Summary
Overview
Work History
Education
Skills
Software
Timeline
Hi, I’m

Vineeth Appu

Associate Trade Marketing Manager
Sharjah
Vineeth Appu

Summary

Trade marketing professional with experience in managing food and non food brands which are leaders in their respective categories, Skilled in
Shopper Marketing, Business & Data analysis, Trade Marketing ,Brand Management, Category Management, ATL Planning, Distributor management.

Overview

9
years of professional experience
2
years of post-secondary education
4
Languages

Work History

IFFCO
SHARJAH

Associate Trade Marketing Manager
11.2022 - Current

Job overview

  • Managing the portfolio of leading Brands -Al Baker-(Flour) and Tiffany & Noor ( Condiments) with annual revenue of AED 300M+
  • Planning and developing AOP for financial Year including sales and TMI with Building blocks
  • Developing annual promo plan liaising with customer calendar across the trade
  • Planning and Managing the Trade Marketing investments across all retail channel with the planned AOP Budget
  • Analyzing the Epos and Nielsen data to develop insights in category trends and develop customer consumer strategy
  • Managing Trade marketing coordinator team and guiding them to achieve their annual goals
  • Developing and Presenting all Business presentation to management and dashboards for analyzing Business
  • Manage and develop share of shelf and Market share across all chanel
  • Stock forecasting to ensure achievement of AOP goals with regards to volume and value inline with freshness and stock days target.

DCL &FIGARO, BAQER MOHEBI
DUBAI

SENIOR TRADE MARKETING EXECUTIVE
12.2020 - 10.2023

Job overview


  • Managing the category Business for olives, Yeast, Olive oil category
  • Responsible for Brand business cycle from stock forecasting to IMS sales for the category
  • Developing Annual operation plan for sales and spend for brands in alignment with objectives Brand positioning Brand Pricing & Promotion Plans
  • Maintaining Brand wise Category Share on the shelf Analyzing the market and competitors to support brand marketing plan
  • Preparing and Presenting all Management reports and dashboards with regards to sales and Trade Marketing Investment
  • Forecasting stocks to ensure freshness and accuracy to achieve AOP volume and value goals

SHAN FOODS GLOBAL
SHARJAH

MARKETING EXECUTIVE
06.2018 - 11.2020

Job overview

  • Managing and Responsible for Trade Marketing function in United Arab Emirates, Oman &Qatar
  • Developing annual category wise budget and regional allocation based on market potential
  • Leading availability, visibility drives and consumer promotions in key trade channels
  • Managing the distributors in UAE, Oman and Qatar with regards to Trade Marketing investment and promo planning across all channels and customer chains
  • ATL activations and consumer activation programe in association with major Fm and associations in UAE

RECKITT BENCKISER, SEER
DUBAI

TRADE MARKETING EXECUTIVE
03.2016 - 05.2018

Job overview

  • Drive Analysis and Provide Meaningful Insights to Monitor Business Progress for Reckitt Benckiser Presenting Business review to the CEO and Major Key Account Customers like Lulu, ADCOOP and Carrefour
  • Controlling & tracking market spends related to the marketing budget (BTL)
  • Plan , Communicate and track in market activities in coordination with internal and external stakeholders
  • Collaborative Monthly Forecasting & Category Analysis to get a perspective on brand performance across categories
  • Promo on Analysis to help evaluate the ROI and promo effectiveness in the market
  • Competitor activity tracking and visibility comparison

FGB
DUBAI

RELATIONSHIP OFFICER
02.2015 - 02.2016

Job overview

  • Managing the revenue genera on through acquisi on of HNI customers


Education

SCMS Business School
Cochin

MBA from Marketing
03.2010 - 06.2012

University Overview

Skills

    Promotion Planning

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Software

Microsoft Applications

SAP

Timeline

Associate Trade Marketing Manager
IFFCO
11.2022 - Current
SENIOR TRADE MARKETING EXECUTIVE
DCL &FIGARO, BAQER MOHEBI
12.2020 - 10.2023
MARKETING EXECUTIVE
SHAN FOODS GLOBAL
06.2018 - 11.2020
TRADE MARKETING EXECUTIVE
RECKITT BENCKISER, SEER
03.2016 - 05.2018
RELATIONSHIP OFFICER
FGB
02.2015 - 02.2016
SCMS Business School
MBA from Marketing
03.2010 - 06.2012

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Vineeth AppuAssociate Trade Marketing Manager