VERNON FERNANDES

1) Built advanced personalization models (RFM, purchase propensity, LTV) to drive hyper-personalized customer experiences, optimizing segmentation strategies.

2) Developed and executed the CRM strategy for a customer base of 12 million, with a focus on retention, engagement, and personalization, leading to improved customer loyalty.

3) Designed and implemented end-to-end customer journeys for key revenue-generating products and categories, driving engagement and conversion.

4) Spearheaded the implementation of CleverTap CRM platform, collaborating with cross-functional stakeholders to ensure clean, pre-processed data integration.

5) Conducted ongoing performance analysis of CRM campaigns and overall site performance, identifying opportunities to reduce customer acquisition costs and improve retention.

6) Fostered a "test-and-learn" culture within the marketing team, implementing regular A/B tests to optimize campaigns and communication strategies for enhanced customer value.

1) Develop and execute multi-channel marketing campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.).

2) Design, develop, and optimize marketing email templates, using AMPscript to personalize content dynamically.

3) Utilize SQL for advanced data segmentation, extraction, and automation workflows within SFMC.

4) Analyzed and reported growth success to management, building and managing dashboards to track key metrics. Delivered actionable insights for ongoing improvement and strategic decision-making.

5) Managed and optimized campaign budgets across different channels, ensuring efficient resource allocation and contributing to overall company growth.

6) Collaborated cross-functionally with Data Science, product, software development, and growth hacking teams to ensure seamless data flow across platforms such as Clevertap, Salesforce, Adjust, Tableau, and Google Analytics. Enabled highly efficient personalization models while maintaining cost-effectiveness.

7) Created Python scripts for controlled AB testing of pilot campaigns, implementing stratified rules for improved engagement and customer retention rates among high-value and VIP customers.

8) Engineered the marketing calendar, strategically infusing communications with personalization, resulting in a substantial 20-30% quarterly surge in sessions. This achievement improved customer acquisition and user retention rates.

9) Enhanced data visibility for executives and senior management by spearheading dashboard development through tools like Google Data Studio, Python Dash, and Tableau. This encompassed dynamic data manipulation, comprehensive cleansing, and task automation via Python scripts and APIs.

10) Orchestrated the creation of customer journeys, instrumental in automating targeted CRM workflows. This process involved rigorous Data Analysis and meticulous tracking of customer interactions at each touchpoint, ensuring the delivery of pertinent, personalized messages and promotions rooted in historical behavior.

11) Manage subscriber data and maintain data hygiene, ensuring compliance with data protection regulations (e.g., GDPR, CCPA).

12) Work closely with cross-functional teams (content, data, and analytics) to ensure campaigns align with broader marketing goals.

1) Enhanced email coding and asset creation across 15 countries throughout the Middle East, North Africa, and Europe.

2) Crafted digital, promotional, and branding materials consistent with stringent brand guidelines, supporting communication plans for 8 international subsidiaries.

3) Constantly optimized project pipelines, including ensuring email alignment with the latest code and UX standards, while maximizing Deliverability Rates, Open Rates, and Click-Through Rates.

4) Managed email marketing tasks such as setup, design, scheduling, testing, and tagging, leveraging tools like Google Analytics, Adobe Analytics, and SAP.

5) Successfully coordinated CRM strategy, Onboarding Campaigns, Automated/Triggered Campaigns, Loyalty Campaigns, and ad-hoc tasks within tight deadlines.

6) Led cross-functional teams of 15 employees across 8 countries, overseeing technical CRM implementations, channel tracking, and attribution.

1) Achieved an outstanding track record in SaaS customer success, taking care of our customer portfolio ensuring high retention rates and creating upsell opportunities.

2) Developed landing pages, emails, marketing content using front-end technologies like HTML5, CSS3, JavaScript and jQuery.

3) I managed client onboardings, technical support and training for marketing teams of over 20 clients.

4) I implemented a customer analytics tool with the assistance of the Intercom API, ensuring customers engaged with the platform to the best of their ability, scheduling regular training sessions to reduce customer churn.

5) Achieved a positive sentiment rate of over 90% with existing customers.

1) Designed the User Interface of the in-house ERP system with HTML5, CSS3, jQuery, AngularJS, Telerik UI, and Bootstrap.

2) Guaranteed the platform's responsiveness, mobile-friendliness, and accessibility for an 80000-user base.

3) Streamlined over 20 SQL Server stored procedures, functions, and queries, resulting in decreased load times and user errors.