Adobe ( Photoshop & In-Design)
VARTIKA TANDON MENON
Academic Manager
Sharjah,SH
Summary
Senior Manager and outstanding performer in Academia . Proven track record of association with local and International groups such as Ministry of Higher Education,Bayan College in Association with Purdue University Northwest, USA, Glyndwr University (North Wales Business School),UK. Westcliff University, California , USA, .Rome Business School, Italy, London College of Arts by Qualifi - Ofqual.
Proven success in leadership, operational excellence and organizational development with keen understanding of elements of operations and sales . Recognized for supporting management team members to excel and encouraging creative work environments.
Overview
1
1
Certification
9
9
years of post-secondary education
4
4
years of professional experience
Work History
Academic Affairs Manager, •Quality Assurance Manager
U.A.E, Capital College, Wrexham Glyndwr University, WASC. DEAC, CHEA Accredited West Cliff University
Sharjah, USA, UK, California
09.2019 - Current
- Worked closely with stakeholders, line managers and team leaders in and outside MENA region , UK and Rome.
- Managed quality assurance program, including on-site evaluations, internal audits and customer surveys.
- Worked & directed staff and students closely to understand their needs and remove barriers driving towards institutional satisfaction.
- Drove operational improvements which resulted in savings and improved profit margins .
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Resolved internal and external problems, improved operations and provided exceptional client support.
- Increased stakeholder satisfaction by resolving program related issues.
- Developed team communications and information for meetings.
- Emphasized on staff retention policies.
- Participated and conducted a various shared services, In-house , virtual workshop and training - for local students.
- Facilitated several webinars for marketing & institution branding, Linked. In, Sajaya Group UAE & more.
- Process and execute the monthly payroll cycle for Lecturers and staff and support the finance team.
- Managing escalations and stakeholder queries and grievances in a very logical and professional manner.
- Supported Admission teams with the student recruitment strategies leading towards in-house events and exhibitions.
- Facilitating the new hire orientation sessions and provide one- one necessary learning for new joiners.
- Created Curriculum plan for new programs, London College of Arts by Qualifi, UK - Ofqual regulated.
- Scheduled time - table and learning hours for the programs.
- Can operate with set KPI's
Head of Marketing & PR
Bayan College ( Affiliated to Purdue University, North West, USA). ASIC Accredited
Muscat, Mct
08.2018 - 08.2019
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- During the term, created 6 MoU's for the institution supporting B-B and B-C marketing.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Developed innovative and targeted collateral to support overall branding objectives.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
- Built, implemented and enhanced national marketing initiatives to maximize outreach and widespread Institutional services.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Achieved profitability goals by developing and implementing all commercial activities like expo & education fairs.
- Helped incorporate strategies changes to drive customer engagement and firm profits.
- Drove marketing efforts by orchestrating events with school and colleges and promoting advertising & PR campaigns.
- Liaised with media vehicles and news channels for press release and brand awareness.
- Generate leads through sales and events
- Implemented marketing strategies which resulted in 800 + potential visit to campus.
- Collaborated with departments for events ,branding & promotion, open house, training programs, increasing prospect walk in.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading media partners.
- Conducted audience research leading towards launching new project like vocational training programs and services.
- Increased institution sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Planned and executed events and marketing programs, reaching monthly KPIs leading towards qualified leads.
Lecturer
Bayan College ( Affiliated to Purdue University Northwest, USA), ASIC Accredited
Muscat, Mct
10.2017 - 10.2018
- Developed semester outlines and instructional plans for each class session to comply with stated course objectives.
- Used variety of learning modalities and support materials to facilitate learning process and accentuate presentations, including visual, aural and social learning modalities.
- Taught diverse student population by employing various learning styles and abilities.
- Collaborated with institutions to create dynamic, ongoing curriculum development and instruction improvement program.
- Evaluated and revised lesson plans and course content to facilitate and moderate classroom discussions and student centered learning.
- Created excitement and enthusiasm in classroom by delivering engaging subject matter.
- Utilized instructional technologies in course delivery for both in-class and online instruction to engage and educate students.
- Used Adobe software to create supporting materials for more dynamic presentations.
- Monitored student progress during their on going term , adapting plans to enhance effectiveness.
- Held weekly office hours to work with struggling students one-on-one and increase GPA's from 2.1-3.9 .
- Planned lectures based on targeted learning outcomes as assigned by organizational leadership.
- Created syllabus and instructional plans for each class session in accord with stated course objectives.
- Delivered lectures at appropriate pace and pronunciation for optimal audience comprehension by non-native English-speaking students.
- Guided students in researching, structuring and presenting debate case.
- Scheduled lab and study sessions for students to increase subject understanding and maintain in classrooms.
- Hired and trained Teaching Assistants for grading and classroom administration.
- Designed and distributed lecture handouts to round out material and increase student understanding.
- Administered exams for students to test comprehension and measure progress, averaging success.
- Reached out to struggling students to identify areas of confusion and rectify issues before exams, resulting in student confidence.
- Advised on department hiring actions to help build cohesive and successful lecturing team.
- Employed advanced knowledge of Design to teach challenging high-level courses to graduate students.
- Incorporated instructional technologies in course delivery for both in-class and online instruction.
- Graded assignments according to strict institutional policies and upheld guidelines for academic integrity while disciplining plagiarism and cheating accordingly.
- Maintained interdisciplinary study as guiding principle, establishing partnerships with faculty in other departments to draw parallels with other subjects.
- Remained accessible as resource for students during ample office hours, encouraging questions and providing academic advice and tutoring.
- Led field trips of special relevance to learning objectives and coordinated travel details while interpreting points of interest in real-time.
- Gave presentations on Graphic Design and Digital Marketing to inter college student classrooms using graphic design and digital marketing technology.
- Participated and led clubs meetings to remain aware of developments related to evolving student affairs .
- Led engaging lectures with audience awareness in mind, allowing feedback to inform lecture facilitation.
- Conducted lectures, Arranged syllabus, developed schedule, and determined reading list for advertising , public relations , marketing and visual communication, corporate communications, journalism , research and media ethics simultaneously, giving students appropriate time to complete assignments and absorb information.
- Supervised junior lecturers' course development and recommended refinements to enhance student learning.
- Organized student-centric media workshop in association with delegates from Purdue University, Northwest, USA
- Liaised students with community, creating student-learning environment ( Be’ah sustainable development program, Roy- al Oman Police, Interschool PR campaign, Omani Association for the Hearing Impaired, Field-trip to Public Authority for Radio & Broadcasting, Oman, HSE Training for staffs in association with HSE executives, In- house competitions and workshop).
Account Executive
United Media Services , Muscat, Sultanate of Oman
Muscat, Mct
02.2009 - 09.2009
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Increased sales by with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Drove new business development through qualifying leads, building relationships and executing strategic sales.
- Increased profitability and pipeline development by leveraging diverse marketing channels and sales strategies.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Reviewed accounts monthly to monitor and track customer satisfaction and complaints.
- Created and executed account strategies to present services to key decision makers.
- Presented product concepts and offerings to clients based on established specifications and preferences.
- Identified sales growth opportunities by networking and building relationships with potential advertisers.
- Liaised between clients and support team to resolve issues quickly and effectively.
- Liaised between internal and external stakeholders, clients and various external vendors to develop and implement client solutions.
- Communicated between internal and external stakeholders, clients and vendors.
- Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
Education
Digital Marketing Specialist - Digital Marketing
Simpli Learn, USA
Mastering SEO, Content Marketing, PPC &Analytics 02.2020 - Current
Master of Science - Mass Communications
Christ University
India 02.2009 - 02.2011
Bachelor of Arts - Mass Media (Advertising)
Mumbai University
India 08.2005 - 07.2008
Advance Diploma - Graphic Design
Arena Multi Media Services, KHDA Approved.
Dubai 02.2017 - 02.2018
High School Diploma -
Indian School Nizwa
Muscat, Oman 07.2003 - 07.2005
Skills
Business Development
Consumer Retention
Campaign Management
Research
Media Relations
Brand PromotionClient- Agency ManagementAdvertising & Promotion
Graphic DesignMarketingQuality Assurance Committee Member
Managerial experience
Relationship development
Team management
Operational improvement
Project organization
Process improvement
Certification
Certificate in Digital Marketing ( SEO, PPC, Content Marketing & Campaign)
Accomplishments
- Supervised team of 7 staff members and departments.
- Collaborated National and International students in the development of events and networking.
- Collaborated with team of 5-35 in the pre& post-production of the program.
- Resolved stakeholder issue through effective
Software
Digital Marketing
Interests
Photography, Networking & Cooking
Timeline
Certificate in Digital Marketing ( SEO, PPC, Content Marketing & Campaign)
03-2021
Digital Marketing Specialist - Digital Marketing
Simpli Learn, USA
02.2020 - Current
Academic Affairs Manager, •Quality Assurance Manager
U.A.E, Capital College, Wrexham Glyndwr University, WASC. DEAC, CHEA Accredited West Cliff University
09.2019 - Current
Head of Marketing & PR
Bayan College ( Affiliated to Purdue University, North West, USA). ASIC Accredited
08.2018 - 08.2019
Lecturer
Bayan College ( Affiliated to Purdue University Northwest, USA), ASIC Accredited
10.2017 - 10.2018
Advance Diploma - Graphic Design
Arena Multi Media Services, KHDA Approved.
02.2017 - 02.2018
Account Executive
United Media Services , Muscat, Sultanate of Oman
02.2009 - 09.2009
Master of Science - Mass Communications
Christ University
02.2009 - 02.2011
Bachelor of Arts - Mass Media (Advertising)
Mumbai University
08.2005 - 07.2008
High School Diploma -
Indian School Nizwa
07.2003 - 07.2005