Vigneshwar Srinivasan

As the Commercial Sales and Marketing Assistant Manager, I focus on driving brand visibility and client success across:
-Custom exhibition stands, National pavilions and Official Contracting.
-Corporate events and full-scale brand activation.
Leveraging over 55 years of legacy and expertise, I work with companies participating in major exhibitions across the Middle East, Africa, and Europe, helping them stand out and make meaningful business connections.

🔹 Lead, plan, and execute marketing activities across digital platforms like LinkedIn and Instagram, using tools like Canva for content creation.
🔹 Strategize creative business growth methods - from boosting Google Reviews to collecting impactful client testimonials.
🔹 Design and refine the company’s portfolio for targeted cold email campaigns.
🔹 Coordinate closely with in-house design and production teams to deliver high-quality, on-time, and on-budget exhibition solutions.
🔹 Oversee end-to-end project execution — from the first client call to post-event support.
🔹 Recruit and onboard top Sales Executives to strengthen our commercial team.
🔹 Partner with external agencies to boost lead generation and revenue for our exhibition stand division.

My Responsibilities:
► Coordination and Documentation: Collaborate with the sales team, marketing team and operations managers to ensure all necessary documentation is prepared for participating exhibitors.
► Floor Plan Management: Work with the administrative team to maintain and update the floor plan in alignment with the exhibitor portal, including regular checks to ensure accuracy.
► Exhibitor Communication: Keep exhibitors informed about the status of their portal submissions, providing timely updates and feedback.
► Submission Review: Evaluate and provide constructive feedback on all exhibitor submissions, ensuring compliance with event requirements according to H&S and management standards.
► Exhibitor and Contractor Management: Conduct meetings as needed to guide exhibitors and contractors/stand builders through the submission process and clarify questions they may have.
► Team Collaboration: Maintain alignment with the Senior Operations Manager and Stand Services Manager to ensure cohesive operations and project execution.

Projects Delivered:

📁Construction Portfolio
- Saudi Warehousing & Logistics Expo
- Saudi Wood Expo 2024 – Saudi Launches
- Saudi Infrastructure Expo 2024, Smart Cities and Global Water Expo.
- Big 5 Global, 2024.
- Big 5 Construct Saudi Arabia | Week 1 & Week 2.

📁 Design and Hospitality Portfolio
- Index, Hotel & Hospitality Saudi 2024

📁 Joint Venture Portfolios:
- Saudi Food Manufacturing 2025 - Joint Venture between dmg events & KAOUN - Dubai World Trade Center - Food and Hospitality Portfolio

📁 On going projects under my watch during handover:
- FSB and IHF - Saudi Launches - Joint Venture.

HI Design Events is an exclusive, invite-only event series for the hospitality interior design industry under the Design & Hospitality Portfolio of dmg Events, bringing together FF&E Suppliers (bathroom, furniture, textiles, lighting, etc.) and Buyers (interior designers, hotel operators, developers) to meet, network and do business. Each event is hosted in a 5* hotel for three days - in MEA, Europe and Asia.

My Key Responsibilities at HI Design Events:
►Manage day-to-day sales, pipeline management, Sales Force software and appropriate administration for HI Design Europe, Asia and MEA.
►Proactively identify, assess, and pursue new business prospects via cold calling and email outreach.
►Cultivate ongoing relationships with potential clients to foster new business growth.
►I am tasked with driving innovation and growth through the introduction of new business development strategies, Continuously and proactively brainstorming and pitching new ideas to increase new business development.
►Monitor personal sales targets, provide weekly progress reports, and maintain an updated sales pipeline.
►Communicate regularly with show director and team members to prevent sales conflicts and ensure smooth coordination.

Off-Site:
► Liaising with Show Team, Operations, Finance team to align stand setup with departmental objectives.
► Managing client accounts and addressing and fulfilling concerns promptly.
► Utilising CRM Software SalesLogix (SLX) for contract fulfilment and order management and using up-selling strategies to Clients by maintaining profit margin of department.
► Planning, briefing and coordinating with Temporary floor managers tasks for efficient stand delivery.
► Providing mock-ups to clients for stand approval before build-up.

On-site:
► Monitoring booth construction and addressing issues to suppliers during daily meetings.
► Engaging with sales partners and clients to ensure stand delivery and satisfaction
► Maintaining stand appearance and checking materials against specifications.
► Handling last-minute orders and ensuring quality standards & H&S standards are met.

Notable Outcomes during my period:

📂 Mobility and Logistics Portfolio:
- Automechanika Dubai 2023: Delivered over 10 custom-made stands and India Pavilion (1000 Sqm - the largest ever by Fair-Construction).

📂 Consumer Goods Portfolio:
-Beautyworld Middle East 2023: Managed and delivered Japan Pavilion, Beauty-Tech Pavilion, India Pavilion, Prestige Pack (40+ stands), Luxury Pack (10+ stands), and 5+ custom stand builds.

📂 Security and Safety Technology Portfolio:
-Intersec ME 2024: Successfully delivered 10+ custom-made stands, India Pavilion, and UK Pavilion.

📌 Achieved remarkable up-selling performance, generating a profit margin of over 75% for Automechanika Dubai 2023, 120% for BeautyWorld ME, and 75% for Intersec ME 2024.

►Maintain active communication with key accounts to ensure all deliverables are met within the agreed timeline.
►Monitor staff arrival times and adherence to event dress codes.
►Schedule and manage adequate break times for all staff during shifts.
►Ensure all team members are well-informed about event details and their specific roles.
►Uphold the highest standard of customer service by preparing staff to professionally engage with visitors, VIPs, and delegates.
►Organize daily briefing and debriefing sessions to align the team and review performance.

📂During my time at Xenial, I successfully managed and delivered over 5+ events while working closely with 10+ key accounts, ensuring consistent execution, client satisfaction, and operational excellence throughout each project.

My Key Responsibilities include:
Off-Site Responsibilities:
►Act as the primary liaison with key accounts including event organizers, venue partners, and registration teams.
►Coordinate staff training sessions to ensure readiness for event execution.
►Manage staff confirmations and attendance tracking through communication platforms like WhatsApp.

On-Site Responsibilities:
►Maintain active communication with key accounts to ensure all deliverables are met within the agreed timeline.
►Monitor staff arrival times and adherence to event dress codes.
►Schedule and manage adequate break times for all staff during shifts.
►Ensure all team members are well-informed about event details and their specific roles.
►Uphold the highest standard of customer service by preparing staff to professionally engage with visitors, VIPs, and delegates.
►Organize daily briefing and debriefing sessions to align the team and review performance.

📁During my time at Vibes, I successfully managed and delivered over 50+ events in GCC while working closely with 15+ key accounts, ensuring consistent execution, client satisfaction, and operational excellence throughout each project.

• Building Social Media Campaigns
• Analyzing Customer Happiness Program Trends.
• Presenting regular updates and information to other department heads and executives.
• Organised and attended company marketing events.