VIJAY SINGH JASWAL

With over 20 years of experience in strategy planning, sales marketing, business development, channel management, and team management, this A+ pro-active performer is currently serving as the Head of Sales for Sony products in South Africa under Sony Middle East and Africa, based out of Dubai UAE. Excels in managing business operations with a keen focus on top-line and bottom-line performance. Expertise lies in determining the company\'s mission and strategic direction through policies and corporate objectives. Possesses proficiency in overseeing the entire gamut of business operations, ensuring increased profitability and achievement of business objectives. Adept at devising marketing and distribution activities to drive revenue growth in highly competitive markets. Effective communicator with excellent relationship management skills, bringing strong analytical, problem-solving, and organizational abilities to the table. Flexible with changing needs and dependable in all situations. Skills in strategic planning, operational efficiency, and stakeholder communication make this candidate highly motivated and prepared to drive impactful results.

• Sony Middle East and Africa, Sony Consumer Electronics Division - South Africa, Sales Head, 09/01/21, 09/30/24, Orchestrated comprehensive midterm strategy for Sony's Consumer Electronics Division across Southern and Central Africa, spearheading a ground-up restructuring initiative., Pioneered the establishment of new channel partner ventures with Sony, successfully penetrating markets in Zambia, Zimbabwe, and Angola., Innovated and implemented new supply chain routes, facilitating seamless distribution of Sony products in targeted regions., Developed and managed a network of outsourced Field Sales Agents across key markets, ensuring optimal visibility of Sony merchandise in retail outlets across major cities within the region.
• Sony Middle East and Africa, Sony Audio Products Division - African Continent, Product Category Head- Audio Products Division, 12/01/18, 03/31/21, Strategized and executed the expansion of Sony's Audio product range into existing TV and Mobile channels across Nigeria, Kenya, Tanzania, Ghana, Congo, and Angola, significantly broadening market reach., Drove the diversification of distributor portfolios to encompass mid to high-end audio products, elevating Sony's presence beyond entry-level ranges., Conceptualized and managed multiple promotional events across target countries, fostering awareness and interest in Sony's high-end headphones and wearables product lines., Spearheaded the expansion of Sony's business from $15 million USD per annum to $32 million USD in three years, leveraging market expansion into Angola and broadening the scope of handled product ranges.
• Sony India P. Ltd., Division Head –Xperia Mobile handsets Div., 05/01/15, 12/31/18, Heading Sales and marketing operations for Sony’s mobile division., Planned and executed midterm strategy for mobile division for Sony In India in the background of mobile industry. It involved complete restructuring of the set-up from scratch., Sony Mobile share grew to 10% up from 8% when I took over the responsibility of this division in April 2013. Until the recent restructuring it was constituting 40% of Sony revenue in Sony India.
• Sony India P. Ltd., Division Head –Laptops Div., 05/01/13, 02/28/14, Revitalized division for profitability amidst industry challenges by implementing inventory optimization, SKU limitation, and selective channel strategies., Maintained strong market share despite pricing VAIO products at a 10-15% premium., Restructured sales and distribution channels, reducing operational costs and enhancing synergy within Sony's product categories., Contributed 16% of total Sony India Division revenue.
• Sony India P. Ltd., Regional manager East, 04/01/08, Achieved 47% YOY growth in East Region., Contributing 16% of the national level business.
• VIP Industries Ltd., Dy. G.M., Zonal Manager - North, 04/01/07, 02/28/08
• Sony India Pvt Ltd, Senior Manager, Branch Manager, Delhi & NCR, 04/01/04, 04/30/07, Successfully conducted micro level sales promotions for Handy cams and positioned UP as the third largest Branch ahead of 3 metros for the product., Awarded with No 1 Branch on all India level 3 Times.
• Sony India Pvt Ltd, Asst Manager, Branch Sales Head, Chandigarh, 01/01/96, 08/31/03, Distinction of setting First Branch office in India in Chandigarh and heading business for North region.
• Blow Plast Limited, Sales Officer, 06/01/92, 12/31/95