Skilled Business Development leader with over 16 years of experience in leading Business planning, Strategy and enhancing revenue across Oil & Gas, Petrochemical, Refining, Fertilizer, Power and Water, Metallurgy, and the New Energies in the Middle East. Proven expertise in customer acquisition, contract negotiation with public and private sector Major NOCs & EPCs, combined with robust technical knowledge, exceptional relationship-building, and team leadership abilities. Distinguished Gold Medalist academically and Certified International Commercial Contracts Manager (CICCM).
Euro Mechanical is a reputed Oil & Gas contractor specialized in executing Turnkey Projects
• Strategized and executed commercial initiatives, increasing the Total Addressable Market by 800 Million AED within ADNOC projects by identifying and qualifying new opportunities.
• Designed and implemented the Commercial Strategy 2030, positioning the company for long-term growth in emerging markets, including New Energies
• Long-term initiatives such as identifying focus areas for the revenue growth (Engineering Consultancy, Shutdowns & Turnarounds, New Energies - Hydrogen & CCUS and AI)
GCG Engineering Services is part of Ghobash Group, provides Industrial solutions – Heat Exchangers, Industrial refrigeration, Gas Compression, Advanced automation, Digitalization etc., to the Oil & Gas, Power, Water Industries
• Successfully sourced and evaluated investment opportunities in the Middle East resulting in the acquisition of key engagements in the New-Energies & technology sectors (Hydrogen, Carbon Credits & Heat Exchangers)
• Headed Sales and Business Development for newly established mechanical division, responsible for preparing short-term, mid-term, and long-term plans to achieve divisional growth and profitability.
Mannesmann Energy is an EPC contractor headquartered in Germany. The services cover the entire cycle from early project development, feasibility studies, conceptual and basic design, front-end engineering design up to implementation of turn-key projects for Mining, Renewables, Power & Water, Oil & Gas Industries
• Head the Business Development, Proposals, Commercial, Cost Control, Marketing & Communications and Niche Technologies divisions.
• Diversified the organization to Nuclear and Solar industries. Pre-qualified with Emirates Nuclear Energy Corporation and Masdar.
• Led a key role in ensuring MMEC access to Total Addressable Market by identifying bottlenecks such as ICV, Commercial License amendments and relevant registrations with the End Users.
• Successfully led the company to exclusive 4IR German Emirati forum– German and UAE initiative (private & select companies only) at the highest-level enabling access to green projects at a market leader level
Bilfinger is a Global Industrial services provider with 18 billion AED revenue and employs 37,000 people. The portfolio covers the entire value chain from consulting, asset management, engineering, manufacturing, assembly, maintenance and plant expansion to turnarounds and includes environmental technologies and digital applications in Oil & Gas, Renewables (Solar, Nuclear) Industries
• Accomplished revenue growth of 15 times (565 million AED in 2019 vs 33 million AED in 2018) by identifying and pursuing new valuable opportunities through right business planning, strategy, and diversification. The order intake in 2019 was the highest in the history of Bilfinger in UAE with P&L impact till date.
• Established, initiated, and optimized business development strategies, bidding strategies achieving significant increase (2.7 billion AED to ~7.2 billion AED) of Total Addressable Market in End-user, EPC, Construction, Operations & Maintenance, Digitalization business lines.
• Attained Sustainable Competitive Advantage and competitiveness (Bid hit ratio improved to 23% in 2019 from 1.6% in 2018) by devising and implementing new efficiency improvement initiatives such as Continuous Improvement through Innovation (CII) and Workflow Improvement (WI).
• Successfully signed pilots with the End-users in UAE to promote Digitalization initiatives – Bilfinger Connected Asset Performance Solutions, PIDgraph, Industrial tube, Digital twin (part of Oil & Gas 4.0).
• Led sales budgeting and forecasts, bid selection GO/No GO processes, Pricing strategies, account management, country business development plans with strict compliance with corporate procedures, risk, ethics and compliance guidelines.
Descon Engineering is an integrated service and manufacturing company with $1.2 billion revenue and employs over 22,000 people. The integrated package of services encompasses engineering, procurement, manufacturing, construction, commissioning and maintenance of customer’s assets.
• Accomplished revenue growth of 4 times (447 million AED in 2018 vs 114 million AED in 2017) by driving effective bidding strategies and diversification in Plant Construction & Maintenance.
• Received felicitation and honorary certificate from Group Chairman for contributing to the Core Values of the organization.
• Successfully led Business strategy, GO/No GO processes, capacity planning, revenue & order intake forecasts, cash flow scenarios, customer satisfaction & retention.
• Formulated a new Risk Analysis tool with weightage to contracts terms, project value, cash flows, and core-competencies resulting in prioritizing the right opportunities for the organization.
• Strengthened customer engagement (customer satisfaction 82% in 2018 vs 65% in 2016) through right marketing strategy, communications and PR
Osborne Engineering, headquartered in the United Kingdom, provides services in
the manufacture and repair of white metal bearings, Condition Monitoring
services, Flexible couplings and more
• Accomplished a revenue growth over 102% across 3 years through tactical plans to reach the Middle Eastern market.
• Signed an eleven-country master services agreement with General Electric to be their preferred vendor for White metal bearings repair.
• Diversified into niche segments such as Turbine blade modifications resulting in high margins.
• Executed an Open house in Dubai attended by key delegates from 27 countries resulting in a rapid market reach.
• Kick-started the newly acquired branch in Houston by coaching new sales associates in product knowledge and sales techniques related to OEL.
Trinity holdings group employs over 3000 people in UAE and is well reputed in machining services, Foundry services, Chrome-plating, Heat treatment, In-situ machining services, contracting and Equipment overhaul. It is active in Oil & Gas, Metallurgy, Marine and Cement industries.
• Authored training guide for the new joiners on aspects of 'Diesel Engine Overhaul' and reverse-engineering techniques.
• Consolidated and increased promised revenue backlog and margins by encouraging loyal customers to sign a long-term services agreement.
• Ensured quality by leading a team of 40 workers to refurbish rotating equipment.
Certified International Commercial Contracts Manager
Strategy Development & Execution - 9+ years’ experience in shaping & executing business strategies
Business Development – Best annual sales of 565 MAED (130 MUSD)
Pre-qualification & Registration hands-on experience
Tenders & Proposals - Innovated estimation norms to improve positioning;
Contracts Management - CICCM-certified, managing high-value contracts and mitigating risks
Marketing & Brand Positioning - Over 5 years of experience in brand strategy, positioning, communications and building market recognition