Verina Dsouza
Dubai,UAE
Summary
Results-driven Content Management professional with over 5 years of experience in e-commerce content operations, digital merchandising, product catalog management, and team leadership. Proven track record in managing product content, optimizing customer experience, driving operational efficiency, and collaborating with cross-functional teams across the UAE and GCC markets. Skilled in content strategy, data analysis, stakeholder management, and team development.
Overview
9
9
years of professional experience
Work history
Senior Specialist – Content
InstaShop
Dubai, UAE
2025.11 - 2026.05
- Monitored key performance indicators (KPIs) including traffic, conversion rates, and Average Order Value (AOV) to evaluate content effectiveness and identify growth opportunities.
- Collaborated with marketing teams on digital campaigns to improve customer engagement and platform performance.
- Analyzed customer behavior and feedback to enhance user experience, website navigation, and content quality.
- Supported team supervision, onboarding, coaching, and performance development of new and existing team members.
- Worked closely with Talabat Product Teams on assortment management and product assignment processes across UAE, Egypt, Qatar, and Kuwait.
Content Creation Manager
InstaShop
Dubai, UAE
2023.01 - 2025.10
- Managed content operations for Pharmacy, Fitness Nutrition, Cosmetics & Beauty, Perfumes, and Optical categories.
- Handled relationships with major retail partners including Bath & Body Works, Lush, The Body Shop, Life Pharmacy, Supercare Pharmacy, 800 Pharmacy, and Rivoli.
- Optimized product pages, landing pages, and checkout experiences to improve conversion rates and customer engagement.
- Managed content creation workflows and ensured timely execution of product launches and updates.
- Conducted market research and competitor analysis to identify customer trends and business opportunities.
- Led content teams to achieve quality standards, productivity goals, and project deadlines.
Content Specialist
InstaShop
Dubai, UAE
2022.01 - 2022.12
- Managed and maintained product information accuracy across digital platforms.
- Ensured compliance with company content standards and quality requirements.
- Improved search visibility through keyword optimization.
- Supported database management including product attributes, images, pricing, and categorization.
Content Associate
InstaShop
Dubai, UAE
2020.11 - 2021.12
- Managed large product databases including barcodes, pricing, images, tags, and substitutions.
- Developed and maintained InstaShop’s product substitution mapping process.
- Monitored customer feedback regarding product availability and implemented corrective actions.
- Supported content enrichment and catalog quality improvement initiatives.
HR Executive & Administration
Trinity Air Travels & Tours
Mumbai
2017.10 - 2019.12
- Managed end-to-end recruitment activities including screening, interviewing, onboarding, and documentation.
- Maintained employee records, attendance tracking, payroll support, and HR administration.
- Coordinated office operations, scheduling, correspondence, and filing systems.
- Managed employee exit formalities, final settlements, and asset clearance procedures.
- Assisted the Managing Director with email management, scheduling, and administrative support.
Education
Bachelor’s Degree - Bachelor of Commerce
Dr. D. Y. Patil University
Maharashtra, IndiaSkills
Content management and product cataloguing
E-commerce operations and platforms
Digital merchandising strategies
Team leadership and training
Data analysis and KPI monitoring
Keyword optimization techniques
Client relationship management
Market research and competitor analysis
Product information management (PIM)
Cross-functional collaboration skills
Microsoft Office Suite proficiency
Google Workspace expertise
Data analysis and reporting skills
Professional integrity standards
Time efficiency practices
Communication skills
Process Improvement
PERSONAL DETAILS
- Nationality: Indian
- Current Location: Dubai, UAE
- Languages: English, Hindi, Konkani, Marathi
- Visa Status: UAE Residence Visa
Languages
English
Fluent
Hindi
Fluent
Marathi
Fluent
other
Beginner
Affiliations
- Travel, Cooking, Swimming
Timeline
Senior Specialist – Content
InstaShop
2025.11 - 2026.05
Content Creation Manager
InstaShop
2023.01 - 2025.10
Content Specialist
InstaShop
2022.01 - 2022.12
Content Associate
InstaShop
2020.11 - 2021.12
HR Executive & Administration
Trinity Air Travels & Tours
2017.10 - 2019.12
Bachelor’s Degree - Bachelor of Commerce
Dr. D. Y. Patil University