latest developments in digital marketing landscape.
Marketing & Advertising Coordinator
Technuto
Dubai, United Arab Emirates
2021.08 - 2022.09
- Executed multi-channel marketing campaigns and brand events to drive visibility and engagement.
- Managed and curated social media content, ensuring alignment with brand voice and strategy.
- Led PR initiatives and influencer partnerships to amplify brand presence and reach target audiences.
- Coordinated cross-functional activations, fostering collaboration and delivering cohesive campaign experiences.
- Monitored industry trends, kept campaigns relevant and engaging.
PR & Marketing Intern (Remote)
Property Advisor and Architecture Group
Brussels, Belgium
2021.10 - 2022.02
- Created engaging editorial content and visual assets to support brand storytelling and campaign goals.
- Managed PR and media outreach efforts, securing coverage and strengthening media relationships.
- Oversaw content calendars and performance reporting, ensuring timely delivery and strategic alignment.
Marketing Intern
Globally United
Dubai, United Arab Emirates
2021.04 - 2021.09
- Produced blog articles, social media posts, and newsletter content tailored to audience engagement and brand objectives.
- Analyzed campaign performance and generated actionable reports to inform ongoing content and marketing strategies.
- Promoted brand activity at public and industry events to build awareness.
Education
Bachelor of Commerce - Marketing & Public Relations
University of Wollongong
Sydney 2019.09 - 2023.10
Senior Secondary Education - Marketing & Business
Our Own English High School
Dubai 2017.04 - 2019.03
Skills
- Brand Strategy
- Campaign Analytics
- CRM
- Digital Marketing (SEO, SEM, Paid Ads)
- PR & Influencer Relations
- Google Analytics
- Canva
- Advanced Excel
Accomplishments
- Event Coordinator, Good360 Australia
- Treasurer, Club Impresario, University of Wollongong
Languages
English
Hindi
Urdu
Timeline
Marketing & Client Engagement Specialist, Digitization Coordinator
Mashreq Corporate Banking
2024.02 - 2025.06
Client Service & Marketing Coordinator
Manning & Co
2022.10 - 2023.06
PR & Marketing Intern (Remote)
Property Advisor and Architecture Group
2021.10 - 2022.02
Marketing & Advertising Coordinator
Technuto
2021.08 - 2022.09
Marketing Intern
Globally United
2021.04 - 2021.09
Bachelor of Commerce - Marketing & Public Relations
University of Wollongong
2019.09 - 2023.10
Senior Secondary Education - Marketing & Business
Our Own English High School
2017.04 - 2019.03